Tuesday, June 19, 2007

Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

After two months of testing across half a dozen B2B websites and blogs, here is the first of three posts on the performance of individual Web 2.0 social bookmarking sites. In my test, the sites below were the least productive at driving traffic directly—though they were nonetheless helpful for SEO efforts. It should also be noted that there were wide variations in the traffic driven per site (e.g. the Web 2.0 sites that performed well for one or two sites didn't perform uniformly well across the group), so your mileage may vary.

Still, a great place to promote press releases.

One of the original bookmarking sites; they were Web 2.0 before it was called that.

Cool, though a bit slow at times.

Slick, easy interface.

Blue Dot
One of the easiest browser plugins.

Unnecessarily difficult to use.

Works well, but nothing really sets it apart.

One of the most flexible social networking sites.

Among the quickest and easiest to use bookmarking sites.

Similar to Backflip, but saves the original page.

Pre-filling of description and tag fields is impressively accurate.

Some nice features, but 16-character limit on tags is annoying.

Another site that's easy to use, but lacks any unique features.

Social Bookmarking
Functional but unimaginative, in name and design.

Fast and easy to use, and works with virtually any browser.

Surprisingly ineffective at driving B2B traffic despite its huge popularity.

This site hasn't really taken off, despite some nice features. And the site copyright still says 2005 (ouch!).

Ditto the comment above for SyncOne, except that the site copyright says 2006 (still ouch).

Previous articles in this series:
Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings
Web 2.0 Social Tagging Sites, Part 2: The Worst
Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites
Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building


The site for Internet marketing and advertising resources: WebMarketCentral.com

The only Minnesota-based B2B marketing & PR agency focused exclusively on lead generation and go-to-market strategy for technology companies: KC Associates

Contact Tom Pick: tomATwebmarketcentral.com


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