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Showing posts from October, 2009

3 Reasons it's Tough to Measure the ROI of Social Media

Social media marketing is a hot topic, with 75% of marketers planning to initiate or increase social media use next year. With larger budgets and more time devoted to social media will come increased pressure to demonstrate ROI.

While it's not necessarily difficult to show an ROI from social media, accurately measuring the return on investment is challenging for at least three reasons. First is the problem of "last click attribution." A recent study found a 50% CTR increase in paid search when consumers were exposed to both social media and paid search for a brand, but if the actual click comes from AdWords, good luck convincing your executives that social media efforts led to that click. Similarly, a click-through from Twitter or Facebook may have been influenced by any variety of other online and offline marketing efforts, so giving 100% credit to social media for lead may be overstating the case.

For the complete story, read Three Challenges in Measuring B2B Social Medi…

A Unique Approach to Integrated Advertising Campaigns: Nabbit

In March of last year, I highlighted Nabbit as a cool online tool for tagging songs on the radio using your cell phone. It still is, though there are now competing technologies available.

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns.

To learn more, I spoke with John Freund, CEO of Jump Technologies, Inc. (JumpTech), the creator of Nabbit and Nabbit Ads. Here's our discussion.

WebMarketCentral (WMC): What exactly is Nabbit Ads, and how does it work?

John Freund (JF): Nabbit Ads® allows advertisers to create integrated radio, tv, outdoor, print, mobile, digital and social network advertising campaigns. For example, a listener on the radio hears an ad from a coffee vendor (lets call it “Joe’s Java”) that says to text in the word “coffee” and receive a coupon on your phone good for a free cup of coffee today. When the listener sends in the text, an…

Best of 2009 (So Far): SEO Guidance, Part 1

SEO Rant: The Insidious Nofollow Tag

How to Use Social Media to Leverage the Power of Google

Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer.

While Google and social media are two separate entities, they are closely intertwined. Google ranks its results based on several hundred quality signals. These range from website backlinks to the actual words on a particular page and whether a website has trust and / or authority. Many a SEO Company has tried to manipulate the results to their benefit. This is largely based on the fact that Google is a “backlink-based algorithm” and people would simply buy or find other means of artificially inflating their number of links. Of course, Google combats paid links or other “unnatural” links with its algorithm or in extreme cases penalising a website.

As Google’s algorithm advances it has become far more difficult for business owners or SEO professionals to “game” the system and Google will continue to use other signals outside the normal margins to determine the quality and where a website should …

7 Essential Techniques for Advanced SEO Link Building

Basic link building involves getting your website listed on partner sites, quality online directories and do-follow social bookmarking / social networking sites. Depending upon your industry and the keywords you are trying to rank for, those efforts may be enough to get you a top spot on Google and the other major search engines.

But if you've taken care of the "low hanging fruit" with regard to links and your site still isn't ranking well, you may need to try some more advanced link building techniques. Here are a half-dozen+1 more tactics to generate high-quality external links to your site.

1. Link bait. Produce "linkable" content that others will be happy to link to. A page that's little more than an online marketing brochure is unlikely to attract many links independently. However, bloggers and other site owners will happily link to quality content such as helpful how-to articles, original research, resources such as useful lists, and cool online t…