Friday, December 29, 2017

The Top 7 SEO Trends That Will Influence Your Content Marketing

Content Marketing is the strategic marketing process of establishing and distributing consistent content that is useful, enlightening and is entertaining for the potential customers. Content Marketing is important because not only does it help create authority for your brand, but it also sets you up with a community of devoted customers.

Customers rely on search engines for solutions, and the best moment to win new customers is to be present when they search for things in your niche. This is precisely why it is pertinent to keep up with SEO trends. Here is a curation of the latest SEO trends that will influence content marketing in times to come:





1.         Search engines are not text-only anymore: Have you heard of Alexa, which was developed by Amazon? Or Google Home? These are personal assistants that are taking the world by storm. They help answer any of your queries over speakers, just like if you were having a conversation with your buddy. You don’t have to type; your voice is the input.

This easy access to searching has made it more omnipresent than ever. To remain relevant, you must create content that shows up in search results on these different formats and platforms. It is hence important to get into your customers’ minds and deliver what they want. This will help you open the door to rational and creative means of optimization of search.

2.         Turning to user-generated content: User-generated content is the content that your customers create to talk about your business. It cements the “trust” factor, which is one of the driving forces of content marketing. You should encourage your customers to write reviews, share photos and videos to talk about the benefits they are getting out of your product.

When you offer incentives for the customers to write reviews, it will encourage both offline and online word-of-mouth. However, user-generated content is a double-edged sword and will backfire if not employed correctly. Specially if there’s a disgruntled customer there are higher chances of him living a negative feedback than a happy customer leaving a positive feedback.

3.         Think of the deep-rooted benefits of search strategies: When you prioritize organic search, it is common to focus on short-term wins. However, the problem about search is that the biggest profits are not visible forthwith.

Search Engine Optimization is a mixture of a brand-building exercise as well as authority-building. Therefore, it does not help if you think short-term. Short-term strategies are fine to get started. However, you have to focus on long-term strategies to build a solid base for your brand.

4.         Personalize for relatability: A study by IBM Digital Experience concluded that 56% of marketers believe that customized content boosts commitment rates. Another study notes that 80% of marketers believe personalized content is more efficient because it is direct and to the point. There are many studies conducted that conclude the same effect of content marketing. These studies are a huge driving force towards personalizing content.

Personalization helps the customer remember a brand better and hence creates a stronger bond with the brand. Remember, you cannot please them all. However, what you can do is create content that the majority of the audience would like to see.

5.         Being available even when you are not: Chatbots are a helpful solution for when the blog posts and videos aren’t cutting it anymore. They have real-time automated conversations with your customers. They change your image from a brand-focused business to a customer-focused one.

Chatbots use either Rule-based or Natural Language Programming to interact with your customer. When the bot provides your customer with the solution he is looking for, he leaves a happy camper. If the bot fails to satisfy your customer, you can always use the information from that chat to create content around it. It’s a win-win for both of you.

6.         The stage for content marketing is set for future: In the past, we used search engines to guide traffic to our sites. These days though, Google is displaying web page content on search engine result pages (SERP) rather than redirecting to the actual page. The search engines now want lesser and lesser redirects from the SERPs. Therefore, it is of utmost importance that you create content that is truly valuable, educational and interesting. When customers do actually land on your site, they are delivered purposeful information with quality content. This is the criteria based on which the search engines pick up content worth that is worth displaying.

At Results Driven Marketing LLC, we've been guiding our customers and building content marketing strategies to help rank their websites. Essentially turning clicks into clients. If you're looking to increase traffic to your website and also up your conversions, give us a call at 215-393-8700 to find out how we can help.



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Friday, December 22, 2017

Social Media Marketing Tip: Be on these Social Media Channels

What Social Media Channels Should Your Company Be On?

In this ultra-connected era, businesses need social media much as fish need water to survive. According to Pew Research findings, 70 percent people are active on one or the other social media platforms and businesses can’t really afford to lose this big a chunk of potential customers. The implication doesn't mean you need need to start marketing on all the networks blindly. You just need to prioritize the networks where your target audiences are active and where you can get the maximum out of promoting your curated content.

Although there is no formula that you can follow on social networks that can guarantee success, we have identified a few that you just can’t ignore owing to their massive reach and great features:
















Facebook

Facebook features at the top of our list of social media powerhouses. With a user base of nearly 2 billion people, Facebook is a great place to start your Social Media outreach program or improve your brand’s visibility. The Audience Insights tool can be used for getting valuable insights about geography, demography, and purchase behavior (online vs. in-store) of your existing customers as well as potential customers. Then, you can use this knowledge to post content tailored to your market.

You can post all types of content (text, images, videos, events, advertisements) and use Facebook’s paid advertising to promote your page. The optimal posting frequency is once daily and the best time to post is on weekends and 1 PM to 4 PM on weekdays, but it will vary depending on your audience and also your product.

You can also get to market your brand on the numerous well-developed communities of industry peers and customers on Facebook groups.

Our Tip: Curating content is a cost-saving alternative to creating your own posts that require time, effort and money. Tools like Bitly indicate how many clicks were generated when a link was posted so you can identify the most traction-creating links to post on your page.

Twitter

If Facebook is good for mass marketing, Twitter can augment your customer relations. You can start, join and lead conversations revolving around your brand or industry. Get to know what people are saying about your brand through social listening tools (Hootsuite or Mention) and hashtag influencers having a large fan following to make your posts go viral. Twitter allows you to interact directly with customers (especially young people) as well as companies. Retweeting and sharing others posts is incredibly simple. The only downsides are the 140-character word limit and the trolls!

You can post text, polls, images, links, and videos on Twitter. The key to Twitter success is to be original, relevant and brief. To get engagement on Twitter, post multiple times daily from 1 PM to 3 PM on all weekdays.

Our Tip: Tools like Buffer allow you to stock and schedule posts in advance so that posting continues round-the-clock and you can reach audiences in impossible time zones. URL shorteners like Bitly compress links to a lesser character count.

Instagram

This Facebook-owned visual platform is based entirely on images and videos and is exclusively a mobile platform. Its 700 million-odd user base is majorly comprised of millennials (aged 18-34 years) and females. So, if this audience segment is on your radar, Instagram is a good fit for you. For this reason, Instagram is extremely popular among food, art, fashion, travel and DIY fraternities.

To be successful on Instagram, you need to post or curate high-quality images and videos or be able to use its great image and video filtering and editing features. Instagram followers are most active at 2 AM, 8-9AM and 5 PM on Mondays and Thursdays.

Our Tip: Use the integrated sharing functions for Facebook and Instagram to repurpose Instagram posts. Followgram is another great tool to check out popular tags and your stats on top-performing posts. Add relevant hashtags to drive engagement and monitor performance of your posts.

Find Your Best Fit

Social media trends keep changing and you may need to experiment with different platforms to identify those most effective for reaching your target markets. The most important part is to keep evaluating your efforts and modulate your plan accordingly.

In addition to the ones we have identified, there’s Pinterest, Snapchat and more. The social media platform you should be on depends on the type of people you want to engage. If you’d like to get a free consultation from the team at Results Driven Marketing on what social channels to engage for growing your business give us a call at 215-393-8700.



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Friday, December 15, 2017

SEO Basics: How to Pick the Right Keywords


















SEO Basics: How to Pick the Right Keywords

If you are just starting out on creating a website or blog, keyword research is a mighty important factor. And there’s already a ton written about it that can confuse any newbie. If you read too much, it could lead to paralysis by analysis. As things in the world of SEO are changing at a rapid pace, it’s best to learn SEO basics and dive right in. And then learn what works and keep experimenting.

Why is keyword research important?

Unless you are a big brand like eBay or Amazon, 90% or more of the traffic to your website will be generated from search engines. So, you have to keep up with what people are searching for. And that’s exactly where keyword research comes in handy.

For example, if you’re building a site for legal services; one route to making your site popular is creating useful content in your area of expertise. But this brand strategy could be a hit or miss, depending on whether your audience is searching for these specific topics.

A better way to go about it is structuring your website content around what people are searching for. But where do you start?

Keywords Research Tips:

Almost everyone starts with Google Keyword Planner(GKP) the Holy Grail of keyword research. Though you could get a lot out of the tool and probably still can, it’s not as powerful as it used to be back in the day. For privacy concerns and such Google has now stopped giving out exact numbers for average monthly searches etc.

So it’s probably a good place to start if you are new to keyword research but, you’ll need paid tools like SEMRush or Ahrefs to get a good idea about your target keywords.

What to look for?

Depending on your niche or product create a detailed persona of your prospective client. This should include age, gender, interests, and what they want to achieve. This will give you a better idea of what your customers are looking for.

Now, start with Google Keyword Planner (GKP) and plug in keywords that your ideal customer would search for. GKP can give you broad starting keywords. You can then refine it by plugging those keywords into a paid tool and narrow down your search based on high search volume and low keyword competition.

Make a list of these. These would be your core keywords. You can start researching on these and build content around it.


The next step:

In most cases, people aren’t just looking for a single keyword. For example, a lot of people now type in “how can I ….” Or “how do I …” or “best tacos in …” in search engines.

Search is now becoming more conversational, so a mix of short and long tail keywords focused content is imperative for your SEO marketing mix. And this will keep you ready as search engines are now offering voice-based search, which is catching on.

Where do you get ideas from? Head over to Google and type in your keyword + forums/ issues/ boards. You’ll get a ton of ideas about what people are searching for in your niche. Even answer boards like Quora is a good place to search for long tail keywords and questions of which people are looking for an answer.

Intuitive Places to look for keywords:

Like it or not coming up with keywords is an art. No algorithm or program can give you the exact information that will guarantee results. Though most paid tools out there will give you a head start, it takes years of tinkering to get the hang of how to unearth good keywords. If a piece of software could do the job, everyone would have been an SEO expert.

You have to constantly look for places where you could find what your customers are looking for.

Wikipedia is a great source. Most people look up terms when they are looking for information. You can roughly estimate the popularity of terms by looking at the traffic your keywords are getting, assuming they are on Wikipedia.

Reddit is also another place where people discuss on a range of topics. If you have a niche that has a subreddit, you should be subscribed to it and follow the discussions. It could be a possible source of keywords you might not have discovered elsewhere.

These are enough to get you started and keep you ahead of your competitors. Of course, these are no substitute for an SEO expert or a digital marketing agency.

If you're looking to be found by more people or want to discuss your SEO strategy call the SEO experts of Results Driven Marketing at 215-393-8700 to find out how we could help.



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Friday, December 08, 2017

The Importance Content Marketing Has When Increasing SEO Value

The Importance Content Marketing Has When Increasing SEO Value


What is your primary goal while marketing a business? Getting as many people as possible to view your website, right? After all your website will give them more information about your company, your products, or the services you offer.


Your website should show up in search results when prospective customers are looking for the information in your area of expertise. This is where search engine optimization (SEO) comes in. You want your website to be ranked high in search engine rankings when someone types in keywords or phrases relevant to the content on your website.


Content marketing can be a very effective tool for improving your SEO value. It’s all about creating content that can be used to build awareness for your brand in subtle and not so direct ways. Blogs, articles, and guides are all forms of written content that can be shared.


To understand how content marketing can help with SEO, let us consider an example. Suppose you have a business selling healthy snacks like granola bars, mixed nut bags, and whole grain chips. To improve the SEO rankings of your website you could add a blog section wherein you regularly post blogs on interesting topics relevant to your products.





You could post blogs about the benefits of eating healthy snacks or the harmful effects of eating unhealthy food items. You could write about individual ingredients like oats, quinoa or nuts, and their benefits. Inserting links to your products in appropriate places in your blog is also a great option.


Including more content on your website means there are more chances of including the important keywords relevant to your products as well. These keywords will direct customers to your site when they search for them online. Going back to our example, the idea is to feature in search results when someone is looking for healthy snacking options.


Be careful not to flood your article with keywords though. The content you put up needs to be substantial, unique and useful. It should offer some new information to the reader.


By cramming an article with keywords, you are compromising on the quality of the content. This way you risk losing the interest and attention of the reader who might end up closing your link without spending much time on it.


This, in turn, will contribute to more bounces on your website which means readers open and close your link too quickly without staying on the page or website. A higher bounce rate will negatively impact your SEO rankings as well.


So, be smart while using keywords and put them in the right places. Keywords should seem like they are a part of the content and should not be jarring, unnecessary words stuck in anywhere for the sake of it.


If a reader is hooked, he or she is likely to spend more time on your website and click on other links as well. More time spent on a website translates into a boost in its search engine rankings. This, of course, is a good thing and one of the outcomes we are seeking as a part of our digital marketing strategy.


The quality of the content you post on your website is also important. Good content is more likely to be shared on social networks and also get more backlinks, resulting in increased website traffic.


Remember, though, that the content should be novel, informative and interesting to read. Badly written, irrelevant content spammed with keywords is an immediate turn-off for readers and does nothing for the SEO value of the host website.


While focussing on the quality of the content, you shouldn’t ignore the quantity aspect. Make sure that you post relevant content on a regular basis. An active website is likely to do better on search engine rankings compared to a website that posts content once in a blue moon.


Chalking out a digital marketing strategy for your brand can be a complex task, and it is easy to make mistakes and watch your search rankings plummet. Fortunately,  a good SEO agency who specialize in helping your website rank and can guide you in ways to use content marketing to your advantage.



At Results Driven Marketing, we implement SEO strategies to ensure that your content marketing strategies are “Turning Clicks Into Clients”, and getting your site the ranking it deserves! To make sure your website is consistently ranking on the search engines and not left out give us a call at 215-393-8700.


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Friday, December 01, 2017

Results Driven Marketing RD-Metric Keyword Comparison Tool

BETA Testing of the "RD-Metric" For Keyword Comparison Is Closing

The phenomenal Pay per click advertising and SEO Keyword Analysis Tool has been in Beta since April 29, 2017 and the BETA Testing is closing soon. Test your own results

The scientists at Results Driven Marketing, LLC have been using the newest and best keyword comparison tool internally, looking to cure what is termed “KWRB”.  KWRB is officially known as the KeyWord Research Blues – aptly named to diagnose and treat the fear and paralyzation of choosing incorrect keywords.  


The RDM Scientists have been using the enhanced capabilities of the RD-Metric to splice long tail keywords, dissect them, and provide analyzation and grading of them one by one.  The new testing tool has been in use internally now for a few years.  Revisions, tweaks, and upgrades have been ongoing.  Fortunately for digital advertisers and marketers, you still have time to test it yourself.  Nationally renowned PPC experts, SEOs, and Bloggers have tested and made diagnoses using the tool, and now you should too.  The final test results will be reported including case studies and controlled data studies which are planned to have data supported by users.


The Results Driven Metric (RD-Metric) is designed to efficiently reduce keyword research times, allow a user to generate not only better-quality keywords, but individually score each keyword using tradecraft secret metric and algorithm.  It acts as a thermometer gauging the keyword temperatures.







The result for the user is better keywords that work faster and more efficiently. The result for the advertiser is lower cost keywords that bring in more clicks.  The result for the campaigns designer is that their work allows the Advertiser to benefit from Turning Clicks Into Clients® more efficiently.  The RD-Metric is the cure for choosing unhealthy or poorly performing keywords that are outrageously expensive, and that won’t help the advertiser gain business.  


Dr. Digital™, aka Stephen J. Myers, one of the foremost SEO practitioners' in the USA, specializes in working with advancing the use of Structured Data (SD) and correcting SD anomalies that live on the internet which reside in websites and poorly designed SD plug-ins.  He was instrumental in developing the RDM, a cure for improperly researched keywords.
   
According to DR. Digital, "Like other advanced metrics in the world of Search Engine Optimization and Paid Search, the Results Driven Metric is not a hard number. You want to keep in mind that it works best when comparing it directly to keywords in your overall theme. However, as we test this statistic further we've noticed that 100.00 is the turning point."  Myers went on to say that, "keywords with an RDM above 100.00 tend to be the ones worth considering as more effective alternatives to the one you started with, as the higher it goes past an RDM of 100, the more effective it is  Don’t worry about 98.6 only 100 or above is where you should focus."


“I personally speak with each Beta Tester, and I know the RD-Metric is enhancing the quality of life for PPC marketers, SEO’s and advertisers in general.”


“In my capacity as Doctor Digital®, I use various instruments and tools, searching for the end of KWRB.  Two of my favorite algorithmic diagnostic devices are AHREFs and MOZ.  After adding the RD-Metric to my black bag, I am confident that I can end the dreaded fear and paralysis that can be endured by marketers.”   

Want to talk about the RD-Metric, Structured Data, or any aspect of digital marketing?  Call Dr. Digital, Steve Myers, at 215-393-8700 or contact him at info@digitalrdm.com.    


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