WMC Interviews: Alan Douglas
Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group. Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. Their Corporate Writer Resource newsletter provides corporate communicators in PR and marketing with concise, practical advice about writing, editing, format, design and writing for the web.
Here's our (rather concise) conversation:
WebMarketCentral (WMC): What did you do before Briefings Publishing Group / Douglas Publications?
Alan Douglas (AD): An eclectic background with experience as a business executive, attorney and college professor.
WMC: How, when and why did you get started in this business?
AD: Business to business publications allow for both creative and financial rewards.
WMC: Who is your ideal or typical client?
AD: Someone who wants to be better, happier and appreciates “cool.”
WMC: What sets you apart from your competition?
AD: An interest in providing what is useful content, media and continuing education.
WMC: How do you market and promote your business?
AD: Personal sales, telemarketing, direct mail, email and affiliates.
WMC: What's the biggest or most important marketing lesson you've learned since you started Briefings Publishing Group / Douglas Publications?
AD: Judge people by their actions, not their words.
WMC: Anything else you'd like to add?
AD: Anything is better than junior high school.
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Labels: Marketing People