A recent study has shown that Google Assistant is once again the strongest performer with voice search and virtual assistants. The others like Alexa, Cortana, and Siri are close behind though.We are curious to see if this changes next yer.
Are you utilizing the schema MobileApplication markup? If not, you may be missing out on creating the best user experience possible. Which could lead to people utilizing other sites who do use this markup because it is easier and more enjoyable for them. This is something to take note of since more people everyday are using their mobile devices instead of computers to surf the web.
15 Important Facebook Statistics for Social Media Marketing
Purposes It is a fact that Facebook is the most popular social media platform in
the world. There have been several studies and surveys that reveal its
popularity as well as the behavior of its users. These statistics are of
great importance to businesses, especially for they can use them to boost their
social media marketing effectiveness. Creating a brand strategy around these
findings can effectively enhance the visibility of brands for sure.
Here are 15 most
important Facebook statistics you should know about and implement as a business: Facebook has the most
users There are 2.07 billion MAUS or monthly active Facebook users, that is, more
than one-third of the world population. So, you can imagine how effectively you
can use Facebook for your brand’s reach. More multilingual users More than half of the
users speak more than one language, in addition to English or otherwise. It was
also found that around 4.5 million posts and co…
Why You Need Live Chat to Aid in Your
Marketing Brand Strategy Imagine walking into a store at your
neighborhood mall. You like a jacket, but have some questions about it. You
call out to a store employee who proceeds to answer all your questions and also
shows you some other options. You walk out of the store one jacket richer.
Now imagine a similar shopping
situation, except this time it is on the Internet. You have put a jacket in
your online shopping cart but are unsure if you should check out right away
because you have some questions about the color or fit of the garment. The only
way you can contact the store is by email or calling a toll-free number. You
decide to drop an email later since you need to rush for an appointment. Fast
forward a couple of weeks, and you’ve ended up not buying the jacket at all. There is now a simple solution to the
problem of losing online customers due to delayed resolution of their concerns.
It comes in the form of the live chat option.
Adding a liv…
One of the main obstacles marketers face when they first establish themselves at an agency, is that they cannot connect to their target audience because they have too small of a scope. This is the general thought behind trying to appeal to the right audience. However, it is not true. The first step is to think big and broad, so you can get a grasp on what the majority of the market likes or does not like. After you establish that, is when you can move to smaller and smaller segments of your target audience.
There is a video circulating of two robots putting together Ikea furniture like it is a walk in the park. If robots can successfully do this in an easy fashion, we truly believe there is nothing bots can't do! We can't wait to see what else robots are capable of in the near future.
How Your Web Design Can Ruin Your Paid Search
Progress A website is the gateway to the success of a
business today and hence, revamping it regularly is required. A redesigned
website is beneficial in more ways than one, but it is somewhat, not so
conducive to your paid search efforts. Now, this might raise a question as to how can
website redesigning be considered an obstacle to the success of the PPC
campaigns when PPC is supposed to work well on updated websites? While it is true that a good web design adds to
the success of a PPC campaign, redesigning can often sabotage the paid search
efforts temporarily, if not entirely.
This is because the elements, which are critical for the paid search campaigns,
are often ignored or dropped out at the time of redesigning. Here, let’s take a
detailed look at where things that go wrong and how website redesigning can be
prevented from ruining your paid search efforts.
When a website is redesigned, the phone number of the
Along with all the other negative news that has been circulating about the Facebook data breach, they have also copied the famous Boomerang idea from Instagram and added that option for Facebook stories.. Not very original.
If you are a B2B marketer, one of the best ways to appeal to your audience is through the use of emotions! And the best way to influence someone's emotion is to consider the color theory! Using colors to make someone experience a certain feeling is an easy and sure way to get through to people.
Are you aware that some of your plugins can be contributing to your site being easier to hack? We have a list of some of the plugins that are causing this vulnerability. Do your research before you become a statistic in that research.
SEO Basics: How To
Optimize Your Google My Business Listing Creating a Google My Business (GMB) account is one of the most effective ways to get noticed in
organic searches as part of your marketing plan. While most business owners
create their GMB accounts, they don’t realize its full potential. We have
compiled a few neat tactics that follow SEO basics to help you optimize your
GMB accounts so that you are not only found more easily on Google but also ensure that your account is always updated and accurate. Keep your GMB account details complete and up to
date Fill out all the fields Google asks for when
creating and verifying your GMB account. Many people are not aware that Google
allows anybody to help out in pointing out things that show up in a search about
your business profile by clicking the “Suggest an Edit” option. So, keep
checking your My Business listings dashboard and reject any unwanted edits. Another lesser-known feature of GMB is “Know
this business?” People who know you…
Is your agency not getting the results you want? Recent studies have shown that almost every type of digital marketing agency is guaranteed better results if they focus on a niche.. Now what that niche would be is up to your agencies areas of specialty and skill!
Do you have amazing content and a lot of it? Are you not getting as many eyes on your content as you think you deserve? You're probably not practicing SEO the right way, if at all! Working the best practices of SEO into your digital marketing strategy will help boost your content on the search engine listing, which means more eyes on your prize!
One of the most important parts of creating attention grabbing content is to pick a topic that is currently trending. People are more likely to read current information instead of information from the past that may not apply anymore. Find what is hot and add your own spin!
Digital Marketing Agency Provides Tips for How
to Drive Web Traffic Digital marketing requires a considerable
investment of time, effort, and money. And when you make an investment, you
naturally expect returns. When talking about digital marketing returns, the
most measurable one is web traffic increase to your website, social media
profiles, or postings. But attracting web traffic is easier said than done. You
need a targeted action plan from a digital marketing agency to derive this
benefit. These four strategies have helped drive web
traffic in recent times and should be a part of your marketing mix.
Videos In 2017, video marketing emerged as a
frontrunner; not only driving traffic but also keeping viewers engaged far
longer than text or image content. So, if your website or posts contain a
video, click-through rate (CTR) and bounce rates will see a dip and retention
KPIs will swing upwards. Videos are a concise visual means to deliver
complex messages simplistically. The story elemen…