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Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are:

7) Newsvine
Though much more heavily-used than WireFan, results were similar. Categorization of news items is helpful but overly broad.

6) Simpy
Works better with IE than Firefox.

5) MarkaBoo
Clean design, easy to use, respectable results.

4) NowPublic
News-oriented, a great place to expose user-targeted, thought-leadership PR.

Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group).

2) RawSugar
Primarily for blog promotion, but works for B2B thought leadership content as well.

1) Reddit
The best of the second tier, though the delay it imposes between tagging sites is annoying.

Previous articles in this series:
Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings
Web 2.0 Social Tagging Sites, Part 2: The Worst
Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites
Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building
Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites


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yhurg said…
This is excellent insight. I discovered your site via Google search for "automotive web 2.0 marketing". Do you have any insight on any of these social networking tools that would be specific to automotive, particularly with selling cars online?
Tom said…
The best automotive-specific Web 2.0 is I'm aware of is Edmunds' CarSpace ( You might also try looking for a car group on Searchles ( - it's a general interest Web 2.0 site, but has a very active community. Hope that helps!

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