Thursday, May 10, 2007

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches.

StyleFeeder
A place to share links to style and fashion-related sites and pages: great buys, cool items and shopping sites. Interesting to the right demographic, but not applicable for general business use.

indiamarks
I didn't evaluate this site as a general-purpose social tagging tool for two reasons. 1) The site states that " indiamarks is a social bookmarking service for the global Indian community," which is attractive to members of that community as well perhaps as businesses that market to it, but not relevant for more general use, and 2) the top links displayed on the day I checked it out contained tags like "topless," "voyeur," "steriods," "dating" and a few I can't print here; presumably not tags that many marketers would like their brands associated with.

Tailrank
A useful tool for tracking and searching blogs, but not really a social tagging site.

BeeTooBee
Social tagging site for peer-submitted marketing knowledge. Add URLs with title, keywords and description, vote on the best submissions, and subscribe to the RSS feed or get the most popular links sent to your email account.

Wink
The self-proclaimed "people search engine," Wink is more useful for promoting yourself than your company. Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." Sort of a scaled-down, free version of LinkedIn.

Segnalo
Looks interesting, nice design -- but the site is completely in Italian.

Slashdot
One of the longest-running and most established social tagging sites, Slashdot is exclusively for technical / IT-related news, links and discussion.

Dzone
A place to post links with title and description, focused on software developer resources and news.

My test of general-purpose Web 2.0 social tagging sites should be wrapped up in another week or so, so stay tuned.

Previous articles in this series:
Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings
Web 2.0 Social Tagging Sites, Part 2: The Worst

*****

Terms: Web 2.0 tools, social bookmarking, StyleFeeder, Tailrank, Wink, Slashdot, DZone, special-purpose

The Internet marketing strategy site: WebMarketCentral.com

The only Minneapolis-based marketing agency focused exclusively on B2B IT PR and marketing: KC Associates

Contact Tom Pick: tomATwebmarketcentral.com

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