Tools of the Branding Trade

Branding... Good, old-fashioned branding has seemed to have been looked over these days, which is ironic because we now have more tools than ever at our fingertips to create the brand we desire!

Instagram
Twitter
Facebook
LinkedIn

These tools listed above are the most well-known social media platforms that can help you shape the brand you want for yourself. Now that we gave you the tools, knowing the right tips and tricks for you or your business is your responsibility, but we have faith you can do it.

WMC Tip:

Don't be afraid to ask your followers for a shoutout or pay a celebrity to give you some sort of recognition in one of their posts! You are guaranteed eyes on your profile once people know you have an in with a celebrity.

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Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...