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Showing posts from 2018

Neil Patel has a 34 point plan for marketing!

Like that time Martin Luther nailed his grievances to the church door, Internet Marketing Personality Neil Patel has published his own list: The 34 Marketing Principles I Live By!

While almost as long as Sam Hinkie's Resignation Letter to the Sixers organization, Neil's thoughts on trusting the process are a little less esoteric.

The tips include things such as:

The numbers never lie
Marketing tends to get more expensive over time
Don't take shortcuts
Go against conventional marketing wisdom
Don't hire people you need to train if you want to grow fast

For more details on Neil's 18 years of marketing wisdom, read the full article here!

Google Search Console and Domain Properties? What what?

According to Search Engine Land, Google Search Console is experimenting with domain properties.

What's that mean?

As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.

To learn more, read their enlightening article.

What is Sparktoro?

Have you heard about Sparktoro? Rand Fishkin's new business venture? If not, you should check it out.

Here's what their site describes them as:

SparkToro™ is in the early stages of building data and a software product to help marketers, public relations professionals, and entrepreneurial teams learn more about the audiences they want to reach.

My personal experience:

I've used their SparkScore tool and their Fake Followers Audit. And find both of those tools to be amazing ideas. On the strength of those two ideas alone I'm pulling for this company's success and hope they realize their full vision. One of the major problems with social media, especially Twitter, is the noise that bots and trolls create. Cutting through the BS and finding the real value of what you see on Twitter? I can't even begin to calculate how useful that is!

Google Offers Help to Stop Bots

For the longest time it seemed like the internet was all "more bots, more bots, more bots" and now it's walking that back and instead it is saying "OK! Stop bots!"

Google has heard the clarion call of webmasters everywhere and wants to give out a 50 DKP minus to stop bots!

Reading their latest Webmaster Central Blog on reCAPTCHA, it's all about stopping bots with what they call a "frictionless user experience."

Whatever that means? Amirite?

They offer up some cool bar charts to prove their point though:

Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well:

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.

But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…

Tips to Improve Digital Marketing: Tip 1

Digital advertising has become a major component of modern day marketing strategies. Here are tips on how to improve your digital marketing strategy:

1. Be Creative Your business has visual elements that make it stand out from your competition. Use that to your advantage in your marketing efforts. Whether it is a logo, mascot, font, or color scheme, having it included can help make your brand recognizable. You want to catch the eye of the audience, but you also want to maintain their attention and have them remember your brand. Incorporating unique and creative visual elements into your ads is crucial to the success the ads will bring you. Sarah Maloy, Content Marketing Manager at Shutterstock points out that you want a variety of creative images, but they should be consistent: "When advertising on social media, it's important to refresh your creative often so that it is relevant and so that users aren't seeing the same post more than once. When testing variations and tryi…

Don't just do something to look cool

Composition matters when it comes to design. Even website design. Don't just do something because you think it looks cool. The folks at Bizarre Beacons have a meme about that.

Google Dragonfly and Internet Censorship

Google Dragonfly does not bode well for the future of Web Marketing. #dragonfly #marketing #socialmedia #SEO #digitalmarketing #business

What is Google Dragonfly? Learn all about it from NewsWorld.

SEO Basics: Mistakes To Avoid When Writing Meta Descriptions

Enhancing your meta descriptions is a paramount aspect of search engine optimization (SEO). Often, meta descriptions are overlooked because they are not a direct ranking signal, but you should not make the same mistake because they are an important piece of SEO marketing. Properly optimized meta descriptions help get visitors from search engines to click on your links. They produce miniature ads that can drive customer action and increase the click-through rate (CTR).

If you are ready to take the time to improve your meta descriptions, be aware of these six common mistakes with meta description optimization:
Duplicate Meta Descriptions Character Count ObsessionNot Using Keywords Not Optimizing Rich Snippets Avoiding HTML Tables for Direct Answer InquiriesBoring Writing and Unimpressive CopyDuplicate Meta Descriptions: Duplicates will not penalize you, but you should put together unique meta descriptions for every page. Because they are a short blurb that accurately describes the conten…

How Can Podcasts and Blogs Help Improve Your Brands Strategy?

Podcasts and Blogs Can Help Improve Brand Strategy

In the conversation about brand strategy, it is important to remember that we are focused on the consumer needs, emotions, and the competitive environment itself, more than numbers, data, and chart, at least, on the outside. Data is a different end of things. With brand strategy, we are concerned with how to reach specific goals by connecting with the consumers as people.

Two incredibly powerful tools in the improvement of brand strategy, the blog and the podcast,  have increased drastically in popularity and have become a regular inclusion in the talk of digital marketing. With both mediums, there is unlimited potential for human connection with an on-demand audience.


Blogs are, by nature, informal and conversational, and as such, they quickly draw attention to particular topics and businesses by adding a human touch. Blogging puts heavy emphasis on writing creatively and contributing useful information to a specific market.


How Do You Recover From Poor Business Listings Online?

How to Regain Trust from a Bad Listing 
Reputation management is key to keeping a business in a positive light, even after a bad business listing pops up. A bad business listing stems mainly from incorrect citations or addresses on a website. It gets even worse if the business has multiple locations. We know mistakes happen, but when it happens more than once or the original mistake (e.g. a street address) is not corrected, the business will lose consumer trust. It’s interesting that before social media, a business’s reputation was fixed with advertising (often costly) and/or with a press release. Today, social media creates an immediate need to get the correct information up on the website. We live in a world where instant gratification is the norm and to not fix an error on a website quickly, whether it’s a bad email address or an image, is a grave mistake. So, solving the problem includes being aware of it and fixing it quickly.
Digital Marketing Strategy 
Part of your digital market…

What Advantageous Aspects of Digital Marketing Could Be Learned?

Aspects of Conquering Digital Marketing:
Arguably, the world is becoming more and more digitally minded. The evolution of digital marketing has become stronger along with the new waves of technology regarding aspects of a business. It's no longer the way of the future - it's the way of the present. Those who lack SEO and social media marketing skills are left far behind; thus, there is an unparalleled urgency about bolstering digital marketing prowess. 
The thought of having to stay ahead of the game while juggling assignments and accounts can become troublesome. However, follow a precise process with learning the steps that could improve your digital marketing skills, as well as sharpen your competitive edge. 

Learning is Beneficial:
Digital marketing is different from many other disciplines in that what is mastered one day can be changed entirely, leaving it nearly irrelevant the next. In this field, the methods with which we plan strategies can swiftly become outdated, so it…

How Can SEO Tools Help Create A Mobile Site More Appealing?

How SEO Tools Can Help Make Your Mobile Website Appealing:
The world is rapidly going mobile, and if you haven't already built a mobile version of your site yet, then your competition will happily take care of this part for you, by snatching your mobile visitors away from you. Learning how social media marketing can help gain awareness for your business or site is a great positive. 
Here we provide a great example of how a cell phone makeover can radically change the experience for your mobile visitors.  We begin with some simple guidelines to ensure your website's mobile experience is designed to please the user in the hopes of gaining more clients. Through the use of seo tools, the benefits derived from the gained knowledge in marketing could create improvements to any aspects of the works. This is beneficial for search engine optimization purposes. 
Importantly, keep your mobile site to have minimized any challenges that could occur for viewers. One of the most significant …

A Wellness Tip from WMC

A tried and true wellness tip that is practiced daily in the office is the art of pausing. Pausing is very good when in a stressful situation because you are taking time to step back, and think not so in the moment about the task at hand.

Simply taking a little break can give your mind the time it needs to get itself together to perform at its peak or think of a more productive way to do certain tasks.

Happy 4th of July

IGTV is Taking Over YouTube

The newest feature offered by Instagram, IGTV (Instagram TV), is becoming so hot that it is taking dedicated, loyal YouTube users away from their comfort zone with hopes of making it big in the newly discovered realm Instagram just dropped on us.
A whole new opportunity for digital marketers and social media experts to put their skills to the test to see how they can get a competitive advantage with IGTV now. 
May only the strong Social Media gurus survive!

What Are Issues For Search Engine Marketing Lacking Organic Search?

Google’s Intuition & Search Engine Marketing
Technology has changed the way we live. That’s a fact. Some innovations make our lives easier, such as iPhones and automatic braking. However, with the pluses, there are minuses. You may have to ask Alex three times to turn on your living room lights because she misunderstood you. Or, automated phone menus that transfer you to the wrong department. And now, Google is displaying answers without any search results (zero search results). This is frustrating to not only users, but to marketers. Google Updates is taking away the opportunity for organic search results with this new algorithm. So, what’s a marketer to do?

But first, let’s take a look at how far search engines have come. Before Google, there was Archives (Archie). It was created in 1990 by Alan Emtage. Essentially, it was a database of web file names that would match user queries. Back then, people didn’t share files via the web; they shared files via File Transfer Protocol (FT…

Happy Friday!

Happy Friday!
It was a groundbreaking week for us here at WMC! We made major progression on vamping up our brand and discovered some new SEO tricks that can be very useful in content marketing!
How was your week? Have you made any major moves in the right direction as well?

Brainstorming Hour is a MUST

Living in such a fastpaced world can lead to some shortcomings in terms of creation of new ideas that can help keep a company on top. How does one solve this dilemma you may ask?

Brainstorming hour is our answer!
Getting back to square one with your colleagues can sometimes be the best remedy for a company-wide rut due to being packed with work from the moment you step into the office, till you take that first step out at the end of the day.
Take an hour each Friday to unwind and let those creative juices flow!

Sales Team or Dream Team?

Having the cream of the crop people on your sales team could be what sets you apart from everyone else in the industry! Let's say that you and all of your competitors are on the cutting edge of technology, making you all the best digital marketing choice on paper. But, if your sales team can build a relationship that is fruitful and lasts longer than any of your competitors... You win! It is very easy to forget the power of sales in a technology-driven world. The fact of the matter is, people still like people so until that goes out the door, the best men/ women will always win.

Tools of the Branding Trade

Branding... Good, old-fashioned branding has seemed to have been looked over these days, which is ironic because we now have more tools than ever at our fingertips to create the brand we desire!

InstagramTwitterFacebookLinkedIn These tools listed above are the most well-known social media platforms that can help you shape the brand you want for yourself. Now that we gave you the tools, knowing the right tips and tricks for you or your business is your responsibility, but we have faith you can do it.

WMC Tip: Don't be afraid to ask your followers for a shoutout or pay a celebrity to give you some sort of recognition in one of their posts! You are guaranteed eyes on your profile once people know you have an in with a celebrity.

Social Media Marketing: Use These Social Media Tools to Boost SEO

Social Media Marketing: Use These Social Media Tools to Boost SEO

SEO and social media marketing are two must-have components of any effective digital marketing. Any SEO expert would tell you that social media is too powerful a tool to ignore when it comes to branding.

Although social media marketing has been around for a while now, it has now become the most effective tool for increasing traffic and generating new leads. It is not uncommon to incorporate social media websites like Facebook and Twitter in a business development strategy nowadays. But to make these websites generate a reasonable amount of traffic, you will have to rely on various SEO tools.

These tools can enhance your social media efforts and SEO. SEO is the art of putting your content in front of the right people. It makes the content easier to discover so that it can be organically shared and re-shared on social media. Here are some ways to make sure that the right audience is seeing your content.

Social Live Video


YouTube is Going Big Because it's NOT Going Home

Last month, YouTube launched its new music streaming service that lets users play music for hours on end for free. For just $9.99 per month, YouTube is offering a version of this streaming that lets you skip the ads and download songs... A little like Spotify Premium if you ask us.

This risky move into a competitive market has shown the world that YouTube is destined to stay one of the biggest names in video-sharing, even if it means throwing itself to the sharks with the hope of coming out alive and in one piece.

We give YouTube an A for trying!

Say Hello to Summer

Today marks the first day of summer and we could not be more thrilled to welcome the new season with open arms! For those who thrive in content marketing, the summer brings many ideas for clients because there are more things to do and places to see, which equals more content opportunities.

Happy contenting!

Google is Welcoming the World Cup in a Unique Way

June 14th, 2018 marked the first day of the 2018 FIFA World Cup and Google honored it in the very best way it knows how to. A splash of creativity and a dash of functionality! 
The soccer-themed doodle that appears on Google's homepage will show you a live update of the scores, standings, news, brackets, and players of the World Cup matches after you click on it.
This is the type of user-friendly tactic Google is known for and every Digital Marketing agency should keep in mind when trying to figure out a fun, yet functional post for their customers/ users.  
Let the games begin!

What Is Your Favorite Blog Post From Us?

Hello to all of our very own Web Market Central followers!
We are curious as to which of our blog postings that go up on Monday have been your favorite and why?

We would love to hear this feedback so we know what kind of content you like so our writers can make more of it and we have some content marketing insights for our own reasons. 

Thank you!

Content Ranking Too Low? SEO Expert Kelli Frederick Shares Tips

Content Ranking Too Low? SEO Expert Kelli Frederick Shares Tips

Content is and continues to be among the primary focus areas of SEO. However, a low ranking content piece can hardly derive your business the benefits that it is supposed to.

You can spend hours to come up with a unique and informative piece only to find it lingering in 3rd or 4th page of Google SERP. Content becomes effective only when it is ranking high. This is because Google emphasizes more on user experience, which comes from shares and not manual link building. It is, therefore, that to push low ranking content; you need to bring significant changes in content marketing strategy. Here, let’s look into some of the best ways of pushing good content that is ranking low.

Why Does Great Content Rank Low?

Content is an important part of an internet marketing strategy, and if your content is not ranking high, it does not always point out to its quality. Many-a-times, even a very well-researched content piece fails to rank h…