The tips just keep on coming!
Follow the “3-legged-stool” model
Almost every successful media company in the world leverages the “3-Legged-Stool” model: creating content for digital, print, and in-person. I believe that if your brand doesn’t leverage all three channels in a meaningful way, you cannot truly be an industry-leading informational source.
Beyond that, there is a huge opportunity in leveraging print channels, specifically. Just think of it like the value of a trade show where all your customers are in attendance, but none of your competition showed up. That’s the value print content marketing currently represents. I smell opportunity.
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