Skip to main content

An Excellent Podcast on Interactive PR

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media, with Cece Lee of the PR Meets Marketing blog. Here are few of the highlights:
  • PR professionals are taking advantage of online marketing tools and back-end analytics to increase and track coverage of company announcements. For example, they are no longer just search-optimizing press releases, but also using keyword selection tools and trackable URLS.

  • Corporate blogging has to be more than product promotion or another avenue for distributing press releases. It enables companies to share their perspective of the industry and establish a dialog with customers and prospects who choose to interact that way. But while a corporate blog shouldn't mimic the firm's PR, it can't contradict public statements either—the market will notice.

  • For PR professionals to effectively pitch bloggers, they need to establish a dialog first, whether through blog commenting or directly via email. Understanding who the blogger is and what he or she is interested in is key, and having one's own blog assists in this understanding.

There's lots more, so again check out Paul and Cece's podcast here.


Contact Mike Bannan:


Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!

The Wonders of the Weekend

How are you enjoying your first weekend of march?! Are you spending time working on your marketing plans or are you taking some time for yourself & enjoying the company of your family & friends? If you are working over the weekend, take a read at some of our older blog posts and give us some feedback. We are always looking for ways to improve the content we push out to our loyal readers.