Skip to main content

Off Topic: Have the Best 4th of July Ever!


Since so few people are at work this week (physically in many cases, mentally in many more), it's a great time to go off topic and ponder just how much better life has become over the last three and a half decades. (How's that for a random figure?)

I'm not sure exactly what sparked it, but I got to thinking one recent rainy day as I watching my kids bounce between watching the flat screen TV to listening to their iPods to chatting with friends online to playing video games, how much better life has become since I was their age in the early 1970s. It's not just that we have more stuff (though we certainly do; the size of the world economy has more than tripled since 1970), but that the stuff we have has improved so much—it's smaller (in the case of electronics) or bigger (meals, houses), faster, higher quality and more functional.

Consider music for example (no, not the music itself, which was of course way better in the 1970s—Styx, Van Halen, Boston, REO Speedwagon, Aerosmith, c'mon!—but rather the way we listen to it). Albums provided high fidelity, but were fragile and definitely not portable. 8-track tapes were a disaster; cassettes were smaller and songs didn't break in the middle, but the audio quality was so-so and they had a tendency to wear out and eventually get "eaten" by a player. Now we have MP3s; decent quality, ultimate portability, and you don't have to go to record store to buy them.

Or movies. In the early 1970s, if you missed seeing a movie during its theatre run, you had to wait two to three years. Then one of the networks would finally show it—chopped up by commercials and "reformatted to fit your television screen," which at that time was smallish and so convex you had to sit almost directly in front of it to get a non-distorted view. And they didn't even have remotes! Now we have Netflix and pay-per-view and video stores and cable; we can watch movies, in widescreen high-def format, shortly after they leave theatres, commercial-free, on big flat panel TVs.

Or communications. In the early 1970s, sending a note meant sending a note. On paper, in an envelope, through postal mail which took days to deliver (much longer if overseas). There was one phone company. Unless you were rich, you had only one phone (a black one, rented from the phone company), and it was stationary. Long-distance calls cost a fortune (I remember calling a friend in Spain cost me $1.27 per minute, in mid-1970s dollars; can you even imagine paying the inflated equivalent, which would be about $6.00 per minute today, to make a call to another country now?) and the sound quality was awful. Freedom of the press belonged to those to owned one, and many big city newspapers had a virtual monopoly over local distribution of the written word.

Yuck! But today we have email, IM, Skype, Vonage, Twitter, blogs, cell phones, texting and more. Communication is democratic, cheap, instantaneous and portable.

Not everything has improved with time of course: due to a lack of true choice, our educational system in the U.S. has failed to keep up; progress against cancer has been painfully slow; lawyers have sucked a lot of the fun out of life; and the downfall of communism was unfortunately followed by the rise of a competing ideology even more ruthless, sinister and absolute. But, on the whole, life is a whole lot better, and everything has changed.

Why, back in the early 1970s, we had a presidential election that pitted a veteran politician from the western U.S., who was viewed as too liberal by many of his fellow Republicans, squaring off against a senator from a midwestern state, with no executive experience, who was viewed as too liberal even by many Democrats. Among the most pressing issues of the day were energy policy, relations with China, and an unpopular war halfway around the world.

Hmm, perhaps not everything has changed either. Oh well, Happy Independence Day!

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

All Time Greats

Getting More Out of Each Click with "Post-Click Marketing"

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. The challenge, then, is to maximize marketing productivity—to get more leads out of the same number of clicks. This is the first of two posts that will look at how to improve conversion rates to get more value from each click. One answer to this challenge is provided by "post-click marketing," a.k.a. lead automation management vendors. While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). The better services also use geo-location filte

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even businesses that use l

Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res

Marketo Releases Marketo Lead Management 3.0

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 software suite. With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e. additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), and Manticore in the marketing automation / demand generation sp

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in

The 8 Layers of a B2B Web Marketing Plan

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur