Enhancing your meta descriptions is a paramount aspect of search engine optimization (SEO). Often, meta descriptions are overlooked because they are not a direct ranking signal, but you should not make the same mistake because they are an important piece of SEO marketing. Properly optimized meta descriptions help get visitors from search engines to click on your links. They produce miniature ads that can drive customer action and increase the click-through rate (CTR).
If you are ready to take the time to improve your meta descriptions, be aware of these six common mistakes with meta description optimization: Duplicate Meta Descriptions Character Count ObsessionNot Using Keywords Not Optimizing Rich Snippets Avoiding HTML Tables for Direct Answer InquiriesBoring Writing and Unimpressive CopyDuplicate Meta Descriptions:
Duplicates will not penalize you, but you should put together unique meta descriptions for every page. Because they are a short blurb that accurately describes the conten…
Podcasts and Blogs Can Help Improve Brand Strategy
In the conversation about brand strategy, it is important to remember that we are focused on the consumer needs, emotions, and the competitive environment itself, more than numbers, data, and chart, at least, on the outside. Data is a different end of things. With brand strategy, we are concerned with how to reach specific goals by connecting with the consumers as people.
Two incredibly powerful tools in the improvement of brand strategy, the blog and the podcast, have increased drastically in popularity and have become a regular inclusion in the talk of digital marketing. With both mediums, there is unlimited potential for human connection with an on-demand audience.
Blogs are, by nature, informal and conversational, and as such, they quickly draw attention to particular topics and businesses by adding a human touch. Blogging puts heavy emphasis on writing creatively and contributing useful information to a specific market.
How to Regain Trust from a Bad Listing Reputation management is key to keeping a business in a positive light, even after a bad business listing pops up. A bad business listing stems mainly from incorrect citations or addresses on a website. It gets even worse if the business has multiple locations. We know mistakes happen, but when it happens more than once or the original mistake (e.g. a street address) is not corrected, the business will lose consumer trust. It’s interesting that before social media, a business’s reputation was fixed with advertising (often costly) and/or with a press release. Today, social media creates an immediate need to get the correct information up on the website. We live in a world where instant gratification is the norm and to not fix an error on a website quickly, whether it’s a bad email address or an image, is a grave mistake. So, solving the problem includes being aware of it and fixing it quickly. Digital Marketing Strategy
Part of your digital market…
Aspects of Conquering Digital Marketing:
Arguably, the world is becoming more and more digitally minded. The evolution of digital marketing has become stronger along with the new waves of technology regarding aspects of a business. It's no longer the way of the future - it's the way of the present. Those who lack SEO and social media marketing skills are left far behind; thus, there is an unparalleled urgency about bolstering digital marketing prowess.
The thought of having to stay ahead of the game while juggling assignments and accounts can become troublesome. However, follow a precise process with learning the steps that could improve your digital marketing skills, as well as sharpen your competitive edge. Learning is Beneficial:
Digital marketing is different from many other disciplines in that what is mastered one day can be changed entirely, leaving it nearly irrelevant the next. In this field, the methods with which we plan strategies can swiftly become outdated, so it…
How SEO Tools Can Help Make Your Mobile Website Appealing:
The world is rapidly going mobile, and if you haven't already built a mobile version of your site yet, then your competition will happily take care of this part for you, by snatching your mobile visitors away from you. Learning how social media marketing can help gain awareness for your business or site is a great positive.
Here we provide a great example of how a cell phone makeover can radically change the experience for your mobile visitors. We begin with some simple guidelines to ensure your website's mobile experience is designed to please the user in the hopes of gaining more clients. Through the use of seo tools, the benefits derived from the gained knowledge in marketing could create improvements to any aspects of the works. This is beneficial for search engine optimization purposes.
Importantly, keep your mobile site to have minimized any challenges that could occur for viewers. One of the most significant …
Some people think when the weekend approaches it means time to relax. But, the internet never sleeps. Be that digital marketing agency that makes breakthroughs on the weekend so you will be ahead during the week! And stay extra positive and super friendly while you do it!
A tried and true wellness tip that is practiced daily in the office is the art of pausing. Pausing is very good when in a stressful situation because you are taking time to step back, and think not so in the moment about the task at hand.
Simply taking a little break can give your mind the time it needs to get itself together to perform at its peak or think of a more productive way to do certain tasks.
The newest feature offered by Instagram, IGTV (Instagram TV), is becoming so hot that it is taking dedicated, loyal YouTube users away from their comfort zone with hopes of making it big in the newly discovered realm Instagram just dropped on us.
A whole new opportunity for digital marketers and social media experts to put their skills to the test to see how they can get a competitive advantage with IGTV now.
May only the strong Social Media gurus survive!
Google’s Intuition & Search Engine Marketing
Technology has changed the way we live. That’s a fact. Some innovations make our lives easier, such as iPhones and automatic braking. However, with the pluses, there are minuses. You may have to ask Alex three times to turn on your living room lights because she misunderstood you. Or, automated phone menus that transfer you to the wrong department. And now, Google is displaying answers without any search results (zero search results). This is frustrating to not only users, but to marketers. Google Updates is taking away the opportunity for organic search results with this new algorithm. So, what’s a marketer to do?
But first, let’s take a look at how far search engines have come. Before Google, there was Archives (Archie). It was created in 1990 by Alan Emtage. Essentially, it was a database of web file names that would match user queries. Back then, people didn’t share files via the web; they shared files via File Transfer Protocol (FT…
It was a groundbreaking week for us here at WMC! We made major progression on vamping up our brand and discovered some new SEO tricks that can be very useful in content marketing!
How was your week? Have you made any major moves in the right direction as well?
Living in such a fastpaced world can lead to some shortcomings in terms of creation of new ideas that can help keep a company on top. How does one solve this dilemma you may ask?
Brainstorming hour is our answer!
Getting back to square one with your colleagues can sometimes be the best remedy for a company-wide rut due to being packed with work from the moment you step into the office, till you take that first step out at the end of the day.
Take an hour each Friday to unwind and let those creative juices flow!
Having the cream of the crop people on your sales team could be what sets you apart from everyone else in the industry! Let's say that you and all of your competitors are on the cutting edge of technology, making you all the best digital marketing choice on paper. But, if your sales team can build a relationship that is fruitful and lasts longer than any of your competitors... You win! It is very easy to forget the power of sales in a technology-driven world. The fact of the matter is, people still like people so until that goes out the door, the best men/ women will always win.
Branding... Good, old-fashioned branding has seemed to have been looked over these days, which is ironic because we now have more tools than ever at our fingertips to create the brand we desire!
These tools listed above are the most well-known social media platforms that can help you shape the brand you want for yourself. Now that we gave you the tools, knowing the right tips and tricks for you or your business is your responsibility, but we have faith you can do it. WMC Tip:
Don't be afraid to ask your followers for a shoutout or pay a celebrity to give you some sort of recognition in one of their posts! You are guaranteed eyes on your profile once people know you have an in with a celebrity.
Social Media Marketing: Use These Social Media Tools to Boost SEO
SEO and social media marketing are two must-have components of any effective digital marketing. Any SEO expert would tell you that social media is too powerful a tool to ignore when it comes to branding.
Although social media marketing has been around for a while now, it has now become the most effective tool for increasing traffic and generating new leads. It is not uncommon to incorporate social media websites like Facebook and Twitter in a business development strategy nowadays. But to make these websites generate a reasonable amount of traffic, you will have to rely on various SEO tools.
These tools can enhance your social media efforts and SEO. SEO is the art of putting your content in front of the right people. It makes the content easier to discover so that it can be organically shared and re-shared on social media. Here are some ways to make sure that the right audience is seeing your content.
Last month, YouTube launched its new music streaming service that lets users play music for hours on end for free. For just $9.99 per month, YouTube is offering a version of this streaming that lets you skip the ads and download songs... A little like Spotify Premium if you ask us.
This risky move into a competitive market has shown the world that YouTube is destined to stay one of the biggest names in video-sharing, even if it means throwing itself to the sharks with the hope of coming out alive and in one piece.
Today marks the first day of summer and we could not be more thrilled to welcome the new season with open arms! For those who thrive in content marketing, the summer brings many ideas for clients because there are more things to do and places to see, which equals more content opportunities.
June 14th, 2018
marked the first day of the 2018 FIFA World Cup and Google honored it in the very best way it knows how to. A splash of creativity and a dash of functionality!
The soccer-themed doodle that appears on Google's homepage will show you a live update of the scores, standings, news, brackets, and players of the World Cup matches after you click on it.
This is the type of user-friendly tactic Google is known for and every Digital Marketing agency should keep in mind when trying to figure out a fun, yet functional post for their customers/ users.
Let the games begin!
Content Ranking Too Low? SEO Expert Kelli Frederick Shares Tips
Content is and continues to be among the primary focus areas of SEO. However, a low ranking content piece can hardly derive your business the benefits that it is supposed to.
You can spend hours to come up with a unique and informative piece only to find it lingering in 3rd or 4th page of Google SERP. Content becomes effective only when it is ranking high. This is because Google emphasizes more on user experience, which comes from shares and not manual link building. It is, therefore, that to push low ranking content; you need to bring significant changes in content marketing strategy. Here, let’s look into some of the best ways of pushing good content that is ranking low.
Why Does Great Content Rank Low?
Content is an important part of an internet marketing strategy, and if your content is not ranking high, it does not always point out to its quality. Many-a-times, even a very well-researched content piece fails to rank h…
Do you actually know your typical customer? Studies have shown that companies who know their average customer in personal ways have more success with gaining sales and higher revenue from these happy customers than companies who do not know anything about their average customer.
It might take a little more time and work to get to know your customer on the level that is appreciated by them, but it will be worth it when your sales are up and you have a customer you know you can rely on each month to buy your products.
Businesses should start to direct their attention to the power Pinterest now has for promotional work. The Promoted Video option can be used in so many ways to help get your companies message across to a rapidly growing amount of people on this app!
Video has proven over and over to be the best way to get a quick, and clear message to any audience on any subject. Why not utilize this option on one of the fastest growing social media apps for the good of your business!
Last year, Android users reportedly downloaded 94 billion apps from Google Play last year. This is a huge increase from the amounts that have been downloaded in the previous years. What is Google's secret to hooking this many people?!
How a Digital Marketing Agency Can Help You Get More Conversion Running a small or medium-size business is not at all easy in today's competitive world. You probably started out with a few contacts and are doing well, but when it comes to expansion, you are often at your wit's end. The key to a successful business is how well you can grow it. In the current digital world, it is easy for your product/business to get lost in a sea of other similar businesses. If you don’t market your business well, then you cannot expand your business.
That brings us to your next question. How do you get more conversions? Let’s start with an example: Let us assume you are a student and you need help with your final presentation. You are struggling, and you think that people would come forward to help you when they see you fight. Here is where you are wrong. Your friends do not know that you need help. You need to reach out and ask for it.
Your business also works along the same lines. Here is wher…