Friday, October 20, 2017

Five SEO Mistakes that Blogs Sometimes Make with Content Marketing

Five SEO Mistakes that Blogs Sometimes Make in Their Content Marketing

Search engine presence is the crowning glory of any online business. Have you been contributing a lot of money towards your SEO campaigns without any results? Between the flux that the search engines’ algorithm is in, and an inundation of misinformation in the digital marketing circle, it is easy to forget the best practices that will make your SEO and content marketing a success. It is time to relearn the basics to explore the common mistakes you might be making with your blog. Here are some of them:

Chaotic keyword stuffing
Keywords are the essence for SEO. If you have great topics on your blog without keywords, you will never know what the users demand. You will also not know your audience and their interests. Keywords are extremely important for your blog architecture. However, it is not uncommon for some people to go overboard with them. This sometimes results in a blog post that looks extremely bogus and distracted. Keywords are a bridge between the intent of the blogger and the transactional data. It should not curb the readability of your content.

Erratic internal linking
Internal linking is an important aspect of SEO. Internal links establish a path for users to maneuver through your blog. They also define your blog architecture and your most important pages to search engines. Strategic internal links can intensify the magic that can be created through backlinks. A drop-down menu on the homepage of the blog in addition to at least four internal links per post helps access deep and elusive webpages. Make sure you have a sitemap which will make sure that all the pages are well crawled and indexed. On the subject of links, sometimes it so happens that we link to another site on a blog post and forget about it. These links need periodic review because nothing infuriates the user like a broken link does. This will impair your traffic, and search engine rankings.

Bad page copy
Always write for the readers, and not search engines. The content on your blog must be easy to understand with less jargon. Consistently producing content establishes your niche as an author and also authorizes your brand. Write a good headline which will pique the interest of the reader. Make sure the blog post has a flow. You can insert GIFs or short videos after every 400 words to keep the reader off reading exhaustion. This will automatically increase the average dwell time. Finally, edit the content brutally. Remember to read the content 2-3 times before posting. If you do not like the content, chances are that the reader does not either. You can engage tools like Grammarly to help you.
Poor image and video optimization
Image and video optimization are not given their due importance by bloggers. Unoptimized image and videos are the reason for longer load times, and this impacts search engine results greatly. The images on the blog should be in .jpg format, and vector images should be in .png format. Always add alt text to an image to make it appear in a targeted image search. Likewise, optimize the meta description of all video posts with their keywords for indexation. Categorize all your video files in a single folder to create a video sitemap. This also helps in search engine indexation.

Weak promotion of content
A great blog post without any kind of promotion is a dud. A good post is expected to attract readers on its own, but it fails to work in reality. Promotion of the post is as important as writing it. There are many ways to promote a blog post. You can share it with all your friends and followers on Instagram, Twitter, and Facebook. Or you can hire an influencer to do so. You can also collaborate with another blogger and have them plug your post on their blog. Alternately, you can run a marketing ad campaign on these social networking sites to place content for the targeted audience. Learn and analyze which social media channel each segment of audience uses, and the times when they are most active. User and social authorization will factor into search engine rankings.

The digital marketing world is ever changing. At Results Driven Marketing, we implement SEO marketing strategies to ensure that your website and content are “Turning Clicks Into Clients” as a result of proper optimization. To learn more about how we can assist with your SEO marketing efforts or to learn about our other services, contact us today at (215)-393-8700.

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Friday, October 13, 2017

How Content Marketing will Help Your Strategic Marketing Process

Content Marketing is the strategic marketing process of establishing and distributing consistent content that is useful, enlightening and is entertaining for the potential customers. Content Marketing is important because not only does it help create authority for your brand, but it also sets you up with a community of devoted customers.

Customers rely on search engines for solutions, and the best moment to win new customers is to be present when they search for things in your niche. This is precisely why it is pertinent to keep up with SEO trends. Here is a curation of the latest SEO trends that will influence content marketing in times to come:

1. Search engines are not text-only anymore: Have you heard of Alexa, which was developed by Amazon? Or Google Home? These are personal assistants that are taking the world by storm. They help answer any of your queries over speakers, just like if you were having a conversation with your buddy. You don’t have to type; your voice is the input.

This easy access to searching has made it more omnipresent than ever. To remain relevant, you must create content that shows up in search results on these different formats and platforms. It is hence important to get into your customers’ minds and deliver what they want. This will help you open the door to rational and creative means of optimization of search.


2. Turning to user-generated content: User generated content is the content that your customers create to talk about your business. It cements the “trust” factor which is one of the driving forces of content marketing. You should encourage your customers to write reviews, share photos and videos to talk about the benefits they are getting out of your product.

When you offer incentives for the customers to write reviews, it will encourage both offline and online word-of-mouth. However, user-generated content is a double-edged sword and will backfire if not employed correctly. Specially if there’s a disgruntled customer there are higher chances of him living a negative feedback than a happy customer leaving a positive feedback.

3. Think of the deep-rooted benefits of search strategies: When you prioritize organic search, it is common to focus on short-term wins. However, the problem about search is that the biggest profits are not visible forthwith.

Search Engine Optimization is a mixture of a brand-building exercise as well as authority-building. Therefore, it does not help if you think short-term. Short-term strategies are fine to get started, however, you have to focus on long-term strategies to build a solid base for your brand.

4. Personalize for reliability: A study by IBM Digital Experience concluded that 56% of marketers believe that customized content boosts commitment rates. Another study notes that 80% of marketers believe personalized content is more efficient because it is direct and to the point. There are many studies conducted that conclude the same effect of content marketing. These studies are a huge driving force towards personalizing content.

Personalization helps the customer remember a brand better and hence creates a stronger bond with the brand. Remember, you cannot please them all. However, what you can do is create content that the majority of the audience would like to see.

5. Being available even when you are not: Chatbots are a helpful solution for when the blog posts and videos aren’t cutting it anymore. They have real-time automated conversations with your customers. They change your image from a brand-focused business to a customer-focused one.

Chatbots use either Rule-based or Natural Language Programming to interact with your customer. When the bot provides your customer with the solution he is looking for, he leaves a happy camper. If the bot fails to satisfy your customer, you can always use the information from that chat to create content around it. It’s a win-win for both of you.

6. The stage for content marketing is set for future: In the past, we used search engines to guide traffic to our sites. These days though, Google is displaying web page content on search engine result pages (SERP) rather than redirecting to the actual page. The search engines now want lesser and lesser redirects from the SERPs. Therefore, it is of utmost importance that you create content that is truly valuable, educational and interesting. When customers do actually land on your site, they are delivered purposeful information with quality content. This is the criteria based on which the search engines pick up content worth that is worth displaying.

At Results Driven Marketing, LLC, we've been guiding our customers and building content marketing strategies to help rank their websites. Essentially turning clicks into clients. If you're looking to increase traffic to your website and also up your conversions, give us a call at 215-393-8700 to find out how we can help.

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Friday, September 22, 2017

Search Engine Optimization Tips for a Blog Setup and Optimization

How to Setup and Optimize Your Blog

Wordpress has been quietly taking the internet by storm. Did you know 27% of the websites are powered by this CMS (Content Management System), and it’s growing by leaps and bounds?
In addition to being beginner friendly, Wordpress is available in over 50 languages and runs almost 15% of the world’s top websites.

To set up a site isn’t very difficult and the number of plugins that you get can give your website all the functionality that you’ll ever need.

Nowadays your hosting provider provides pre-installed Wordpress CMS so that you can get started with building your website immediately. Even if they don’t give you pre-installed Wordpress, you can generally go to the hosting dashboard and install it with a few clicks.

To rank your website or be found is a different story though. You’ll need to do the basic SEO once you’re done building your site and have started putting content on it.

Here are a few steps to help drive traffic to your blog or website. SEO is short for search engine optimization and it’s the logic by which search engines find you and rank you on their pages.

Domain Name

Jump back in time, and you'll notice that certain things about SEO in the past are not present anymore. Tricks and tips back then were centered on the importance of domain name. The keywords you use and whether or not it ends with ".com" would play an important role in local SEO generation.

Those times are long gone now, and search engines don't necessarily care about your domain names. Still, you need a name that is catchy (but not corny) and easy to remember. This is because of user experience. A good domain that’s short, user-friendly and relates the topic to readers, is going to be helpful.

The Beauty of Permalink

Here are two links as examples:


With the first link, it’s quite easy to tell what the subject of the article is going to be. The second link on the hand looks like a cryptic code without giving you a clue about the content.
Now if you want to be easily found by Google’s algorithm, you’ve got to give them clues on what your content is about.  Using permalinks for your posts on WordPress will make your post URL’s search engine as well as human-friendly.

Using focus keywords

People type in certain words to look for information related to those words, technically known as keywords. It’s difficult for the search engine’s algorithm to read through each and every article and judge how good or relevant it is. The algorithm uses certain parameters to judge the quality of your content and if it’s relevant.  If you use appropriate keywords, space out the content so that it’s readable and use the right length of description for your page (meta description), you should be considerably ahead of beginners. To make all life easier. you can do all of those tasks using WordPress SEO by Yoast.  It’s a very handy all-in-one tool.

Post Title

The post title needs to be catchy to keep visitors on the page. The average user will take one glance at a title, and that will determine if he/she will stay or not. So, choosing an attention grabbing and informative title that will appeal to readers is very important.
Also, your titles must contain the keywords you think the viewers search for but don’t try to stuff all of them in there.

Using Categories

Creating divisions of information on your blog will make it easier for people to look for it. It will also help Google categorize the data on your website.
In addition to these, you will gain backlinks which is important for SEO, by adding your website to directories so that you can get appropriate directory listings.

At Results Driven Marketing, LLC, , we've been helping our customers with SEO in Philadelphia and turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.

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6 Search Engine Optimization Lies Your Business Should be Aware of

SEO Lies to be Aware of

Search Engine Optimization(SEO) is the process of increasing the visibility of a web site in search engine’s results pages. SEO affects the website directly; the better the visibility, the more the number of clicks and the higher the chances to increase your bottom line.

Search Engine Optimization should be a top priority for any company that wants to improve their website's search engine rankings. You should consider hiring a company or a consultant to help you with SEO. There are, however, a few points that you should consider before you hire someone.

Many businesses fall into the trap of being promised the moon. In the process, they commit to the wrong company because they aren’t sure of what’s possible and what isn’t. Here are some “lies” SEO companies will tell you.

1.Secret SEO strategy: From the outset the company you hire should have clear goals in mind and a strategy that will get you there. You can’t trust strategies shrouded in mystery and in today’s world, nothing is hidden.

No matter what agency you go with, they are bound to look at your competitor’s strategy and find gaps in them. Then find ways to outdo it so that your website ranks over them. So, if the agency you’re talking to says their SEO strategy is a secret you should give them a pass.

2. Guaranteed Results: If an agency is promising you quick results and guarantees, it’s better to stay away. It takes time and consistent effort to move up the rankings on google. No one can guarantee results and the time frame they can deliver it.

You’re working hard every day to build a business you’re proud of. Don’t let anyone ruin it by using unethical practices and promising you the stars. Genuine digital marketing firms will work according to best practices and make sure to follow the rules to get more traffic to your website.

3. Fake Reference List:  Many SEO firms will display names of impressive clients they have worked with. Most companies know that their prospective clients will be blown away with a tall reference list, and will never want to talk to them.
Make sure you ask for contact information about the clients and talk with them. This will ascertain the quality of work and give you peace of mind.

4. They know the Algorithm: If someone’s still using that line, they probably should be banned from the SEO world. Even a newbie knows Google is constantly changing their algorithm, almost daily. No one, but the team of engineers at google know the algorithm. They are a bunch of highly paid and very intelligent individuals.

If someone has access to the algorithm, they should be selling it for millions of dollars than try to help you get better rankings, no?

5. You Should Only Rely on Organic Traffic: This is not potentially harmful, but will significantly handicap you. If you have a business that sells products or services online, you could see a boost in traffic with paid ads. And if done correctly it could make your website popular quickly.

On the other hand relying just on paid traffic is going to burn your money very quickly. Your agency should find a balance between both kinds of traffic to help your website rankings.

6. Backlinks matter and we will get you lots of them: There’s a partial truth in that piece of advice. Backlinks do matter, but the source matters too, so does relevancy. Getting a bunch of backlinks from spam sites on your legal website can do more damage than good for your search engine rankings.

Verify what methods are being used to get backlinks, is it blogger outreach, directory listings or link exchange.

Keeping these points in mind will make sure you’re not being taken for a ride by your SEO agency.

At Results Driven Marketing, LLC, , we've been helping our customers increase qualified traffic to their websites. Essentially turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.

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