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The Case of the Missing Leads: An SEM Mystery

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Content moved to SEM Mystery: The Case of the Missing Leads on the Webbiquity blog.


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Contact Tom Pick: tomATwebmarketcentralDOTcom
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Anonymous said…
Hey Tom - I LOVE it!

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Best of 2007: Articles and Blog Posts on SEM

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Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...
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