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One of Our Best Tips!

This Tuesday we are sharing one of our most valued tips for SEO that many digital marketers are aware of, while many are not. And that is, the use of Moz to check the quality of the pages you want to use as an external link! Moz is a great tool that offers many other tools too!

It is crucial for your links to be of high quality when you use them in the proper way with your anchor text because this small change in using better quality links is going to drive your SEO value up a lot more than if you continue to use poor, low-quality links.

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Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...