Skip to main content

Perfecting The Social Media Email Signature

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides.

A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off. After all, the two purposes of an email signature are to tell the recipient a little about yourself (e.g., your title, company and location) and to give them different ways to contact you. Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact.

Based on my informal research, here are the most popular social media elements people are adding to their Web 2.0 email signatures:

Twitter page, LinkedIn profile and blog link: these are the most popular social networking elements, used in about half of Web 2.0 signatures.

Skype ID and Facebook page: these are used in a quarter of the signatures I looked at.

YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0 email signatures include buttons for StumbleUpon or "add this blog to my favorites" on Technorati, links to a company's online videos, and/or the sender's Second Life name.

Social media email signatures can also include elements like AIM name, Digg page, Sphinn profile and Ning group.

Here are a few notable examples of Web 2.0 email signatures (used with permission):

Jon Rognerud
An author and SEO expert, Jon's email signature includes:
follow me at http://twitter.com/jonrognerud
reply on the web at http://twitter.com/direct_messages/create/jonrognerud
send me a direct message from your phone or IM: D JONROGNERUD your message here.

(BTW, Jon has really got the reputation management thing nailed, as a Google search on his name quickly reveals.)


Christina L. Greene
Christina, an interactive PR pro with The Advance Guard, had the first email signature I'd ever seen that included her Second Life name. She also includes her Skype ID.


Dr. Richard D. Hackathorn
The email signature of the president of Bolder Technology, Inc. includes all of the usual information plus his Second Life name, Skype ID, blog and LinkedIn profile button.


giovanni gallucci (yes, his name is lowercase in his actual email signature)
viewzi evangelist
o: 214.580.20** | m: 469.682.69**
blog: viewziblog.com
video: viewzi.tv
facebook: *****
linkedin: linkedin.com/in/ggallucci
twitter: twitter.com/giovanni


Included in the email signature of a contact from London-based search engine marketing agency Accuracast is:
Twitter: http://twitter.com/accuracast
YouTube: http://www.youtube.com/user/AccuraCast


Brian Critchfield
Brian, the "Chief Navel Gazer" at Navel Marketing, enhances his email signature with his Skype ID and LinkedIn profile.


Terra Andersen
Entrepreneur and Internet Business Consultant





View Terra Andersen's profile on LinkedInAdd to Technorati Favorites
StumbleUpon
+ Subscribe To b4b!

Matthew Balthazor
This Senior Marketing Manager at TechWeb added his Twitter link and Facebook profile to a standard email signature.


But the best Web 2.0 / social media email signature I've seen so far belongs to...Guy Kawasaki. Here it is, with just a few bits of personal information stripped out:

Guy Kawasaki
Guy Kawasaki
Nononina, Inc.
360 Bryant Street, Suite 100
Palo Alto, CA 94301
http://alltop.com/

  • ****@alltop.com (best way to get in touch)
  • 650-838-08** office (you'll never get me here)
  • 650-387-92** cell (Spinvox will convert voicemail to email so I don’t have to listen to people ramble)
  • 650-853-2416 fax (what's a fax?)

*****


Contact Mike Bannan: mike@digitalrdm.com

Comments

Mberenis said…
Tom

This is a great blog, you seem to be knowledgeable! Keep the good work going!

Free RSS Backlinks and Widgets

Popular posts from this blog

Digital Marketing for Law Firms, How Hard is it?

A lot of "verticals" or industries make sense for digital marketing and the whole process can be very easy and intuitive. For instance, if you are running a Search Engine Optimization company, it's very straightforward to content market:

1- Write blogs or articles about SEO
2- Try to answer questions people have about SEO
3- Optimize those blogs around what the questions are and what you are saying.



But what about an industry that is a lot more complicated and not very straight forward? What about marketing for lawyers?

ACE, one of Philadelphia's top Law Firm Marketing companies, just posted this extremely helpful blog about why SEO is important for Law Firms. It delves into exactly how to do the job for a complex industry like the law and its practitioners.

One of the key points in the entire article is: "If your customer journey does not have a use for search services, then you'll never see SEO campaign results."

We recommend reading the whole thing. …

Tip #3 to improve your digital marketing

Do Your Research You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:

“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…

Tip #2 to Improve your Digital Marketing

Spend Wisely Each platform used to market online provides you with a different value. You need to analyze which outlets you should invest more time and money into, and which ones are not as important. Some platforms that work well for one company, yield little to no results for another. You need to find the one that suits your business goals the best. Digital Marketing is all very specific to your brand, and you need to plan your budget accordingly. Determining what each platform is going to do for your specific advertising efforts should be the basis for the decisions you make with your campaigns, explains Hitesh Sahni, Marketing Consultant at Smemark:

“It’s imperative to understand the value each channel offers. Search advertising platforms, such as Google Adwords, work best when there is a clear demand for your product or service, and you want to target people who search for your product or service online. Search advertising is less effective for a startup that has created a new an…