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Showing posts from 2018

To Our Structured Data Lovers

Are you utilizing the schema MobileApplication markup? If not, you may be missing out on creating the best user experience possible. Which could lead to people utilizing other sites who do use this markup because it is easier and more enjoyable for them. This is something to take note of since more people everyday are using their mobile devices instead of computers to surf the web.

15 Important Facebook Statistics for Social Media Marketing Purposes

15 Important Facebook Statistics for Social Media Marketing Purposes It is a fact that Facebook is the most popular social media platform in the world. There have been several studies and surveys that reveal its popularity as well as the behavior of its users.
These statistics are of great importance to businesses, especially for they can use them to boost their social media marketing effectiveness. Creating a brand strategy around these findings can effectively enhance the visibility of brands for sure.


Here are 15 most important Facebook statistics you should know about and implement as a business:
Facebook has the most users
There are 2.07 billion MAUS or monthly active Facebook users, that is, more than one-third of the world population. So, you can imagine how effectively you can use Facebook for your brand’s reach.
More multilingual users
More than half of the users speak more than one language, in addition to English or otherwise. It was also found that around 4.5 million posts and co…

Traffic Attracting Tips

Traffic Attracting Tips:

1. Guest Posting- This will help get people who are fans of your guest that week on your site, potentially gaining you some new followers of your own, but definitely more traffic for your site

2. Social Media Promotion- (obviously) Utilize the fastest growing platform

3. Quora- Answer people's questions and you will be seen as an expert, compelling people to visit your site!

Why You Need Live Chat to Aid in Your Marketing Brand Strategy

Why You Need Live Chat to Aid in Your Marketing Brand Strategy
Imagine walking into a store at your neighborhood mall. You like a jacket, but have some questions about it. You call out to a store employee who proceeds to answer all your questions and also shows you some other options. You walk out of the store one jacket richer.

Now imagine a similar shopping situation, except this time it is on the Internet. You have put a jacket in your online shopping cart but are unsure if you should check out right away because you have some questions about the color or fit of the garment. The only way you can contact the store is by email or calling a toll-free number. You decide to drop an email later since you need to rush for an appointment. Fast forward a couple of weeks, and you’ve ended up not buying the jacket at all.
There is now a simple solution to the problem of losing online customers due to delayed resolution of their concerns. It comes in the form of the live chat option. Adding a liv…

Feedback Friday

Think Bigger, Think Broader

One of the main obstacles marketers face when they first establish themselves at an agency, is that they cannot connect to their target audience because they have too small of a scope. This is the general thought behind trying to appeal to the right audience. However, it is not true. The first step is to think big and broad, so you can get a grasp on what the majority of the market likes or does not like. After you establish that, is when you can move to smaller and smaller segments of your target audience.

Tech Tuesday

There is a video circulating of two robots putting together Ikea furniture like it is a walk in the park. If robots can successfully do this in an easy fashion, we truly believe there is nothing bots can't do! We can't wait to see what else robots are capable of in the near future.

How Your Web Design Can Ruin Your Paid Search Progress

How Your Web Design Can Ruin Your Paid Search Progress
A website is the gateway to the success of a business today and hence, revamping it regularly is required. A redesigned website is beneficial in more ways than one, but it is somewhat, not so conducive to your paid search efforts.
Now, this might raise a question as to how can website redesigning be considered an obstacle to the success of the PPC campaigns when PPC is supposed to work well on updated websites?
While it is true that a good web design adds to the success of a PPC campaign, redesigning can often sabotage the paid search efforts temporarily, if not entirely.

This is because the elements, which are critical for the paid search campaigns, are often ignored or dropped out at the time of redesigning. Here, let’s take a detailed look at where things that go wrong and how website redesigning can be prevented from ruining your paid search efforts.


When a website is redesigned, the phone number of the company/business migh…

Enjoy!

Enjoy your weekend everyone! We know you work very hard to be the best digital marketers you can be!

The Color Theory & B2B

If you are a B2B marketer, one of the best ways to appeal to your audience is through the use of emotions! And the best way to influence someone's emotion is to consider the color theory! Using colors to make someone experience a certain feeling is an easy and sure way to get through to people.

SEO Basics: How To Optimize Your Google My Business Listing

SEO Basics: How To Optimize Your Google My Business Listing Creating a Google My Business (GMB) account is one of the most effective ways to get noticed in organic searches as part of your marketing plan. While most business owners create their GMB accounts, they don’t realize its full potential. We have compiled a few neat tactics that follow SEO basics to help you optimize your GMB accounts so that you are not only found more easily on Google but also ensure that your account is always updated and accurate.
Keep your GMB account details complete and up to date
Fill out all the fields Google asks for when creating and verifying your GMB account. Many people are not aware that Google allows anybody to help out in pointing out things that show up in a search about your business profile by clicking the “Suggest an Edit” option. So, keep checking your My Business listings dashboard and reject any unwanted edits.
Another lesser-known feature of GMB is “Know this business?” People who know you…

A Niche May Be Needed

Is your agency not getting the results you want? Recent studies have shown that almost every type of digital marketing agency is guaranteed better results if they focus on a niche.. Now what that niche would be is up to your agencies areas of specialty and skill!

Not getting Seen?

Do you have amazing content and a lot of it? Are you not getting as many eyes on your content as you think you deserve? You're probably not practicing SEO the right way, if at all! Working the best practices of SEO into your digital marketing strategy will help boost your content on the search engine listing, which means more eyes on your prize!

Digital Marketing Agency Provides Tips for How to Drive Web Traffic

Digital Marketing Agency Provides Tips for How to Drive Web Traffic
Digital marketing requires a considerable investment of time, effort, and money. And when you make an investment, you naturally expect returns. When talking about digital marketing returns, the most measurable one is web traffic increase to your website, social media profiles, or postings. But attracting web traffic is easier said than done. You need a targeted action plan from a digital marketing agency to derive this benefit.
These four strategies have helped drive web traffic in recent times and should be a part of your marketing mix.


Videos
In 2017, video marketing emerged as a frontrunner; not only driving traffic but also keeping viewers engaged far longer than text or image content. So, if your website or posts contain a video, click-through rate (CTR) and bounce rates will see a dip and retention KPIs will swing upwards.
Videos are a concise visual means to deliver complex messages simplistically. The story elemen…