Google’s Intuition & Search Engine Marketing Technology has changed the way we live. That’s a fact. Some innovations make our lives easier, such as iPhones and automatic braking. However, with the pluses, there are minuses. You may have to ask Alex three times to turn on your living room lights because she misunderstood you. Or, automated phone menus that transfer you to the wrong department. And now, Google is displaying answers without any search results (zero search results). This is frustrating to not only users, but to marketers. Google Updates is taking away the opportunity for organic search results with this new algorithm. So, what’s a marketer to do? But first, let’s take a look at how far search engines have come. Before Google, there was Archives (Archie). It was created in 1990 by Alan Emtage. Essentially, it was a database of web file names that would match user queries. Back then, people didn’t share files via the web; they shared files via File Transfer Protoco...

Happy Friday! It was a groundbreaking week for us here at WMC! We made major progression on vamping up our brand and discovered some new SEO tricks that can be very useful in content marketing! How was your week? Have you made any major moves in the right direction as well?

Living in such a fastpaced world can lead to some shortcomings in terms of creation of new ideas that can help keep a company on top. How does one solve this dilemma you may ask? Brainstorming hour is our answer! Getting back to square one with your colleagues can sometimes be the best remedy for a company-wide rut due to being packed with work from the moment you step into the office, till you take that first step out at the end of the day. Take an hour each Friday to unwind and let those creative juices flow!

Having the cream of the crop people on your sales team could be what sets you apart from everyone else in the industry! Let's say that you and all of your competitors are on the cutting edge of technology, making you all the best digital marketing choice on paper. But, if your sales team can build a relationship that is fruitful and lasts longer than any of your competitors...  You win! It is very easy to forget the power of sales in a technology-driven world. The fact of the matter is, people still like people so until that goes out the door, the best men/ women will always win.

Branding... Good, old-fashioned branding has seemed to have been looked over these days, which is ironic because we now have more tools than ever at our fingertips to create the brand we desire! Instagram Twitter Facebook LinkedIn These tools listed above are the most well-known social media platforms that can help you shape the brand you want for yourself. Now that we gave you the tools, knowing the right tips and tricks for you or your business is your responsibility, but we have faith you can do it. WMC Tip: Don't be afraid to ask your followers for a shoutout or pay a celebrity to give you some sort of recognition in one of their posts! You are guaranteed eyes on your profile once people know you have an in with a celebrity. 

Social Media Marketing: Use These Social Media Tools to Boost SEO SEO and social media marketing are two must-have components of any effective digital marketing. Any SEO expert would tell you that social media is too powerful a tool to ignore when it comes to branding. Although social media marketing has been around for a while now, it has now become the most effective tool for increasing traffic and generating new leads. It is not uncommon to incorporate social media websites like Facebook and Twitter in a business development strategy nowadays. But to make these websites generate a reasonable amount of traffic, you will have to rely on various SEO tools. These tools can enhance your social media efforts and SEO. SEO is the art of putting your content in front of the right people. It makes the content easier to discover so that it can be organically shared and re-shared on social media. Here are some ways to make sure that the right audience is seeing your content. Soci...

Last month, YouTube launched its new music streaming service that lets users play music for hours on end for free. For just $9.99 per month, YouTube is offering a version of this streaming that lets you skip the ads and download songs... A little like Spotify Premium if you ask us. This risky move into a competitive market has shown the world that YouTube is destined to stay one of the biggest names in video-sharing, even if it means throwing itself to the sharks with the hope of coming out alive and in one piece. We give YouTube an A for trying!