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Showing posts from November, 2009

Social Media, Cell Phones, Online Shopping and Big Brother

Is Big Brother watching you? Books like George Orwell's classic 1984 and films such as Minority Report and Eagle Eye present a nightmarish vision of an omniscient government watching our every move. The reality is far different story, paranoia about the Patriot Act notwithstanding. As recently as 2004, FBI agents still used laptops with Intel 286 processors.

But is it possible that the government simply doesn't need hidden cameras, high-tech listening devices and secret agents everywhere in order to know the intimate details of our lives—that we're doing it for them?

Consider a few technologies that have become part of daily life:

Cell Phones: these can not only be used to take pictures virtually anywhere—and instantaneously upload them to the Internet—with GPS tracking, they can also be used to record our every move and pinpoint our current location.

Credit Cards: the credit card companies, and services they report data to, know what you buy, when, where, and how much. If g…

Which is Better for Capturing B2B Blog Traffic - Twitter or LinkedIn?

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. While the results aren't scientific by any means, they are enlightening.

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation.

The results? For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn. For a heavily retweeted post, Twitter provided six times the traffic of the LinkedIn groups. More specifically, on the day this article was posted, Twitter accounted for 60% of the total blog traffic, LinkedIn about 10% (the remaining 30% was mostly Google search plus a few miscellaneous referring sites).

Of course, your mileage may vary based on factors such as the specific LinkedIn groups utilized, the number of Twitter followers you have, and the influence of those retweeting the post. Still, the magni…

Mastering SEO for Product Pages That Produce Profit

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.

Sometimes that is what you're doing, but often writing for the web—and SEO—involves less glamorous pages like product or service descriptions. Of course, such pages are critical: no one will buy anything from you if they don't understand what you offer. It's just that, no matter how creatively written and carefully optimized, your "About Our Widgets" page is never going to make it to the first page of Digg. It simply can't compete with the latest Britney-Spears-abducted-by-a-three-armed-alien type story.

So how do you add life, and SEO value, to a product page? Here are four complementary techniques:

1) Use the words your prospects use. It doesn't matter if your product is technically more of a thi…

Top Marketing Budget Priorities for 2017

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully.

In this environment, what are the three or four areas where marketers should focus scare resources? One area clearly is organic search engine optimization (SEO). While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking.

According to eMarketer, SEO tops the list of effective web lead generation methods, as "Forty-eight percent of marketers (in a 2009 study by Forbes) said that SEO was the best method for generating conversions online." In addition, a 2009 SEMPO study found that SEO was second only to paid placement at producing the be…