Skip to main content

Furl Gives Backflip Real Competition

I've previously posted about Backflip, an online service that enables you to bookmark Web pages, search them, and share them selectively. Backflip is great for research, as it allows you to categorize saved pages in folders or subfolders, add comments, and share them publicly, with only a select group of individuals (by email), or keep them private.

However, a new service called Furl has added some features that Backflip has always, annoyingly, been missing. Unfortunately, Furl isn't quite everything that Backflip is plus more, so the ultimate answer as to which service is better remains "it depends." But Furl does have several key advantages.

Commenting: Both Backflip and Furl allow you to add comments for a saved page, but Furl also lets you rate each page from 1-5 and add keywords (very helpful for searching) as well as prose comments.

Searching: Again, both Backflip and Furl allow you to search your saved pages, but Furl provides greater flexibility for search filtering, such as searching only pages saved within a specific folder.

Multi-browser support: Backflip works only with Internet Explorer. Furl works better and has more functionality with IE, but will work sufficiently well with Firefox. (I wasn't able to add Furl to the toolbar in Firefox after several attempts, but pages can be Furled by right-clicking on them.)

Backflip still has the advantage in a couple of other areas.

Folder nesting: Furl lets you create only one flat level of folders. Backflip allows folders within folders, for finer categorization.

Group research: One of the most powerful features of Backflip has always been its group functionality. When you set up a group within Backflip, any member of the group can add pages to a folder, and all members are notified automatically be email whenever a new page is added by another member. Furl doesn't appear to offer anything like this.

Overall, Furl wins based on commenting and search functionality, and its the only choice for Firefox users. For group research work, however, Backflip remains a better choice.

*****

Terms: Web research tools, Backflip, Furl, Web page archiving, online bookmarking tools

Web marketing news and resources: WebMarketCentral.com

Contact Tom Pick: tomATwebmarketcentral.com

RSS feed

Comments

Gaurav said…
I think furl is going to really give backflip a real run for their money.

Very impressed!

Seo Pune

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!