The Importance Content Marketing Has When Increasing SEO Value
What is your primary goal while marketing a business? Getting as many people as possible to view your website, right? After all your website will give them more information about your company, your products, or the services you offer.
Your website should show up in search results when prospective customers are looking for the information in your area of expertise. This is where search engine optimization (SEO) comes in. You want your website to be ranked high in search engine rankings when someone types in keywords or phrases relevant to the content on your website.
Content marketing can be a very effective tool for improving your SEO value. It’s all about creating content that can be used to build awareness for your brand in subtle and not so direct ways. Blogs, articles, and guides are all forms of written content that can be shared.
To understand how content marketing can help with SEO, let us consider an example. Suppose you have a business selling healthy snacks like granola bars, mixed nut bags, and whole grain chips. To improve the SEO rankings of your website you could add a blog section wherein you regularly post blogs on interesting topics relevant to your products.
You could post blogs about the benefits of eating healthy snacks or the harmful effects of eating unhealthy food items. You could write about individual ingredients like oats, quinoa or nuts, and their benefits. Inserting links to your products in appropriate places in your blog is also a great option.
Including more content on your website means there are more chances of including the important keywords relevant to your products as well. These keywords will direct customers to your site when they search for them online. Going back to our example, the idea is to feature in search results when someone is looking for healthy snacking options.
Be careful not to flood your article with keywords though. The content you put up needs to be substantial, unique and useful. It should offer some new information to the reader.
By cramming an article with keywords, you are compromising on the quality of the content. This way you risk losing the interest and attention of the reader who might end up closing your link without spending much time on it.
This, in turn, will contribute to more bounces on your website which means readers open and close your link too quickly without staying on the page or website. A higher bounce rate will negatively impact your SEO rankings as well.
So, be smart while using keywords and put them in the right places. Keywords should seem like they are a part of the content and should not be jarring, unnecessary words stuck in anywhere for the sake of it.
If a reader is hooked, he or she is likely to spend more time on your website and click on other links as well. More time spent on a website translates into a boost in its search engine rankings. This, of course, is a good thing and one of the outcomes we are seeking as a part of our digital marketing strategy.
The quality of the content you post on your website is also important. Good content is more likely to be shared on social networks and also get more backlinks, resulting in increased website traffic.
Remember, though, that the content should be novel, informative and interesting to read. Badly written, irrelevant content spammed with keywords is an immediate turn-off for readers and does nothing for the SEO value of the host website.
While focussing on the quality of the content, you shouldn’t ignore the quantity aspect. Make sure that you post relevant content on a regular basis. An active website is likely to do better on search engine rankings compared to a website that posts content once in a blue moon.
Chalking out a digital marketing strategy for your brand can be a complex task, and it is easy to make mistakes and watch your search rankings plummet. Fortunately, a good SEO agency who specialize in helping your website rank and can guide you in ways to use content marketing to your advantage.
At Results Driven Marketing, we implement SEO strategies to ensure that your content marketing strategies are “Turning Clicks Into Clients”, and getting your site the ranking it deserves! To make sure your website is consistently ranking on the search engines and not left out give us a call at 215-393-8700.