This content has been moved to How Trade Magazines Can Take Advantage of Content Marketing on the Webbiquity blog. ***** technorati tags: content marketing trade publications Gordon Plutsky trade media Ted Bahr conversation aggregation Twitter YouTube LinkedIn groups thought leadership content SEO industry trade magazines del.icio.us tags: content marketing trade publications Gordon Plutsky trade media Ted Bahr conversation aggregation Twitter YouTube LinkedIn groups thought leadership content SEO industry trade magazines icerocket tags: content marketing trade publications Gordon Plutsky trade media Ted Bahr conversation aggregation Twitter YouTube LinkedIn groups thought leadership content SEO industry trade magazines Contact Tom Pick: tomATwebmarketcentralDOTcom

This content has been moved to Will Content Marketing Kill Trade Magazines? on the Webbiquity blog. ***** technorati tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership content trade publications niche audiences blogs article publication sites online ad blockers industry analysts microsites Ezine Articles Hub Pages Google Knol H1N1 pandemic planning B2B Marketing Zone del.icio.us tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Complex Sale David Meerman Scott Mike Stelzner thought leadership content trade publications niche audiences blogs article publication sites online ad blockers industry analysts microsites Ezine Articles Hub Pages Google Knol H1N1 pandemic planning B2B Marketing Zone icerocket tags: content marketing Joe Pulizzi Junta42 Ardath Albee eMarketing Strategies for the Comple...

On November 7, TechTarget announced that it had acquired KnowledgeStorm for $58 million. The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. This is a clear win for TechTarget, and a loss for at least some KnowledgeStorm employees (a number of very talented people have already left the company, voluntarily or otherwise). It may also be a win for smaller players in the white paper and thought-leadership content syndication space, including  NetLine and  Insight24 (which syndicates webcasts, video and podcasts). Even TechTarget (reluctantly) concedes that there will likely be current KnowledgeStorm content partners seeking new syndication sources. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network. Around the blogosphere, Barry Graubart at Content Matters argu...

MediaPost reported this morning that Ziff Davis has announced plans to sell off the magazine titles in its Enterprise Group to a private equity firm. The sale includes print titles eWeek, CIO and Baseline magazine , as well as web properties eweek.com , webbuyersguide.com , cioinsight.com , baselinemag.com , and  channelinsider.com . I've addressed this phenomenon previously here in bemoaning the demise of CMO magazine. Magazine brands have value. Content has value (though possibly less on the web than in print). Printing has diminishing value, particularly in the technology publication space. MediaPost noted that Z-D has " cut costs and reformulated itself as a Web-focused publisher" over the past few years. But if the value of magazines is in their brand, and Z-D is selling off the titles, the question is—Z-D is going to be a web-focused publisher of what exactly? ***** Terms: print publications dying, print magazines declining, publishing, Ziff Davis, MediaPost...

The fact it has been one year since one of my favorite print pubs, the award-winning CMO Magazin e, ceased publishing got me reflecting on the state of print magazines. Printed publications will eventually go the way of printed checks (which are being replaced by check cards, which are in the early stage of being replaced by the human thumb, which will eventually be replaced by Humans 2.0) and CDs (downloads). What killed CMO? Although Blackfriars blamed a slowdown in marketing spending generally, Joseph Jaffe and Web Ink Now seem closer to the truth: the publication failed to capitalize on its brand franchise. To survive, publishers will have to stop thinking in terms of format (print magazines) and focus instead on providing compelling content that attracts a quality audience, and is delivered in a variety of formats (print, website, blog, podcast , video, and whatever comes next). The printed page won't continue to attract advertisers indefinitely, but delivery of a target...