Skip to main content

The Reason As T WHy Ziff Davis Sells Off Magazines

MediaPost reported this morning that Ziff Davis has announced plans to sell off the magazine titles in its Enterprise Group to a private equity firm. The sale includes print titles eWeek, CIO and Baseline magazine, as well as web properties eweek.com, webbuyersguide.com, cioinsight.com, baselinemag.com, and channelinsider.com.

I've addressed this phenomenon previously here in bemoaning the demise of CMO magazine. Magazine brands have value. Content has value (though possibly less on the web than in print). Printing has diminishing value, particularly in the technology publication space.

MediaPost noted that Z-D has "cut costs and reformulated itself as a Web-focused publisher" over the past few years. But if the value of magazines is in their brand, and Z-D is selling off the titles, the question is—Z-D is going to be a web-focused publisher of what exactly?

*****

Terms: print publications dying, print magazines declining, publishing, Ziff Davis, MediaPost, Enterprise Group

The online marketing business portal: WebMarketCentral.com

Contact Mike Bannan: mike@digitalrdm.com

Comments

syferium said…
I saw your website and all the blgs are very good, so you have the opportunity to sell space ads on you blogs...


i receive 72$ every month doing nothing, there is just 4 links at my website)))And you're website is much more better then mine.
Payments via PAYPAL and CHECK!!

http://www.text-link-ads.com/?ref=29747

No matter what language your website or blog has. No matter how many visitors a day visit your website, it's only depends on the PR!
PR MUST BE AT LEAST 2!!!!

IF SO YOU CAN EARN MONEY!!! LOT OF MONEY!!

try them...


After you'll sign up here write to me... and i'll tell you how to optimize it for well... and give you several good tips...

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!