Web Conferencing Services Reviewed, Part 2
Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. (After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."
The publication used seven criteria (price, features, registration form / thankyou customization, automated email reminders, call-in audio options, event reporting, and event recording options) to evaluate the following web conferencing providers:
- Convoq ConferenceASAP
- Infinite Conferencing
- ON24 (previously covered here)
- Premiere Global Services
- Webcast Group
- WebDialogs Event Central
Some of these vendors (and others not on this list) have previously been reviewed here.
Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Check out several before selecting the best one to meet your unique needs. Final word of advice: use the free trial period (offered by most vendors) to test each service through various types of firewalls, so you don't end up producing a great webinar that your prospects can't see.
Terms: web conferencing services, webcasting services, webinars, GoToWebinar, WebEx, MeetingBridge, ON24, B2B lead generation
The online business marketing portal: WebMarketCentral.com
The B2B technology PR and lead generation experts: KC Associates
Contact Tom Pick: tomATwebmarketcentral.com
Labels: Web Marketing