Skip to main content

WMC Interviews: Alan Douglas


Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group. Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web.

Here's our (rather concise) conversation:

WebMarketCentral (WMC): What did you do before Briefings Publishing Group / Douglas Publications?

Alan Douglas (AD): An eclectic background with experience as a business executive, attorney and college professor.


WMC: How, when and why did you get started in this business?

AD: Business to business publications allow for both creative and financial rewards.


WMC: Who is your ideal or typical client?

AD: Someone who wants to be better, happier and appreciates “cool.”


WMC: What sets you apart from your competition?

AD: An interest in providing what is useful content, media and continuing education.


WMC: How do you market and promote your business?

AD: Personal sales, telemarketing, direct mail, email and affiliates.


WMC: What's the biggest or most important marketing lesson you've learned since you started Briefings Publishing Group / Douglas Publications?

AD: Judge people by their actions, not their words.


WMC: Anything else you'd like to add?

AD: Anything is better than junior high school.

*****


The website marketing strategy portal: WebMarketCentral.com

The only Minnesota-based marketing strategy, lead generation and PR agency focused exclusively on B2B IT clients: KC Associates

Contact Tom Pick: tomATwebmarketcentral.com

Comments

sanket said…
At Digital Marketer Thanks for this amazing content.

All Time Greats

Happy Thanksgiving!

Happy Thanksgiving, Y'all!

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...

Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...

You Know What Time It Is

It Is Almost Time To Say

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte...