Skip to main content

SEO Tool Review: Take your Efforts to the Next Level with SEMRush

Image
By
SEMRush offers a powerful suite of SEO and search marketing tools, particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

The suite includes tools for:
  • Google Keywords (shows what terms a site shows up for on Google, along with search position, search volume, AdWords CPC cost for those terms and other stats)
  • AdWords Keywords (for sites already running SEM campaigns)
  • Competitors in Google (helpful for finding potential link partners and online advertising opportunities)
  • Competitors in AdWords
  • Potential Ad Buyers (for sites that sell advertising space)
  • Potential Ad Sellers
One particularly helpful report for SEO purposes is the Google Keywords report. In this example (with only identifying information removed), notice that this particular site is showing up on page two of Google for a number of key terms. It's great to be able to identify such terms; with a bit more onsite optimization and link-building, the site could be moved up to the first page on Google and get a significant traffic bump.

SEO-Google-Keywords-Report
In another example of the same report, this site shows up very well for a number of key phrases, though again there are page two opportunities identified. Identifying all of the page one terms can also spark ideas for additional key words and phrases to target with SEO and SEM efforts.

SEO-Google-Keywords-Report
The tool also provides a "related keyword report." So, if you have one particular key phrase that is central to your website, business service management in this case, SEMRush will supply data on similar terms to prioritize for targeting.

SEO-Google-Keywords-Report
The companion SEOPivot tool identifies additional potential high-traffic keywords for a domain, along with the current Google position of the site, average search volume and expected traffic.

SEO-Google-Keywords-Report
All reports can be exported to Excel for further sorting and analysis.

The SEMRush tools provide value for almost any website that gets 1,000+ visits per month (lower-traffic sites may not be in the tool's database). For consultants or agencies managing multiple sites, the cost is easy to justify by spreading it over several clients.

The free version of the tool has extremely limited functionality, but at the very least it gives webmasters an idea of the depth of data the tool will be able to provide for their website(s). For the fee-based versions, pricing ranges from about $200 per year for the light (organic search data only) to $500 for the Pro (includes AdWords information) offering.

Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization opportunities they may not otherwise discover.

FTC Disclosure Notice: The SEMRush tools were provided free of charge for 60 days to facilitate this analysis and review. There was no other exchange of value.

*****


Contact Mike Bannan: Mike@digitalrdm.com
Labels:

Comments

Post a Comment

All Time Greats

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

By
All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...
102 comments
Read more

The Wrong Way to Build External Links for SEO

By
Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y...
5 comments
Read more

Top Notch Digital Marketing Tip: Optimize Your Site

By Anonymous
Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...
81 comments
Read more

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

By Anonymous
MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...
75 comments
Read more

Top Notch Digital Marketing Tip: Google AdWords and PPC

By Anonymous
MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...
101 comments
Read more

Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care

By
Digital Marketeers Are Hurting Their Clients With Local Citations; Some Just Don't Care Mount Pleasant, SC — Marketers are adding their clients to directories. Many of these directories are designed to provide businesses with industry exposure. But marketers across the globe are fouling up or disrupting various directory platforms. By listing businesses in the wrong directory to get local citations. What is a local Citation? A local citation is any online mention of the name, address, and phone number of a local business. Local citations can appear on various platforms, such as search engines, directories, apps, social media, and blogs. Local citations help Internet users discover local businesses and can also impact local search engine rankings. Local citations should be accurate, consistent, and relevant to boost the local presence of a business, according to MOZ.  Local citations have become critical to Google rendering accurate search results. Websites with little or no ...
8 comments
Read more

The Power of Free Lawyer Directories

By
Legal issues can become complicated and stressful quickly.  It's crucial to find the right lawyer to handle your case. Having an experienced lawyer on your side can make all the difference in a personal injury claim, a DUI or DWI, a family dispute, or a business contract problem.  This is where the worth of a free legal referral directory comes in and shines. A Free Lawyer Referral directory makes it easy and fast for people to find the right lawyers for their specific needs. Easy ways to get through the legal maze The Court System can be like a maze, with complicated rules, laws, and procedures that change from case to case and from court to court.  To find your way through this maze, you need to engage the services of an attorney who understands and has experience working in the area of law that applies to your case. This is where a free list of lawyers comes in handy. How to Find the Right Knowledge When you use a free legal referral directory, such as a Reach Local La...
3 comments
Read more

Using Blogs for Social Media Optimization

By
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media. Blogs are a big deal; they are mainstream and competing with traditional media. There are a lot of them— Technorati tracks more than 15 million active blogs , and although the rate of growth has slowed, there are still thousands of new blogs started each day. Blogs help with SEO , whether you have your own or are generating links to your website from others. More than 60% of U.S. Internet users, and more 70% globally, have read a blog within the past 12 months. And blogs have become a key source of information for executive decision makers. The first step in developing a blog strategy is understanding the landscape of blogs in your industry. You can search for relevant blogs using keywords pertaining to your busin...
1 comment
Read more