Wednesday, July 01, 2009

New Hub Site Focuses on B2B Marketing Intelligence

A new B2B marketing community site, B2B Marketing Zone officially launched today. Conceptually the site is a bit like Social Media Today and other targeted content portals, though it's the first (that I'm aware of at least) focused specifically on providing information for B2B marketers.

Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll, Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.

The home page displays the latest and most popular content, with the ability to drill down into specific topic areas such as social media, email marketing, analytics and YouTube. The site is designed to make it easy for visitors to navigate to specific content, and drives traffic for member bloggers.

With this launch, B2B Marketing Zone joins a small but growing number of sites that specifically address the needs of B2B marketing and PR professionals.


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