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Tip #3 to improve your digital marketing

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Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:


1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

Don't just do something to look cool

Composition matters when it comes to design. Even website design. Don't just do something because you think it looks cool. The folks at Bizarre Beacons have a meme about that.






https://bizarrebeacons.tumblr.com/post/177524621302/who-are-they

Google Dragonfly and Internet Censorship

Google Dragonfly does not bode well for the future of Web Marketing. #dragonfly #marketing #socialmedia #SEO #digitalmarketing #business

What is Google Dragonfly? Learn all about it from NewsWorld.

SEO Basics: Mistakes To Avoid When Writing Meta Descriptions

Enhancing your meta descriptions is a paramount aspect of search engine optimization (SEO). Often, meta descriptions are overlooked because they are not a direct ranking signal, but you should not make the same mistake because they are an important piece of SEO marketing. Properly optimized meta descriptions help get visitors from search engines to click on your links. They produce miniature ads that can drive customer action and increase the click-through rate (CTR).


If you are ready to take the time to improve your meta descriptions, be aware of these six common mistakes with meta description optimization:
Duplicate Meta Descriptions Character Count ObsessionNot Using Keywords Not Optimizing Rich Snippets Avoiding HTML Tables for Direct Answer InquiriesBoring Writing and Unimpressive CopyDuplicate Meta Descriptions: Duplicates will not penalize you, but you should put together unique meta descriptions for every page. Because they are a short blurb that accurately describes the conten…

How Can Podcasts and Blogs Help Improve Your Brands Strategy?

Podcasts and Blogs Can Help Improve Brand Strategy

In the conversation about brand strategy, it is important to remember that we are focused on the consumer needs, emotions, and the competitive environment itself, more than numbers, data, and chart, at least, on the outside. Data is a different end of things. With brand strategy, we are concerned with how to reach specific goals by connecting with the consumers as people.

Two incredibly powerful tools in the improvement of brand strategy, the blog and the podcast,  have increased drastically in popularity and have become a regular inclusion in the talk of digital marketing. With both mediums, there is unlimited potential for human connection with an on-demand audience.

Blogs

Blogs are, by nature, informal and conversational, and as such, they quickly draw attention to particular topics and businesses by adding a human touch. Blogging puts heavy emphasis on writing creatively and contributing useful information to a specific market.

Wha…