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Showing posts from June, 2006

Awards Are Nice, but Relationships Rule

At the risk of having a Sally Field moment, I want to say "thank you" to everyone who voted for this blog in the recent Marketing Sherpa Reader's Choice blog and podcasting awards. It's quite and honor.

Winning an Honorable Mention (despite being up against Seth Godin) is the second-best thing that's happened as a result of lanching this blog. The best thing has been the opportunity to meet, or to get to know better, a lot of fascinating marketing people, directly or indirectly through this blog. Although traffic here hasn't been huge (at least not until the last week or so), I've been amazed and gratified by the caliber of my readers.

I've used this blog to introduce you to some of those people, such as Albert Maruggi, PR guru and head of marketing agency Provident Partners, who writes one of the best podcasting blogs on the planet. And there's Kelly Allan, operations and marketing consulting expert at Kelly Allan Associates; Yvonne DiVita, author,…

Want to generate business? Write a book. (Part 2)

Mike Schultz, a principal at the Wellesley Hills Group, and his team of professional services marketing experts at have released a follow-up report to The Business Impact of Writing a Book, published earlier this year. Their new report, The Ultimate Guide to Publishing and Marketing a Business Book, lives up its name.

The new report not only revisits the research findings presented in their earlier report -- how writing a successful business book positively impacts both business volume and fees -- but provides step-by-step instructions on how to publish and market your book.

Topics covered include:

- How to research and approach literary agents
- How to write a proposal and pitch your book
- Tips to make the writing process easier
- How to market your book (through PR, book tours, speaking opportunities, and the Internet)
- Interviews with a number of publishing professionals

At $180, the report is a bargain if you are serious about writing a business book to promote yourself an…

Time to Vote for Your Favorite Blogs with Marketing Sherpa

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. Of the more than 1,000 blogs nominated, the WebMarketCentral blog was among the hundred or so across 11 different categories that made it onto the ballot. I'm not sure whether to be honored by this inclusion, or disturbed that Marketing Sherpa's standards have declined so low. :-)


An Apology from MarketingSherpa: Many of you who've been trying to cast your Vote for Best Blog & Podcast have been bounced off our server. Here's a new link for folks who could not get in:

We're *extending* the deadline to Monday, June 26th, at midnight ET because so many of you could not get in when you wanted to.


So go vote for your favorite blogs and podcasts! You know what my favorites are. (Just for reference purposes, the WebMarketCentral blog is list…

Generating Relevant Links

Ralph Wilson at Web Marketing Today recently released his updated Web Marketing Checklist: 32 Ways to Promote Your Website. It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics.

One idea I grabbed from there was improving search engine positioning by exchanging links through the SiteSell Value Exchange. This is a free service that allows you to contact the Webmasters at other sites with content similar to yours and exchange links. It avoids the problems of automated linking solutions that don't generated links from relevant sites and (mostly) avoids spam by providing your site information only to those with related content. Granted, some of the sites included there are somewhat spammy themselves, but you have ultimate control over which links to accept and which to reject.

Another service to consider is MegaWeb Promotion (the site is more prof…

WMC Interviews: Kirsten Chapman

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals. The result, as Kirsten (front row, checked coat) points out, is that KCA clients pay for talent — not overhead.

WebMarketCentral (WMC): How, when and why did KC Associates get started?
Kirsten Chapman (KC): KCA got started by accident. Back in the late ‘80s, there were 3-4 of us making a decent living doing contract work and one day the team said “We have a business here and we should really treat it like one.” So, in 1993, we collectively developed a plan to focus exclusively on IT companies (since all of us had good experience in that industry) and now, nearly 15 years later, we have a SWAT team of very talented, super-experienced people who can deliver on nearly an…'s "No Software" Mantra: More Effective Than They Know

From its beginnings, has emphasized its online delivery model with its "No Software" positioning, even snagging 1-800-NO SOFTWARE as its toll-free line. While the application service provider (ASP) or software-as-a-service (SaaS) model in general has never lived up to its initial hype, among consumers or business users, has enjoyed impressive success with it.

While the company's success with sales and marketing users is hardly news at this point, I was surprised in doing some research recently at how successful the No Software campaign has been among another group: enterprise software developers. has apparently succeeded at making "software" a nasty word for many of these firms, almost like a racial slur or a misogynistic anachronism not to be uttered in polite company.

For example, Synopsys, a developer of electronic design automation software, doesn't produce software at all according to either its home page or p…