Skip to main content

Reddit On The Rise

Reddit is motivated to increase user engagement and availability across mobile and they are planning to achieve this goal by introducing Promoted Posts. This feature lets you pick exactly what audience you are reaching because you now are in control of the logistics.

Comments

All Time Greats

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

You Know What Time It Is

It Is Almost Time To Say

Happy 4th of July

Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...