At the end of our Social Media Quote Week, we felt we needed one that summed it all up. But mostly we have to keep it real! “Social media is about the people. Not about your business. Provide for the people and the people will provide for you.” – Matt Goulart

While we like to goof around on here, never forget that these quotes are adding valuable insight and advice into any marketing strategy that involves social media. Case in point: “If you get bored with social media, it’s because you are trying to get more value than you create.” – Fast Company

We're just getting started, y'all! “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” - Erik Qualman

Once again back is the incredible ... "Social media are tools. Real time is a mindset.” – David Meerman Scott “Social media is a contact sport.” - Margaret Molloy

Merry Christmas! And Happy Festivus to the Rest of You!

Oh, em, GEEEEE! Quotes Week was so damn popular we absolutely had to bring it back peeps! Check it! This week we're doing social media quotes!  “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.” – Seth Godin

And now we come to the payoff! Begin with the end in mind If you’ve read Stephen Covey’s long-time best-selling book,  The Seven Habits of Highly Effective People , you’ll recognize this one as the second habit: Begin with the End in Mind. In Covey’s words: It focuses on what you want to be and do. It is your plan for success. It reaffirms who you are, puts your goals in focus, and moves your ideas into the real world. If you don’t know what you want to be, in terms of your content marketing, when you grow up, how will you know if you are on the right path? Things to do: Create your content marketing mission statement. Set a subscriber goal for your content. Decide what you ultimately want subscribers to do. Answer the question, “ How Will We Know We Are Succeeding? “ Do you have a major issue that is driving your success, or stopping you from succeeding?  Please let me know in the comments below.