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Showing posts with the label Web Presence Optimization

Six Ways to Produce Quality Online Video on a Small Scale Budget

Online video is hot. (Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com, YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Business-friendly video sites like Vimeo , Viddler and Blip.tv are also seeing impressive traffic growth. But small businesses who want to take advantage of online video can be caught in a quandary. Shooting a basic home-video style piece with a Flip Mino or Samsung SMX-F34 (my personal favorite YouTube-friendly camcorder) may not project sufficient sophistication, while a professionally-produced video costing $8,000-$10,000 or more is simply not in the budget. Here are six options for producing reasonably high-quality online videos, or at least something beyond standard home video camera fare, at a modest cost. Convert PowerPoint to Flash While Flash programming is a challenging and specialized skill few business people probably want...

SEO Is Not Dead, Just Changing: What This Means

"SEO is dead." Making a statement like that is a great way to generate lots of traffic, and comments, as Micah Baldwin and Mike McDonald have recently demonstrated. But it's still nonsense. As I noted in my comment to comment Michah's post on Learn to Duck, articles like this have been appearing since at least 2003, so if SEO is dying, it's an awfully slow death. It is changing, however, as Google's plans for search personalization are rolled out. Using factors such as geographic location, "preferences" as indicated by your search history, and even integration of tools like SearchWiki and Google Friend Connect (nicely explained by TechCrunch ), Google will customize search results for each user. This means that, very soon, your site may show up at #1, #5, #12 or some other spot for any given search term depending on who is doing the searching. Already, automated position-checking tools like Rank Checker and SEO Chat produce erroneous res...