Friday, December 15, 2017

SEO Basics: How to Pick the Right Keywords

SEO Basics: How to Pick the Right Keywords


If you are just starting out on creating a website or blog, keyword research is a mighty important factor. And there’s already a ton written about it that can confuse any newbie. If you read too much, it could lead to paralysis by analysis. As things in the world of SEO are changing at a rapid pace, it’s best to learn SEO basics and dive right in. And then learn what works and keep experimenting.





Why is keyword research important?


Unless you are a big brand like eBay or Amazon, 90% or more of the traffic to your website will be generated from search engines. So, you have to keep up with what people are searching for. And that’s exactly where keyword research comes in handy.


For example, if you’re building a site for legal services; one route to making your site popular is creating useful content in your area of expertise. But this brand strategy could be a hit or miss, depending on whether your audience is searching for these specific topics.


A better way to go about it is structuring your website content around what people are searching for. But where do you start?


Keywords Research Tips:


Almost everyone starts with Google Keyword Planner(GKP) the Holy Grail of keyword research. Though you could get a lot out of the tool and probably still can, it’s not as powerful as it used to be back in the day. For privacy concerns and such Google has now stopped giving out exact numbers for average monthly searches etc.


So it’s probably a good place to start if you are new to keyword research but, you’ll need paid tools like SEMRush or Ahrefs to get a good idea about your target keywords.


What to look for?


Depending on your niche or product create a detailed persona of your prospective client. This should include age, gender, interests, and what they want to achieve. This will give you a better idea of what your customers are looking for.


Now, start with Google Keyword Planner (GKP) and plug in keywords that your ideal customer would search for. GKP can give you broad starting keywords. You can then refine it by plugging those keywords into a paid tool and narrow down your search based on high search volume and low keyword competition.


Make a list of these. These would be your core keywords. You can start researching on these and build content around it.


The next step:


In most cases, people aren’t just looking for a single keyword. For example, a lot of people now type in “how can I ….” Or “how do I …” or “best tacos in …” in search engines.


Search is now becoming more conversational, so a mix of short and long tail keywords focused content is imperative for your SEO marketing mix. And this will keep you ready as search engines are now offering voice-based search, which is catching on.


Where do you get ideas from? Head over to Google and type in your keyword + forums/ issues/ boards. You’ll get a ton of ideas about what people are searching for in your niche. Even answer boards like Quora is a good place to search for long tail keywords and questions of which people are looking for an answer.


Intuitive Places to look for keywords:


Like it or not coming up with keywords is an art. No algorithm or program can give you the exact information that will guarantee results. Though most paid tools out there will give you a head start, it takes years of tinkering to get the hang of how to unearth good keywords. If a piece of software could do the job, everyone would have been an SEO expert.


You have to constantly look for places where you could find what your customers are looking for.


Wikipedia is a great source. Most people look up terms when they are looking for information. You can roughly estimate the popularity of terms by looking at the traffic your keywords are getting, assuming they are on Wikipedia.


Reddit is also another place where people discuss on a range of topics. If you have a niche that has a subreddit, you should be subscribed to it and follow the discussions. It could be a possible source of keywords you might not have discovered elsewhere.


These are enough to get you started and keep you ahead of your competitors. Of course, these are no substitute for an SEO expert or a digital marketing agency.

If you're looking to be found by more people or want to discuss your SEO strategy call the SEO experts of Results Driven Marketing at 215-393-8700 to find out how we could help.
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Friday, December 08, 2017

The Importance Content Marketing Has When Increasing SEO Value

The Importance Content Marketing Has When Increasing SEO Value


What is your primary goal while marketing a business? Getting as many people as possible to view your website, right? After all your website will give them more information about your company, your products, or the services you offer.


Your website should show up in search results when prospective customers are looking for the information in your area of expertise. This is where search engine optimization (SEO) comes in. You want your website to be ranked high in search engine rankings when someone types in keywords or phrases relevant to the content on your website.


Content marketing can be a very effective tool for improving your SEO value. It’s all about creating content that can be used to build awareness for your brand in subtle and not so direct ways. Blogs, articles, and guides are all forms of written content that can be shared.


To understand how content marketing can help with SEO, let us consider an example. Suppose you have a business selling healthy snacks like granola bars, mixed nut bags, and whole grain chips. To improve the SEO rankings of your website you could add a blog section wherein you regularly post blogs on interesting topics relevant to your products.





You could post blogs about the benefits of eating healthy snacks or the harmful effects of eating unhealthy food items. You could write about individual ingredients like oats, quinoa or nuts, and their benefits. Inserting links to your products in appropriate places in your blog is also a great option.


Including more content on your website means there are more chances of including the important keywords relevant to your products as well. These keywords will direct customers to your site when they search for them online. Going back to our example, the idea is to feature in search results when someone is looking for healthy snacking options.


Be careful not to flood your article with keywords though. The content you put up needs to be substantial, unique and useful. It should offer some new information to the reader.


By cramming an article with keywords, you are compromising on the quality of the content. This way you risk losing the interest and attention of the reader who might end up closing your link without spending much time on it.


This, in turn, will contribute to more bounces on your website which means readers open and close your link too quickly without staying on the page or website. A higher bounce rate will negatively impact your SEO rankings as well.


So, be smart while using keywords and put them in the right places. Keywords should seem like they are a part of the content and should not be jarring, unnecessary words stuck in anywhere for the sake of it.


If a reader is hooked, he or she is likely to spend more time on your website and click on other links as well. More time spent on a website translates into a boost in its search engine rankings. This, of course, is a good thing and one of the outcomes we are seeking as a part of our digital marketing strategy.


The quality of the content you post on your website is also important. Good content is more likely to be shared on social networks and also get more backlinks, resulting in increased website traffic.


Remember, though, that the content should be novel, informative and interesting to read. Badly written, irrelevant content spammed with keywords is an immediate turn-off for readers and does nothing for the SEO value of the host website.


While focussing on the quality of the content, you shouldn’t ignore the quantity aspect. Make sure that you post relevant content on a regular basis. An active website is likely to do better on search engine rankings compared to a website that posts content once in a blue moon.


Chalking out a digital marketing strategy for your brand can be a complex task, and it is easy to make mistakes and watch your search rankings plummet. Fortunately,  a good SEO agency who specialize in helping your website rank and can guide you in ways to use content marketing to your advantage.



At Results Driven Marketing, we implement SEO strategies to ensure that your content marketing strategies are “Turning Clicks Into Clients”, and getting your site the ranking it deserves! To make sure your website is consistently ranking on the search engines and not left out give us a call at 215-393-8700.


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Friday, December 01, 2017

Results Driven Marketing RD-Metric Keyword Comparison Tool

BETA Testing of the "RD-Metric" For Keyword Comparison Is Closing

The phenomenal Pay per click advertising and SEO Keyword Analysis Tool has been in Beta since April 29, 2017 and the BETA Testing is closing soon. Test your own results

The scientists at Results Driven Marketing, LLC have been using the newest and best keyword comparison tool internally, looking to cure what is termed “KWRB”.  KWRB is officially known as the KeyWord Research Blues – aptly named to diagnose and treat the fear and paralyzation of choosing incorrect keywords.  


The RDM Scientists have been using the enhanced capabilities of the RD-Metric to splice long tail keywords, dissect them, and provide analyzation and grading of them one by one.  The new testing tool has been in use internally now for a few years.  Revisions, tweaks, and upgrades have been ongoing.  Fortunately for digital advertisers and marketers, you still have time to test it yourself.  Nationally renowned PPC experts, SEOs, and Bloggers have tested and made diagnoses using the tool, and now you should too.  The final test results will be reported including case studies and controlled data studies which are planned to have data supported by users.


The Results Driven Metric (RD-Metric) is designed to efficiently reduce keyword research times, allow a user to generate not only better-quality keywords, but individually score each keyword using tradecraft secret metric and algorithm.  It acts as a thermometer gauging the keyword temperatures.







The result for the user is better keywords that work faster and more efficiently. The result for the advertiser is lower cost keywords that bring in more clicks.  The result for the campaigns designer is that their work allows the Advertiser to benefit from Turning Clicks Into Clients® more efficiently.  The RD-Metric is the cure for choosing unhealthy or poorly performing keywords that are outrageously expensive, and that won’t help the advertiser gain business.  


Dr. Digital™, aka Stephen J. Myers, one of the foremost SEO practitioners' in the USA, specializes in working with advancing the use of Structured Data (SD) and correcting SD anomalies that live on the internet which reside in websites and poorly designed SD plug-ins.  He was instrumental in developing the RDM, a cure for improperly researched keywords.
   
According to DR. Digital, "Like other advanced metrics in the world of Search Engine Optimization and Paid Search, the Results Driven Metric is not a hard number. You want to keep in mind that it works best when comparing it directly to keywords in your overall theme. However, as we test this statistic further we've noticed that 100.00 is the turning point."  Myers went on to say that, "keywords with an RDM above 100.00 tend to be the ones worth considering as more effective alternatives to the one you started with, as the higher it goes past an RDM of 100, the more effective it is  Don’t worry about 98.6 only 100 or above is where you should focus."


“I personally speak with each Beta Tester, and I know the RD-Metric is enhancing the quality of life for PPC marketers, SEO’s and advertisers in general.”


“In my capacity as Doctor Digital®, I use various instruments and tools, searching for the end of KWRB.  Two of my favorite algorithmic diagnostic devices are AHREFs and MOZ.  After adding the RD-Metric to my black bag, I am confident that I can end the dreaded fear and paralysis that can be endured by marketers.”   

Want to talk about the RD-Metric, Structured Data, or any aspect of digital marketing?  Call Dr. Digital, Steve Myers, at 215-393-8700 or contact him at info@digitalrdm.com.    


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Wednesday, November 22, 2017

6 New Trends to Consider if You Want to Improve Your SEO Strategy

SEO has been instrumental in the growth of many nascent startups. Even though it is one of the most underrated strategies for digital marketing, the importance of SEO has been stressed one too many times for the healthy growth of a website.


There are new SEO trends that seem to be unearthed every so often which cause a stir among the marketers. These trends are important for agencies to be up to date with to make sure clients can benefit. Let us find out what new trends you should consider for your SEO strategy.





1. Keywords are important, but they are not everything: The most important step in building your SEO strategy is defining the keywords that best describe your business. While the yesteryears have been all about keywords and alt tags, the future is gearing towards intent of keywords rather than keywords themselves.


Rather than slipping keywords randomly, a shift in the strategy is required to think of content as a storytelling process. Long tail keywords are the easiest to rank for. Therefore this shift should not be difficult at all. Ultimately, users will find the information they are looking for and intent of the content will drive value.


2.  It is all about Artificial Intelligence: While constant improvements are being made on Siri and Cortana, the last year saw the rise of Alexa, an intelligent personal assistant developed by Amazon. Google Home is also catching up to them in terms of popularity.


We are at an important juncture where we have to question ourselves on how SEO is reacting to these new intelligent technologies and helping brands sustain their stable growth. SEO strategies have drifted towards favoring these new technologies. High-resolution images with precise descriptions and titles are important for better rankings. Using content with bullet-point descriptions and that aid easy readability also impact ranking.


3.  Invest in responsive web design: This is something you’ve read and heard multiple times, yet often ignored. A study that was done last year revealed that between 51% and 60% of searches on Google were done on a mobile device. This is a trend that has been growing at a steady pace for the last 4 years.


Hence, a responsive web design is essential for improving a website’s mobile interface. A website that is not optimized for mobile browsing will leave users frustrated when navigating through menus and in the process, will end up losing valuable customers.


4.     Acknowledge rich snippets: Snippets are highlighted results that Google shows the user for their search query. Rich snippets are extra pieces of information that the search engine is able to identify that enhances the user’s understanding of the value of the search query. Since 2009, Google has been devoting time and effort towards this feature to make for a more powerful search experience.


This finds application in product reviews, books and other day to day search keywords. However, there is still plenty to discover with regards to rich snippets as developers are always on the lookout for solutions that ensure the maximum exposure of the site itself.


5.     Faster website loading speed: What is more annoying than a site that is not optimized for mobile browsing? It is a site that does not load fast enough. If users are made to wait for over a minute for a site to load, rest assured that they will not be coming back to your site again.


Given how easy accessing information is these days, users will seek a site that is far more reliable and performing. Filling up your website with unwanted toolbars and high-resolution images will slow its performance.


Instead, consider investing time and money in site optimization. Search engines favor sites with faster load times and rich content.


6.     Consider using HTTPS: Google rewards websites with HTTPS encryption via SSL certificates. HTTPS provides improved security and privacy for web communications. It keeps information about you and the user’s private information safe and secure.


Making the switch to HTTPS has advantages like improved rankings, increased page visibility, secure referral data, and great user experience. HTTPS also matters when you have a payment page on your website.
Search engine algorithms are evolving every day. Therefore, it is important for businesses to stay abreast of latest SEO trends for increased search engine visibility.


At Results Driven Marketing, we implement SEO strategies to ensure that your digital marketing campaigns are “Turning Clicks Into Clients”, and getting your site the ranking it deserves! To make sure your website is consistently ranking on the search engines and not left out give us a call at 215-393-8700.


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Monday, November 20, 2017

7 Effective Ways To Catch Grab Attention Through Content Marketing

The loudest seller gets the customer. NOT anymore!

Gone are the days of aggressive marketing, grand claims, and shallow tactics. In today’s market, the loyalty of the customer is not static, the attention span is limited, and options are numerous. Thus, to attain visibility in the market, the big banners making grandiose claims are of limited help.

New age marketers need to evolve with the taste and mannerism of the millennial generation; the generation that spends hours on social media platforms, that seeks answers on Google and Quora, and those who work on multiple window screens at the same time.

 In its recent iOS update, Apple brought drag-and-drop functionality that enables users to multitask using multi-finger gestures. Users can simply drag items between on-screen apps, use multitasking view to move to different apps, etc. With such a feature update, Apple is clearly trying to catch the attention of the multitasking users.

Just as product and services are revolutionizing to cater to the multitasking age, so are the methods to advertise those. The new age marketers are looking beyond the conventional concept of paid advertising, trying to optimize on content marketing.

Content marketing refers to the digital marketing or internet marketing that aims to develop an interest in the products and services of a brand through creation and sharing of content like blogs, videos, pictures, and posts that potential customers may find intriguing and informative.


















Content marketing for multitasking age

Below are the 7 points you must know about content marketing

1)         Zero cost investment– Unlike paid advertising, content marketing doesn’t incur any monetary burden on a brand. Any business can work towards creating value for its target group through quality content, gaining the trust and building relationship with its customer base. Later, the good word can help the brand increase its market share.

2)         Content creation ideas – To interest your target group with the right content, you must know what your potential customers are looking for. Thus to choose the right topics to create content, you can take help of features like Google’s Autocomplete which complete your sentences, showing you some commonly searched items in the search suggestion box.

3)         Responsiveness – Maintaining an active online presence can drive traffic to your website from multiple channels. For example, you can answer your business related queries on the Facebook page, Quora and yahoo answers. Quality of your answer may produce interest in your website to explore more, getting more impressions on your web pages.

4)         Relevant content – While paid advertisements like banner ads can drive visitors to your website, the relevance of the content decides whether the users get hooked on your website and explore further or they simply drop out. Thus, the content you serve must be in line with the expectations and requirements of the users.

5)         Use different channels – With so many screens, channels, and gadgets, the multitasking age is easily distracted and thus, you need to make sure that you are present across different social media channels like Facebook, Twitter, and Instagram. The omnipresence of the brand ensures that the potential customers don’t miss out any information, and your brand is present on every platform your potential customers are.

6)         Use different mediums – It’s important for a brand to understand that not all potential customers can be attracted via one medium of content. Some people like to absorb information through blogs; others may prefer to watch a video on YouTube or listen to a podcast. Thus, the best brand strategy for a brand is to share its content into different formats such as text, audio, video, graphics, etc. It also helps in mixing things up as no one likes to consume the same format all the time.

7)         SEO marketing- When people search for some information, they usually click on the top links on the result page of a search engine. Thus, the higher a website ranking in the result lists, the greater is its likelihood to be visited. SEO (search engine optimization) is a technique that drives traffic to a website by improving its ranking.

In short, the best brand strategy for any business today is not to rely on expensive advertisements but to grow organically, focusing on the long-term value creation for the brand.

The multitasking generation has a relatively short attention span, and capturing it is challenging.



The digital marketing world is ever changing. At Results Driven Marketing, we implement marketing strategies to ensure that your digital marketing campaigns are “Turning Clicks Into Clients”, and catching the eyes of those in the multitasking generation. To learn more about how we can assist with your marketing efforts or to learn about our other services, contact us today at (215)-393-8700.


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