Personalized Content is Gold

Recent studies have shown that content that is personalized through the use of actual customer profiles can help keep customers coming back and loyal to reading your content. Continuous research needs to be done, but it will be worth it.

Creating customer profiles and tracking their behaviors through data are two of the most effective ways you can start to create your personalized content.

You can gather this data from:

1. Google Analytics
2. Research
3. Lead signup information
4. Personal conversation

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Happy Thanksgiving, Y'all!

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Merry Christmas! And Happy Festivus to the Rest of You!

SEO Guidance, Part 2

This content has been moved to Best of 2008: SEO Guidance on the Webbiquity blog.

Happy New Year!

Happy 2019 Everyone! May all your marketing plans work, and your profits be exceptional! ~Excelsior!~

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Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...