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Showing posts from December, 2009

SEO Tool Review: Take your Efforts to the Next Level with SEMRush

SEMRush offers a powerful suite of SEO and search marketing tools, particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

The suite includes tools for:
Google Keywords (shows what terms a site shows up for on Google, along with search position, search volume, AdWords CPC cost for those terms and other stats)AdWords Keywords (for sites already running SEM campaigns)Competitors in Google (helpful for finding potential link partners and online advertising opportunities)Competitors in AdWordsPotential Ad Buyers (for sites that sell advertising space)Potential Ad Sellers One particularly helpful report for SEO purposes is the Google Keywords report. In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. It's great to be able to identify such terms; with a bit more onsite optimization and …

Twin Cities Top 10 Titans in Social Media Announced

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009, chosen by a distinguished group of judges.

It's a very interesting list. The winners come from a variety of backgrounds, including politics (Dusty Trice), broadcast media (Jason Matheson and Alexis Thompson of FM 107.1, Jason DeRusha of WCCO TV), the arts (Kate Iverson), corporate marketing (Kelly Groehler of Best Buy), and PR agencies (Blois Olson and David Erickson from Tunheim, the brilliant Jennifer Kane, and, um...me), among others.

You can find details of the top five and 6-10 winners on Judy's blog. It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek, Allison Janney, Tara Olson and Morsekode.

Judy also discussed some of the winners on the December 9 Jason & Alexis show on FM 107.…

137 Twitter Marketing Tips for Small Business Trying To Go Big

In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter, based on input from the readers of Small Business Trends.

This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. The tips are categorized into six sections. Among the recommendations provided, by section:

Getting Started
Matt McGee provides tools (such as Tweepz) and other methods for finding local Tweeters to follow, and getting them to follow back.Joseph Manna notes the importance of commitment, and recommends spending at least a half hour per day discovering and Tweeting.John Joyce and Becky McCray offer guidance on useful tools (e.g., Twitter search and Twellow) for finding local or industry-relevant people to follow.Staci J. Shelton advises following people who retweet your content in order to build relationships with people who value what you…