Skip to main content

6 Search Engine Optimization Lies Your Business Should be Aware of

Image
By
SEO Lies to be Aware of

Search Engine Optimization(SEO) is the process of increasing the visibility of a web site in search engine’s results pages. SEO affects the website directly; the better the visibility, the more the number of clicks and the higher the chances to increase your bottom line.
Search Engine Optimization should be a top priority for any company that wants to improve their website's search engine rankings. You should consider hiring a company or a consultant to help you with SEO. There are, however, a few points that you should consider before you hire someone.

Many businesses fall into the trap of being promised the moon. In the process, they commit to the wrong company because they aren’t sure of what’s possible and what isn’t. Here are some “lies” SEO companies will tell you.

1.Secret SEO strategy: From the outset the company you hire should have clear goals in mind and a strategy that will get you there. You can’t trust strategies shrouded in mystery and in today’s world, nothing is hidden.


No matter what agency you go with, they are bound to look at your competitor’s strategy and find gaps in them. Then find ways to outdo it so that your website ranks over them. So, if the agency you’re talking to says their SEO strategy is a secret you should give them a pass.

2. Guaranteed Results: If an agency is promising you quick results and guarantees, it’s better to stay away. It takes time and consistent effort to move up the rankings on google. No one can guarantee results and the time frame they can deliver it.

You’re working hard every day to build a business you’re proud of. Don’t let anyone ruin it by using unethical practices and promising you the stars. Genuine digital marketing firms will work according to best practices and make sure to follow the rules to get more traffic to your website.







3. Fake Reference List:  Many SEO firms will display names of impressive clients they have worked with. Most companies know that their prospective clients will be blown away with a tall reference list, and will never want to talk to them.
Make sure you ask for contact information about the clients and talk with them. This will ascertain the quality of work and give you peace of mind.


4. They know the Algorithm: If someone’s still using that line, they probably should be banned from the SEO world. Even a newbie knows Google is constantly changing their algorithm, almost daily. No one, but the team of engineers at google know the algorithm. They are a bunch of highly paid and very intelligent individuals.


If someone has access to the algorithm, they should be selling it for millions of dollars than try to help you get better rankings, no?

5. You Should Only Rely on Organic Traffic: This is not potentially harmful, but will significantly handicap you. If you have a business that sells products or services online, you could see a boost in traffic with paid ads. And if done correctly it could make your website popular quickly.

On the other hand relying just on paid traffic is going to burn your money very quickly. Your agency should find a balance between both kinds of traffic to help your website rankings.

6. Backlinks matter and we will get you lots of them: There’s a partial truth in that piece of advice. Backlinks do matter, but the source matters too, so does relevancy. Getting a bunch of backlinks from spam sites on your legal website can do more damage than good for your search engine rankings.

Verify what methods are being used to get backlinks, is it blogger outreach, directory listings or link exchange.


Keeping these points in mind will make sure you’re not being taken for a ride by your SEO agency.


At Results Driven Marketing, LLC, , we've been helping our customers increase qualified traffic to their websites. Essentially turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.

Comments

Post a Comment

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

5 Painfully Common SEO Mistakes to Avoid For Better Results

By
Every company wants their website to show up well in search engines, and their marketing teams understand the importance of search engine optimization. And after the thousands of articles and blog posts written about search engine optimization , SEO is no longer the black art it once was. It's still a blend of art and science, but the basics should be well understood at this point by web marketers and designers. To their credit, many have integrated this basic knowledge. Yet there are still a surprising number of sites that violate some of the most basic principles of SEO, and pay a penalty in poor search position. Here are a few still-common mistakes that are easy to avoid. Header Tag Abuse: Although header tags have declined somewhat in SEO importance , they still have somewhat of an impact on rankings—and they are an easy thing to get right. Sites that use words and phrases like "Overview," "About Us" and "Our Services" in their h1, h2 and h3 h...
Post a Comment
Read more

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

By
When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The first step is understanding the average and likely range of CTRs for various programs. The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. It can be challenging to find current statistics, but based on several studies, these are typical CTR ranges for email newsletter ads, email campaigns (blasts or internally-produced enewsletters), and banner ads. Email newsletter advertisements Open rates range from 28-40%, with an average of about 33%—meaning that roughly one-third of the subscriber base is likely to see your ad. The Advertising Is Good For You blog tracks these statistics from DoubleClick . The average CT...
1 comment
Read more

Fishing for B2B leads? Choose the right bait.

By
Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or spinner lures will attract larger, more exciting prey like northern pike. These larger fish are more elusive, so you likely won't end up catching many, but each one will be larger and more fun to catch than a small panfish. The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The greater the involvement you require of respondents,...
1 comment
Read more

The Wrong Way to Build External Links for SEO

By
Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y...
5 comments
Read more

What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

By
‍ Image Source: FreeImages‍ ## Introduction to CRO (Conversion Rate Optimization) In the world of digital marketing, Conversion Rate Optimization (CRO) is a crucial strategy that can significantly impact your business's success. CRO focuses on improving the percentage of website visitors who take desirable actions, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimizing your conversion rates, you can maximize the return on investment (ROI) of your digital marketing efforts. Why CRO is important for your business CRO is important for your business because it can directly impact your bottom line. By increasing your conversion rates, you can generate more leads, increase sales, and ultimately drive revenue growth. Instead of solely focusing on driving more traffic to your website, CRO enables you to make the most of your existing traffic by ensuring that a higher percentage of visitors convert into customers. In addition to boosting your revenue, C...
2 comments
Read more