Youtube For Brand Building

Did you know that Youtube can be used as a big tool to help promote your brand and/or business?! It may be a platform that gets overlooked because people tend to see it solely as a video streaming platform... Which is true. But, the potential it has to offer outside businesses and brands is huge due to the giant amount of traffic that Youtube gets hourly. About one BILLION hours of video are watched every single day. Having your brand promoted on Youtbue could be one of the best business ideas you have had thus far!

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SEO Guidance, Part 2

This content has been moved to Best of 2008: SEO Guidance on the Webbiquity blog.

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Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...