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Google Has Confirmed a BIG Update

BREAKING NEWS! Google has confirmed the newest algorithm update. This one is beneficial to those pages who did not get recognized in the past. The new update is placing less importance on the pages that have done well previously, and is giving light to the underdogs.

If your page has recently dropped from the position it used to be at, do not be alarmed! Since this new algorithm is geared towards letting pages that used to have lower page rankings the higher spots on the search engine listing, the algorithm is only looking out for the low ranking websites. Do not panic, you are still an SEO star!

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Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...