Skip to main content

A Few More Thoughts from Christopher Barger

Two weeks ago I shared some online marketing/PR wisdom from GM's social media guy, Christopher Barger. Here are a few more of his thoughts to wrap things up.

Most important social networking tools:

Chris hates Twitter (another thing we agree on!) but recognizes that it has an impact. Following the influencers in any sphere can be a great way to learn what is important there. It can help monitor what's being written about your company, product or service, and help you pick up on which bloggers to follow.

He likes Ning, Digg, del.icio.us, Reddit, Facebook, and Lee LeFever's In Plain English videos.



What matters in blogging:
  • Simplicity
  • Two-way dialog
  • Access (provide a method for reader contact other than the comment form)
  • Transparency
  • Unique value
  • Listening
Recommended books:Final piece of advice: learn from your kids. They've grown up with the Internet and developed the ability to rapidly separate what's hot from what's not in an environment with an unprecedented rate of technological change.

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!

The Wonders of the Weekend

How are you enjoying your first weekend of march?! Are you spending time working on your marketing plans or are you taking some time for yourself & enjoying the company of your family & friends? If you are working over the weekend, take a read at some of our older blog posts and give us some feedback. We are always looking for ways to improve the content we push out to our loyal readers.