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Showing posts from November, 2018

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

What's a Session in Google Analytics?

With Attorney General Jeff Sessions leaving his job upon the president's request, we thought it would be a good time to delve into what exactly a session is according to Google Analytics.



No seriously, why's Google Analytics have to be all special with their jargon? Visitors visit a site and view a page? But we have users, page views, sessions, all this stuff that makes Google feel extra special about themselves.

Luckily Tom Capper dropped the knowledge on us in Moz's Whiteboard Friday!

Says Tom: "Google Analytics data is used to support tons of important work, ranging from our everyday marketing reporting all the way to investment decisions. To that end, it's integral that we're aware of just how that data works."

His explanation is super thorough! We highly recommend watching the video. It'll blow your mind!



Science Fiction Becomes Reality: Mind Controlled Television

I have no words for this, that's how insane and cool it is. People are designing a television that is controlled by your brain!



No joke! Just read the article here at HubSpot's marketing blog!

Neil Patel has a 34 point plan for marketing!

Like that time Martin Luther nailed his grievances to the church door, Internet Marketing Personality Neil Patel has published his own list: The 34 Marketing Principles I Live By!



While almost as long as Sam Hinkie's Resignation Letter to the Sixers organization, Neil's thoughts on trusting the process are a little less esoteric.

The tips include things such as:

The numbers never lie
Marketing tends to get more expensive over time
Don't take shortcuts
Go against conventional marketing wisdom
Don't hire people you need to train if you want to grow fast

For more details on Neil's 18 years of marketing wisdom, read the full article here!

Google Search Console and Domain Properties? What what?

According to Search Engine Land, Google Search Console is experimenting with domain properties.

What's that mean?

As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking how properties should be organized.


To learn more, read their enlightening article.


What is Sparktoro?

Have you heard about Sparktoro? Rand Fishkin's new business venture? If not, you should check it out.

Here's what their site describes them as:



SparkToro™ is in the early stages of building data and a software product to help marketers, public relations professionals, and entrepreneurial teams learn more about the audiences they want to reach.

My personal experience:

I've used their SparkScore tool and their Fake Followers Audit. And find both of those tools to be amazing ideas. On the strength of those two ideas alone I'm pulling for this company's success and hope they realize their full vision. One of the major problems with social media, especially Twitter, is the noise that bots and trolls create. Cutting through the BS and finding the real value of what you see on Twitter? I can't even begin to calculate how useful that is!

Google Offers Help to Stop Bots

For the longest time it seemed like the internet was all "more bots, more bots, more bots" and now it's walking that back and instead it is saying "OK! Stop bots!"

Google has heard the clarion call of webmasters everywhere and wants to give out a 50 DKP minus to stop bots!

Reading their latest Webmaster Central Blog on reCAPTCHA, it's all about stopping bots with what they call a "frictionless user experience."

Whatever that means? Amirite?

They offer up some cool bar charts to prove their point though:






Does SEO Actually Work?

I wrote this for my new Doctor Digital column over at Results Driven Marketing's Blog. But I wanted to share it here too.

It's the most basic question of all: Does SEO Actually Work?

Yes it does! But not like you think it does.

This graphic should explain it pretty well: