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Showing posts from March, 2018

Happy St. Patrick's Day

Happy St. Patrick's Day! Do you have any lucky digital marketing tips worth sharing? We'd love to hear them!

Fun Fact Friday: Google Edition

There are many, many reports that leak to the media regrading Google and its "new updates". Fact of the matter is, most of them are unofficial but still seem to shake those in the industry to the core because then their whole SEO plan of action needs to be changed to fit what Google wants now. Be sure to check your reliable sources (Us) before freaking out!

Google Lens

Are you a user of Google Lens? If so, do you find that it works accurately? Does the suggestion match the image you captured? We all seem to forget this cool tool is right at our finger tips!

Google Has Confirmed a BIG Update

BREAKING NEWS! Google has confirmed the newest algorithm update. This one is beneficial to those pages who did not get recognized in the past. The new update is placing less importance on the pages that have done well previously, and is giving light to the underdogs.

If your page has recently dropped from the position it used to be at, do not be alarmed! Since this new algorithm is geared towards letting pages that used to have lower page rankings the higher spots on the search engine listing, the algorithm is only looking out for the low ranking websites. Do not panic, you are still an SEO star!

Structured Data Specifics

Google is saying that in order to be crawled most accurately and as fast as possible, your schema mark up for structured data should be unique on all pages! No duplicates accepted here because Google will not recognize duplicates in any way, shape or form. Google says it's trash.

Alexa is Getting Creepy

Is anyone else as freaked out as we are that Alexa started randomly laughing and that it sounds weirdly close to a human? Do you think Alexa knows that we are talking and even thinking about her right now.. Do we have a robot anarchy on the horizon?

Go Google Go!

Google continues to amaze us with the technology and tools they keep coming out with! They just introduced a tool that can compare your websites speed with your competitors to see how you stack up with them. This is going to be one of the most used tools for those in marketing!

Here Are Some Creative Social Media Marketing Ideas And Tips!

Here Are Some Creative Social Media Marketing Ideas And Tips!

Social media is an integral part of any digital marketing campaign today. The various social networking platforms like Facebook, Twitter, YouTube, Instagram and so on have turned out to be equally important for businesses just as much as they are entertaining for the individual users.
Now, there are various innovative and creative ways in which these channels can be utilized. With proper social media marketing, you can create a solid fan base, reach out to the communities, effectively deal with the positive and negative feedbacks and more importantly, uphold the brand identity of your business. That being said, the more creative you are, the higher will be your chances of success from the social media platforms.
Keeping that in mind, here is a list of some of the most creative social media marketing ideas for you to consider to use for your brand.
Running a Photo Contest – With certain specialized apps, you can run a contest on…

Youtube For Brand Building

Did you know that Youtube can be used as a big tool to help promote your brand and/or business?! It may be a platform that gets overlooked because people tend to see it solely as a video streaming platform... Which is true. But, the potential it has to offer outside businesses and brands is huge due to the giant amount of traffic that Youtube gets hourly. About one BILLION hours of video are watched every single day. Having your brand promoted on Youtbue could be one of the best business ideas you have had thus far!

Fun Fact Friday

Fun Fact Friday!
Our fun fact of today is how blogs are 63% more likely to influence purchase decisions than magazines.

Does your business have a blog? If it does not, this might be the statistic that convinces you to start one up!

TBT: What Facebook Was Like When It Was First Created

We all know and love Facebook. But, have any of you ever stopped to think how much it has changed since it was first created by Mark Zuckerberg?

We sure have because it is truly amazing the amount and ways it has transformed from 2004 to now.

Facebook started out as a network that was meant for people to share pictures and connect with each other so users can stay up to date with their friends that they may not get to talk to as much because they moved apart from each other, or simply grew apart but still want to keep in touch in easiest way possible.

Since then, Facebook has become the world's largest social media platform and is now used to send people virtual gifts, tag your bestie in memes, apply for jobs from the job postings, and sell your old car on the selling pages that Facebook now offers.

Taking a step back to see exactly how much Facebook has evolved is an amazing representation of how advanced our generations have gotten, as well as how advanced our technology has got…

Web Design Wednesday

One of the most crucial elements that seem to have been forgotten by many web designers these days is the aspect of storytelling. Your website is telling a story about you or your company, and you need to design it that way. It needs to follow some sort of sequence and plan if you really want to reach your users in the most powerful, effective way possible.

A Favorite Infographic of Ours

What are your thoughts on infographics? What are some of the things you would prefer to see/not see when taking a look at one? Here is our favorite infographic of all time by Bloomberg. A simple, fresh, and precise execution of the data it wants to display, all in one graphic!

Email Click Rates Stable in Q3 2017; Open Rates Decline

Email click rates in North America have failed to increase on a year-over-year basis for 18 consecutive quarters, per Epsilon’s latest quarterly review [download page] of client activity. The Q3 2017 report shows the average click-through rate at 3.1%, consistent with the year-earlier period. That in itself could be considered a success: click rates had been trending down for several years, with each passing quarter seemingly registering a drop from the preceding year’s rate. But if – and it’s a big if – click rates are stabilizing, that doesn’t mean marketers are out of the woods yet. Now it looks like open rates are a concern: the average open rate of 31.2% in Q3 2017 was down from 34.1% during the year-earlier period, and marked the third consecutive quarter featuring a year-over-year decrease. That comes after a sustained period of growth in open rates. Clearly these are aggregate trends – and individual results vary – but they’re nonetheless instructive in understanding overall …

Know The Top 6 Benefits of Display Advertising for Your Business

Know the Benefits of Display Advertising for Your Business
It's not uncommon for a website visitor to browse a certain shopping site and click on some shirts, spend some time on the site and leave without buying. When he visits another site or surfs the next time, the same products which he checked out before appears on the websites he is browsing.
This is a form of marketing technique called re-targeting that you can accomplish with display advertising. Display advertising is customized ads, using graphics such as videos, animations, etc., to draw quick attention. Advertisers with the help of cookies find out about the online activities of a user and then use the information to display ads on the websites the users frequent. Display ads are also known as banner ads.
Today, when the attention span of visitors is getting lesser and lesser, new styles and ideas need to be brought into internet marketing. This is where display ads score the highest.
6 ways in which display ads help yo…

The Wonders of the Weekend

How are you enjoying your first weekend of march?! Are you spending time working on your marketing plans or are you taking some time for yourself & enjoying the company of your family & friends? If you are working over the weekend, take a read at some of our older blog posts and give us some feedback. We are always looking for ways to improve the content we push out to our loyal readers.

New Snapchat Design

There has been a lot of talk out there how the new Snapchat design is not user friendly AT ALL. We want to know your thoughts on it and why? Understanding what users like and hate is an important part of any marketing and business plan for any company no matter what products they are selling.

Hello March!

It is finally March! What will be your marketing strategy for this new month?!