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Showing posts from January, 2010

Six Ways to Produce Quality Online Video on a Small Scale Budget

Online video is hot. (Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to, YouTube had nearly 86 million unique visitors and more than half a billion site visits last month. Business-friendly video sites like Vimeo, Viddler and are also seeing impressive traffic growth.

But small businesses who want to take advantage of online video can be caught in a quandary. Shooting a basic home-video style piece with a Flip Mino or Samsung SMX-F34 (my personal favorite YouTube-friendly camcorder) may not project sufficient sophistication, while a professionally-produced video costing $8,000-$10,000 or more is simply not in the budget.

Here are six options for producing reasonably high-quality online videos, or at least something beyond standard home video camera fare, at a modest cost.

Convert PowerPoint to Flash

While Flash programming is a challenging and specialized skill few business people probably want to master, …