tag:blogger.com,1999:blog-11423268.post6170242566103483283..comments2010-01-02T07:44:07.885-06:00Tom Pickhttp://www.blogger.com/profile/04619907810304128318noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-11423268.post-45570435496503864262009-09-30T15:55:09.425-05:002009-09-30T15:55:09.425-05:00

Maria -<br /><br />Thanks for the feedback and for the link to that excellent resource. I think we&#39;re in agreement that the most significant challenge in lead nurturing, whether automated with software or not, is getting the process right. That includes close cooperation between sales and marketing, so incentives and activities are properly aligned.

Tom Pickhttp://www.blogger.com/profile/04619907810304128318noreply@blogger.comtag:blogger.com,1999:blog-11423268.post-67242935921329040182009-09-30T15:50:59.186-05:002009-09-30T15:50:59.186-05:00

Hey Tom, more great content on your blog- I love it!<br /><br />I agree marketing automation is a misleading term, but think that demand generation is often considered a synonym for lead generation, which only describes part of what these systems do. Missing in your description is the part about giving sales the information they need to focus their efforts on the right people with information

Maria Pergolinohttp://www.marketo.comnoreply@blogger.com