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Showing posts from February, 2009

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena

A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals

MINNEAPOLIS--(BUSINESS WIRE)--The Minnesota chapter of the Business Marketing Association (BMA-Minnesota) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m.
Featuring local social media experts, the session will provide an overview of social networking sites, search engine optimization and emerging new media to watch for as well as discuss what’s working, what’s not and what’s here to stay within the social media universe. Moderated by Beth Fischer, market research advisor from The TCI Group, panelists include:
Mark Palony, marketing manager of SAP Solutions at SoftBrandsJared …

Social Media Isn't Only for Virtual Events

Note: this is a guest post from Cece Salomon-Lee, social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach.

Virtual events have received a lot of attention recently as an effective way to communicate with your audiences without the costs associated with an in-person event. One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide. Proponents state that social networking technology can help promote similar interactions in a virtual environment.

I recently wrote that virtual events aren't necessarily the answer to replacing physical events. The same goes for social media technology. In this case, social media isn't only for virtual events. For example, the TED and South by Southwest (SXSW) events are known for their innovative use of technology to engage audiences—both in person and online—with the events themselves.

Three factors…

The Good, The Bad and The Stimulus

First off, this post will not be a political rant, just an appeal to common sense.

The U.S. House has passed the economic stimulus package, officially known as the American Recovery and Reinvestment Act of 2009 (that's a link to the full 647-page PDF document, which isn't as easy to find as you might think).

The non-partisan Congressional Budget Office (CBO) has estimated the total cost of the bill at $3.27 trillion over the next ten years, making this by orders of magnitude the largest spending bill in history. The Senate is poised to vote on the bill as well.

Given the magnitude and complexity of the bill, the only responsible course of action at this point is to give both congress and the American public some time (the bill was not publicly posted until 11:00 p.m. last evening) to examine the legislation, comment, and then act in a thoughtful and informed manner.

Regardless of your political persuasion, you can't possibly state categorically that you are in favor of or …

Five Ways that SEO is (a Little Bit) Like Sales

SEO consultant or sales pro?

Most people probably have two very different mental images of those professions. And in all honesty, if you met one individual of each stripe at a party, you could likely figure out who worked in which role fairly quickly. Yet the two professions do share several common attributes and requirements.

1. Address the needs of multiple "buyers." B2B sales people know all about this one—they rarely have the luxury of selling to only one individual. Usually the sales person must sell at least to the actual user of a product or service plus his or her boss; and often must sell to some combination of the CFO, CIO and CEO as well.

SEO consultants have a similar challenge. They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. They must then "sell" the cl…