Wednesday, February 14, 2007

Web Conferencing Services Reviewed, Part 2

Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. (After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

The publication used seven criteria (price, features, registration form / thankyou customization, automated email reminders, call-in audio options, event reporting, and event recording options) to evaluate the following web conferencing providers:

- Convoq ConferenceASAP
- GoToWebinar
- iLinc
- Infinite Conferencing
- MeetingBridge
- MegaMeeting
- ON24 (previously covered here)
- Premiere Global Services
- ReadyTalk
- Vcall
- Webcast Group
- WebEx
- WebDialogs Event Central

Some of these vendors (and others not on this list) have previously been reviewed here.

Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs. Final word of advice: use the free trial period (offered by most vendors) to test each service through various types of firewalls, so you don't end up producing a great webinar that your prospects can't see.


Terms: web conferencing services, webcasting services, webinars, GoToWebinar, WebEx, MeetingBridge, ON24, B2B lead generation

The online business marketing portal:

The B2B technology PR and lead generation experts: KC Associates

Contact Tom Pick:


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