Wednesday, November 22, 2017

6 New Trends to Consider if You Want to Improve Your SEO Strategy

SEO has been instrumental in the growth of many nascent startups. Even though it is one of the most underrated strategies for digital marketing, the importance of SEO has been stressed one too many times for the healthy growth of a website.

There are new SEO trends that seem to be unearthed every so often which cause a stir among the marketers. These trends are important for agencies to be up to date with to make sure clients can benefit. Let us find out what new trends you should consider for your SEO strategy.

1. Keywords are important, but they are not everything: The most important step in building your SEO strategy is defining the keywords that best describe your business. While the yesteryears have been all about keywords and alt tags, the future is gearing towards intent of keywords rather than keywords themselves.

Rather than slipping keywords randomly, a shift in the strategy is required to think of content as a storytelling process. Long tail keywords are the easiest to rank for. Therefore this shift should not be difficult at all. Ultimately, users will find the information they are looking for and intent of the content will drive value.

2.  It is all about Artificial Intelligence: While constant improvements are being made on Siri and Cortana, the last year saw the rise of Alexa, an intelligent personal assistant developed by Amazon. Google Home is also catching up to them in terms of popularity.

We are at an important juncture where we have to question ourselves on how SEO is reacting to these new intelligent technologies and helping brands sustain their stable growth. SEO strategies have drifted towards favoring these new technologies. High-resolution images with precise descriptions and titles are important for better rankings. Using content with bullet-point descriptions and that aid easy readability also impact ranking.

3.  Invest in responsive web design: This is something you’ve read and heard multiple times, yet often ignored. A study that was done last year revealed that between 51% and 60% of searches on Google were done on a mobile device. This is a trend that has been growing at a steady pace for the last 4 years.

Hence, a responsive web design is essential for improving a website’s mobile interface. A website that is not optimized for mobile browsing will leave users frustrated when navigating through menus and in the process, will end up losing valuable customers.

4.     Acknowledge rich snippets: Snippets are highlighted results that Google shows the user for their search query. Rich snippets are extra pieces of information that the search engine is able to identify that enhances the user’s understanding of the value of the search query. Since 2009, Google has been devoting time and effort towards this feature to make for a more powerful search experience.

This finds application in product reviews, books and other day to day search keywords. However, there is still plenty to discover with regards to rich snippets as developers are always on the lookout for solutions that ensure the maximum exposure of the site itself.

5.     Faster website loading speed: What is more annoying than a site that is not optimized for mobile browsing? It is a site that does not load fast enough. If users are made to wait for over a minute for a site to load, rest assured that they will not be coming back to your site again.

Given how easy accessing information is these days, users will seek a site that is far more reliable and performing. Filling up your website with unwanted toolbars and high-resolution images will slow its performance.

Instead, consider investing time and money in site optimization. Search engines favor sites with faster load times and rich content.

6.     Consider using HTTPS: Google rewards websites with HTTPS encryption via SSL certificates. HTTPS provides improved security and privacy for web communications. It keeps information about you and the user’s private information safe and secure.

Making the switch to HTTPS has advantages like improved rankings, increased page visibility, secure referral data, and great user experience. HTTPS also matters when you have a payment page on your website.
Search engine algorithms are evolving every day. Therefore, it is important for businesses to stay abreast of latest SEO trends for increased search engine visibility.

At Results Driven Marketing, we implement SEO strategies to ensure that your digital marketing campaigns are “Turning Clicks Into Clients”, and getting your site the ranking it deserves! To make sure your website is consistently ranking on the search engines and not left out give us a call at 215-393-8700.

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Monday, November 20, 2017

7 Effective Ways To Catch Grab Attention Through Content Marketing

The loudest seller gets the customer. NOT anymore!

Gone are the days of aggressive marketing, grand claims, and shallow tactics. In today’s market, the loyalty of the customer is not static, the attention span is limited, and options are numerous. Thus, to attain visibility in the market, the big banners making grandiose claims are of limited help.

New age marketers need to evolve with the taste and mannerism of the millennial generation; the generation that spends hours on social media platforms, that seeks answers on Google and Quora, and those who work on multiple window screens at the same time.

 In its recent iOS update, Apple brought drag-and-drop functionality that enables users to multitask using multi-finger gestures. Users can simply drag items between on-screen apps, use multitasking view to move to different apps, etc. With such a feature update, Apple is clearly trying to catch the attention of the multitasking users.

Just as product and services are revolutionizing to cater to the multitasking age, so are the methods to advertise those. The new age marketers are looking beyond the conventional concept of paid advertising, trying to optimize on content marketing.

Content marketing refers to the digital marketing or internet marketing that aims to develop an interest in the products and services of a brand through creation and sharing of content like blogs, videos, pictures, and posts that potential customers may find intriguing and informative.

Content marketing for multitasking age

Below are the 7 points you must know about content marketing

1)         Zero cost investment– Unlike paid advertising, content marketing doesn’t incur any monetary burden on a brand. Any business can work towards creating value for its target group through quality content, gaining the trust and building relationship with its customer base. Later, the good word can help the brand increase its market share.

2)         Content creation ideas – To interest your target group with the right content, you must know what your potential customers are looking for. Thus to choose the right topics to create content, you can take help of features like Google’s Autocomplete which complete your sentences, showing you some commonly searched items in the search suggestion box.

3)         Responsiveness – Maintaining an active online presence can drive traffic to your website from multiple channels. For example, you can answer your business related queries on the Facebook page, Quora and yahoo answers. Quality of your answer may produce interest in your website to explore more, getting more impressions on your web pages.

4)         Relevant content – While paid advertisements like banner ads can drive visitors to your website, the relevance of the content decides whether the users get hooked on your website and explore further or they simply drop out. Thus, the content you serve must be in line with the expectations and requirements of the users.

5)         Use different channels – With so many screens, channels, and gadgets, the multitasking age is easily distracted and thus, you need to make sure that you are present across different social media channels like Facebook, Twitter, and Instagram. The omnipresence of the brand ensures that the potential customers don’t miss out any information, and your brand is present on every platform your potential customers are.

6)         Use different mediums – It’s important for a brand to understand that not all potential customers can be attracted via one medium of content. Some people like to absorb information through blogs; others may prefer to watch a video on YouTube or listen to a podcast. Thus, the best brand strategy for a brand is to share its content into different formats such as text, audio, video, graphics, etc. It also helps in mixing things up as no one likes to consume the same format all the time.

7)         SEO marketing- When people search for some information, they usually click on the top links on the result page of a search engine. Thus, the higher a website ranking in the result lists, the greater is its likelihood to be visited. SEO (search engine optimization) is a technique that drives traffic to a website by improving its ranking.

In short, the best brand strategy for any business today is not to rely on expensive advertisements but to grow organically, focusing on the long-term value creation for the brand.

The multitasking generation has a relatively short attention span, and capturing it is challenging.

The digital marketing world is ever changing. At Results Driven Marketing, we implement marketing strategies to ensure that your digital marketing campaigns are “Turning Clicks Into Clients”, and catching the eyes of those in the multitasking generation. To learn more about how we can assist with your marketing efforts or to learn about our other services, contact us today at (215)-393-8700.

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Wednesday, November 15, 2017

The 4 Pillars of Performance for Digital Marketing Campaigns

Marketing campaigns are not the same as they used to be over a decade ago. Capturing the attention of the audience in 2017 is different because the consumers hold a remarkable control over the subject they see in the media. Internet streaming services and media recording ensure that the consumers do not have to sit through advertisement commercials, which makes more companies try out new modes of marketing.

Think back about the last digital marketing campaign that blew your mind. The very fact that you remembered this campaign is saying something, because of how many advertisement campaigns come out in a day. While one will not be able to pinpoint at the exact reason for the success of the campaign in most cases, one of the reasons for the success is almost always because they structured their campaign around the four pillars of digital marketing. Incorporating these pillars into planning your campaign will improve your success rate.

1. Audience: Always know who your audience is! If you do not know your target market, you are going to struggle through the campaign. Ideally, your campaign should be involved in drawing the audience from a cross-section of channels. However, this is always a hit or miss. Focusing on a particular group of audience is like hitting the bullseye. Involve your sales and marketing team to build an exhaustive profile of the target audience replete with their background, jobs, and goals so that you can design a successful campaign.
Once you know who your audience is, you have to get them to see the message. Viewability is a pivotal measure of success for a campaign, therefore, it is also essential to know if the targeted audience is actually viewing the message.

2. Contextual relatability: Context is extremely important for any campaign. Consumers react to advertisements differently based on the context. For instance, a young technocrat who's known as a nerd at his work could be a rock musician who is on the lookout for a guitar challenge during his time away from work. When you are delivering your brands message, you will need to understand when your target audience is in his “nerd mode” and when is he in the “rockstar mode”. A campaign that could become a hit with him on a Saturday night, might not at other times. So, timing is another important key ingredient in your digital marketing campaign.

3. Creative pursuits: Creativity is the cornerstone of any successful marketing campaign.  While focusing hugely on other components, it is imperative that we do not forget the art that goes into marketing. A creative advertisement when done right is sure to stir the emotions of the viewer, and this helps in converting them into a consumer. An ad on TV reaches only a limited audience. However, a creative ad on digital media will definitely garner a greater number of views and shares, as more people are on social platforms than viewers who watch TV. If you were building a campaign for an ice cream brand, there is only so much someone would want to read about why ice cream is the best dessert. If you showed them with a video of little children enjoying the first taste of ice cream, it would bring back memories of childhood in them. The message should be in line with your digital strategy.

An advertisement is creativity with strategy, without strategy it's just art. Your campaign needs to find a delicate balance between the two.

4. Accountability: A great marketing campaign will not matter if you do not measure how it is performing. If you are planning to figure out the effectiveness or results based on the campaign objectives, accountability becomes crucial. Whether it is changing the perception about the brand, increasing sales, or building an awareness campaign for a new launch, you will have to clearly define your KPI (key performance indicators) and track them. KPIs could be anything from page views, to audience engagement.

Most marketers fail to measure KPIs. And most digital marketing campaigns fail due to the absence of campaign goals and KPIs, which are critical to measuring success. The data that is gain from measuring should be tweaked if the desired results are not met. Insights from this data can help strengthen the other three pillars of a digital marketing campaign.
The four pillars of performance for digital marketing campaign create a tenable loop. Learnings from one campaign help in the upcoming ones. These four pillars continue to be a guiding factor for marketers in boosting their brand's success.

Investing in a consultant to help you incorporate these 4 pillars into your digital marketing campaign could prove to be very beneficial. The team at Results Driven Marketing is qualified to provide such consulting for your business.

The digital marketing world is ever changing. At Results Driven Marketing, we implement marketing strategies to ensure that your digital marketing campaigns are “Turning Clicks Into Clients” as a result of proper strategy techniques. To learn more about how we can assist with your marketing efforts or to learn about our other services, contact us today at (215)-393-8700.

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Friday, November 10, 2017

The Most Commonly Made Web Design Mistakes That Hurt SEO

Common Web Design Mistakes That Hurt SEO
If you are a business owner or have your own site, you would want your website to impress. When you express your ideas that would be brought to life by the web designer, he or she wouldn’t want any creative boundaries. That’s fair given that you’d want your website to linger on the minds of people who visit your site, which you hope in turn will increase sales/bottom-line.

The primary motive behind using web design is to give the visitors a great user experience, increase website traffic and revenues, which would mean showing up on the search pages of Google. To rank higher on search engines, your website will need to be SEO friendly too.

And to get the desired results web design and SEO will need to work in harmony. Can art and technology work together to get you what you want, or is it just a pipe dream?

If you give your web designer a free hand without keeping tabs on the SEO technicalities, it can spell disaster. Your website might look great, but it might turn out slow and finding things on your site might be a challenge.

This will adversely affect your SEO and SERP. So, no matter how great your website looks, you’ll not be able to generate any traffic.

The issue becomes all the more difficult if you aren’t familiar with SEO and web design. To help you we have put together a list of X common web design mistakes that you should avoid, or they could hurt your SEO.

Do’s and Don’ts for Images: For your website to look beautiful, you need images. But more often than not for the sake of more than required quality designers forget to keep a balance between size and clarity. Increased image size adds to the size of the page and ends up increasing your page loading time.

Imagine while planning your vacation you search for your dream location and you click on a website to look at the images. The page starts loading, and it takes more than 15 seconds to load the images half-way. Are you going to wait or are you going to look for another website?

If you don’t have your website images optimized, your site could suffer the same fate.

Image Optimization Tips:

  • Include information in Alt Tags: You’ve probably read it before. But what does it mean? There’s no doubt search engines are increasingly becoming smarter. But, judging whether an image is beautiful, or determining the context will still take search engines some more time to figure out. Till then you’ll need to let search engine bots know what your image is about, that’s where Alt Tag’s come into play. Be descriptive in the alt tags of your website images. In addition, you should also pay attention to your title and heading tags, links, anchor text and also host all your images.

  • No Contact Information in Images:  You might be hurting your own chances of being found by embedding business addresses, phone numbers, and location in images. As the search engine can’t read info off of images, you’re the one who’ll be losing out as the search bots won’t be able to pick up the vital info.

Pop-up’s are going down in 2017 and beyond: Google has already issued warnings to websites that have pop-ups. If you stop and think for a minute, don’t you get frustrated if there are pop-ups all over the page when you visit a website for information?

It’s a major hindrance to good UX, and Google is going to come down hard in the years to come if people don’t get rid of pop-up’s on their websites.

If you have Windows 7 or Windows 8, here is a link to a webiste that will explain step by step, how to get rid of your pop up problem.

Mobile Isn’t Secondary:  The number of users browsing on mobile devices is soon going to be more than the ones using PCs. So how your website looks on a mobile device can’t be an afterthought anymore. Google decided to penalize websites without a mobile-friendly site with an algorithm update in 2015. If you haven’t already done it you can do in 3 ways. Create a responsive site, dynamic serving or separate URLs.

You can test if your website is mobile friendly with Google’s webmaster tools and plenty of other free tools available online. If you aren’t too comfortable with web design you can do it yourself with various responsive themes available for CMS based solutions.

Results Driven Marketing are the experts in “Turning Clicks Into Clients”! If you’re looking to get found by more people who are looking for your services give us a call at 215-393-8700. Our expertise in digital marketing and web design services can help you get the results you want.

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