It’s Early in 2018 and AHREFS tops the marketing blunder list
It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.
Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics. Their data is used by untold numbers of digital marketers across the world. Arguably they are the industry leader in this type of data. The only thing that they changed was how a tiny item in their metrics was being calculated. About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR. They also stated that many sites would see their rankings drop. I agree that a need for change was warranted. What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.
Do Your Research
You may have ideas for what is going to work best for your audience based on past experience with your ads, but taking the time to conduct thorough research and have data to support your actions is important. You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to planning your marketing strategy. Elliot Simmonds explains this concept below:
“ A lot of people use sponsored posts and other paid advertising, and it seems that many are happy to simply pay the money and watch the views and clicks roll in - even if some of those clicks are from individuals tangential to the product or service they're promoting. Most platforms allow you to specifically target your sponsored posts and ads, and my tip is to do so following a period (even if it's only a short period) of actual research. Your gut i…