How to Setup and Optimize Your Blog
Wordpress has been quietly taking the internet by storm. Did you know 27% of the websites are powered by this CMS (Content Management System), and it’s growing by leaps and bounds?
In addition to being beginner friendly, Wordpress is available in over 50 languages and runs almost 15% of the world’s top websites.
To set up a site isn’t very difficult and the number of plugins that you get can give your website all the functionality that you’ll ever need.
Nowadays your hosting provider provides pre-installed Wordpress CMS so that you can get started with building your website immediately. Even if they don’t give you pre-installed Wordpress, you can generally go to the hosting dashboard and install it with a few clicks.
To rank your website or be found is a different story though. You’ll need to do the basic SEO once you’re done building your site and have started putting content on it.
Here are a few steps to help drive traffic to your blog or website. SEO is short for search engine optimization and it’s the logic by which search engines find you and rank you on their pages.
Domain Name
Jump back in time, and you'll notice that certain things about SEO in the past are not present anymore. Tricks and tips back then were centered on the importance of domain name. The keywords you use and whether or not it ends with ".com" would play an important role in local SEO generation.
Those times are long gone now, and search engines don't necessarily care about your domain names. Still, you need a name that is catchy (but not corny) and easy to remember. This is because of user experience. A good domain that’s short, user-friendly and relates the topic to readers, is going to be helpful.
The Beauty of Permalink
Here are two links as examples:
1) http://listverse.com/2017/09/13/top-10-pro-nazi-propaganda-cartoons-from-world-war-ii/
2) http://listverse.com/2017/09/13/?65423
With the first link, it’s quite easy to tell what the subject of the article is going to be. The second link on the hand looks like a cryptic code without giving you a clue about the content.
Now if you want to be easily found by Google’s algorithm, you’ve got to give them clues on what your content is about. Using permalinks for your posts on WordPress will make your post URL’s search engine as well as human-friendly.
Using focus keywords
People type in certain words to look for information related to those words, technically known as keywords. It’s difficult for the search engine’s algorithm to read through each and every article and judge how good or relevant it is. The algorithm uses certain parameters to judge the quality of your content and if it’s relevant. If you use appropriate keywords, space out the content so that it’s readable and use the right length of description for your page (meta description), you should be considerably ahead of beginners. To make all life easier. you can do all of those tasks using WordPress SEO by Yoast. It’s a very handy all-in-one tool.
Post Title
The post title needs to be catchy to keep visitors on the page. The average user will take one glance at a title, and that will determine if he/she will stay or not. So, choosing an attention grabbing and informative title that will appeal to readers is very important.
Also, your titles must contain the keywords you think the viewers search for but don’t try to stuff all of them in there.
Using Categories
Creating divisions of information on your blog will make it easier for people to look for it. It will also help Google categorize the data on your website.
In addition to these, you will gain backlinks which is important for SEO, by adding your website to directories so that you can get appropriate directory listings.
At Results Driven Marketing, LLC, , we've been helping our customers with SEO in Philadelphia and turning clicks into clients. If you're looking to be found by more people who are looking for your services give us a call at 215-393-8700 to find out how we can help.
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