Friday, September 22, 2017

Search Engine Optimization Tips for a Blog Setup and Optimization

How to Setup and Optimize Your Blog


Wordpress has been quietly taking the internet by storm. Did you know 27% of the websites are powered by this CMS (Content Management System), and it’s growing by leaps and bounds?
In addition to being beginner friendly, Wordpress is available in over 50 languages and runs almost 15% of the world’s top websites.


To set up a site isn’t very difficult and the number of plugins that you get can give your website all the functionality that you’ll ever need.


Nowadays your hosting provider provides pre-installed Wordpress CMS so that you can get started with building your website immediately. Even if they don’t give you pre-installed Wordpress, you can generally go to the hosting dashboard and install it with a few clicks.


To rank your website or be found is a different story though. You’ll need to do the basic SEO once you’re done building your site and have started putting content on it.


Here are a few steps to help drive traffic to your blog or website. SEO is short for search engine optimization and it’s the logic by which search engines find you and rank you on their pages.


Domain Name


Jump back in time, and you'll notice that certain things about SEO in the past are not present anymore. Tricks and tips back then were centered on the importance of domain name. The keywords you use and whether or not it ends with ".com" would play an important role in local SEO generation.


Those times are long gone now, and search engines don't necessarily care about your domain names. Still, you need a name that is catchy (but not corny) and easy to remember. This is because of user experience. A good domain that’s short, user-friendly and relates the topic to readers, is going to be helpful.


















The Beauty of Permalink


Here are two links as examples:


1) http://listverse.com/2017/09/13/top-10-pro-nazi-propaganda-cartoons-from-world-war-ii/
2)  http://listverse.com/2017/09/13/?65423


With the first link, it’s quite easy to tell what the subject of the article is going to be. The second link on the hand looks like a cryptic code without giving you a clue about the content.
Now if you want to be easily found by Google’s algorithm, you’ve got to give them clues on what your content is about.  Using permalinks for your posts on WordPress will make your post URL’s search engine as well as human-friendly.


Using focus keywords


People type in certain words to look for information related to those words, technically known as keywords. It’s difficult for the search engine’s algorithm to read through each and every article and judge how good or relevant it is. The algorithm uses certain parameters to judge the quality of your content and if it’s relevant.  If you use appropriate keywords, space out the content so that it’s readable and use the right length of description for your page (meta description), you should be considerably ahead of beginners. To make all life easier. you can do all of those tasks using WordPress SEO by Yoast.  It’s a very handy all-in-one tool.


Post Title


The post title needs to be catchy to keep visitors on the page. The average user will take one glance at a title, and that will determine if he/she will stay or not. So, choosing an attention grabbing and informative title that will appeal to readers is very important.
Also, your titles must contain the keywords you think the viewers search for but don’t try to stuff all of them in there.


Using Categories


Creating divisions of information on your blog will make it easier for people to look for it. It will also help Google categorize the data on your website.
In addition to these, you will gain backlinks which is important for SEO, by adding your website to directories so that you can get appropriate directory listings.


At Results Driven Marketing, LLC, , we've been helping our customers with SEO in Philadelphia and turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.


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6 Search Engine Optimization Lies Your Business Should be Aware of

SEO Lies to be Aware of

Search Engine Optimization(SEO) is the process of increasing the visibility of a web site in search engine’s results pages. SEO affects the website directly; the better the visibility, the more the number of clicks and the higher the chances to increase your bottom line.


Search Engine Optimization should be a top priority for any company that wants to improve their website's search engine rankings. You should consider hiring a company or a consultant to help you with SEO. There are, however, a few points that you should consider before you hire someone.

Many businesses fall into the trap of being promised the moon. In the process, they commit to the wrong company because they aren’t sure of what’s possible and what isn’t. Here are some “lies” SEO companies will tell you.

1.Secret SEO strategy: From the outset the company you hire should have clear goals in mind and a strategy that will get you there. You can’t trust strategies shrouded in mystery and in today’s world, nothing is hidden.


No matter what agency you go with, they are bound to look at your competitor’s strategy and find gaps in them. Then find ways to outdo it so that your website ranks over them. So, if the agency you’re talking to says their SEO strategy is a secret you should give them a pass.

2. Guaranteed Results: If an agency is promising you quick results and guarantees, it’s better to stay away. It takes time and consistent effort to move up the rankings on google. No one can guarantee results and the time frame they can deliver it.

You’re working hard every day to build a business you’re proud of. Don’t let anyone ruin it by using unethical practices and promising you the stars. Genuine digital marketing firms will work according to best practices and make sure to follow the rules to get more traffic to your website.











3. Fake Reference List:  Many SEO firms will display names of impressive clients they have worked with. Most companies know that their prospective clients will be blown away with a tall reference list, and will never want to talk to them.
Make sure you ask for contact information about the clients and talk with them. This will ascertain the quality of work and give you peace of mind.


4. They know the Algorithm: If someone’s still using that line, they probably should be banned from the SEO world. Even a newbie knows Google is constantly changing their algorithm, almost daily. No one, but the team of engineers at google know the algorithm. They are a bunch of highly paid and very intelligent individuals.


If someone has access to the algorithm, they should be selling it for millions of dollars than try to help you get better rankings, no?



5. You Should Only Rely on Organic Traffic: This is not potentially harmful, but will significantly handicap you. If you have a business that sells products or services online, you could see a boost in traffic with paid ads. And if done correctly it could make your website popular quickly.

On the other hand relying just on paid traffic is going to burn your money very quickly. Your agency should find a balance between both kinds of traffic to help your website rankings.

6. Backlinks matter and we will get you lots of them: There’s a partial truth in that piece of advice. Backlinks do matter, but the source matters too, so does relevancy. Getting a bunch of backlinks from spam sites on your legal website can do more damage than good for your search engine rankings.

Verify what methods are being used to get backlinks, is it blogger outreach, directory listings or link exchange.


Keeping these points in mind will make sure you’re not being taken for a ride by your SEO agency.


At Results Driven Marketing, LLC, , we've been helping our customers increase qualified traffic to their websites. Essentially turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.


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Friday, September 15, 2017

Why Selplaining is Important for Your Digital Marketing Strategy

Are you “selplaining” With Your Customers? If Not, You Are In Jeopardy of Churn and/or Worse, Being Poorly Reviewed!

How many customers have you lost because those customers wouldn’t take some time to understand what you are doing for them?  How many customers switch agencies only to receive the same “poor results”?



What do you mean I am in sales?
If you are a digital marketing agency or you work with any part of the content, SEO or social media team then this article is written with you in mind. Anyone in an Internet advertising firm or agency that directly communicates with a customer, a client or prospect should realize that they are in sales. Even the receptionist has a role in sales. You may not be part of the sales team, but surely you are in sales. For brevities sake from here on in, I will call customers, clients, and prospects by one name which is the real “Employer.”
You see that while a company may pay you to work at their discretion, the real “Employer” are the companies that pay your company. While your boss or team is important, the “Employer” is much more important to the overall agency. Why? Because they pay your company, that takes their money, and divvies it up amongst you and your teammates as remuneration or pay for your services or labor.


Do you directly or indirectly communicate with your company’s clients?
So now you must be wondering what all this has to do with the term selplaining. In fact, you may be wondering what the heck is selplaining anyway? Read on, I will get there, and you will get it.
Selplaining is the art of selling, training, and explaining why certain things that you do on their behalf, are important to the digital marketing results that you are getting for them. Simply put, selplaining is taking every interaction or encounter with your real “Employer”: whether it be via email, phone call, text message or in person and using that time to remind them what they are paying you for and how little steps can gain them new clients or revenue.
Do your reports educate your clients or drive them crazy?  
At our firm, we provide clients weekly reports that are designed to build trust, to convey that we are working for them and that what we are doing for them is working.  We send them an email that takes about 10 seconds or less to digest and comprehend, all while it confirms and validates our value to them.  Image 1A is the actual image a client receives modified with their data.  Notice that we point out something valuable that happened with the data in their account.  
Blog-Image-1.png
Image 1A
It could be as simple as receiving five new backlinks to authoritative domains. It may be that three of their keywords have moved to page 2, after debuting on page 24. Little things that show progress are the key items.
These progress points teach your client about what is important and what drives the overall traffic via the organics. SEO, as you know, is that mystical magic that clients don’t understand.  But, teaching them SEO components gently using this approach is extremely effective.  
Remember you get to pick the progress points. We have used this report at varying times when a client won’t make a change that we know is needed. Sometimes clients won’t pay for backlink building which holds us back from generating enough quality backlinks. We use the Snippet to key in on the loss of backlinks, or keywords going in the wrong direction. This reinforces why these other items are needed.


Do you report regularly to the client?
The weekly “Snippet” has become a powerful tool that helps to keep our clients informed, which helps us retain them keeping our churn rate under 5%.  At the end of the month, we send them a monthly wrap up. It provides all the pretty graphs and charts and other data that they don’t understand or care to understand - but still, we provide it to them.  
The four email Snippets that we send each month provide them with knowledge, while showing them we are on top of their account and are doing our job. It also provides them with a positive feeling about our work. So, it’s a sales tool, right? Sort of, but that wasn’t why we originated it.  
If the Snippet shows data going in the wrong direction, it validates the need for them to change.  It also relieves pressure on you or your firm if there is not a lot of gain within their data.
We don’t use it for our PPC clients often. But, we easily could if we felt it was needed. Since our clients are B2C, they see our results via form submissions and phone calls. Phone calls (which we record and review) are another vital topic that I have covered in 5 steps to Turning Clicks Into Clients®.
Blog-Image-2.png
Image 2A


Ok, the Snippet thing is good, but in every interaction someone should be selling?
YES, YES, YES!  Let’s say that you work in an agency, and it is your job to make sure that reports are emailed. Take a minute to review the monthly report and highlight something positive that is within the report. Write a short sentence or two on the report’s email that could say something like this:  
“Bill – great report attached! You will be happy to see that you gained 3 new backlinks. This is great news as both Google and Bing pay attention to backlinks and attaches high importance to them which affects your domain’s overall score.”
Let’s say you are a technical person that normally doesn’t interact with the real “Employers,” and now you have to be on a conference call with the client. Ask your account management team something that you can highlight or note that is happening within the account. You could say this to the client:  
“Hey, Bill!  Tamaqua tells me that your account is really moving in the right direction. She said you have 3 keywords showing up on page one of the search engines, that’s great!”
That’s it; you have just sent a sales email, client services email and account overview - all in one email. They may not even open the report, but they at least know that someone is watching and that something good happened.


The wrap!
Ok, do you get it? Selplaining is the act of artfully interacting with a client and providing them with news that is usually good, while teaching and/or training them. The act reaffirms that you or your agency are positively working on their behalf, behind the scenes for them and that reassures them they made a good decision to engage you or your firm. It also innocuously provides you with greater value and worth to them.  


About the author
Mike Bannan is a blogger and marketing professional with over 30 years of building client relationships via sales and marketing. Bannan is a co-owner of the Philadelphia digital marketing agency Results Driven Marketing™. Mr. Bannan is RDM’s managing partner and Chief Vision officer. RDM supports him with a strong team of marketers and professionals and technical wizards.


The agency
Founded in 2013, RDM works primarily with clients that are in the B2C category. Lawyers, franchise owners, and small business owners are the main client types. RDM is a full spectrum Digital Marketing Agency which provides content services, blogging, graphics design, video services, web design and development, PPC, SEO, Local SEO, Reputation Management, and Social Media Management.   Furthering the SEO team created the RD-Metric, a tool that finds the best keyword choices. The company overall has 16 employees, and the team holds over 35 active certifications within the digital marketing arena.

To contact Mike Bannan for help for a 45-minute no charge consultation call, 215-600-3540. Emails can be directed to Mike@Digitalrdm.com or check the agency out on the web at www.digitalrdm.com.


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