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Google Notes, Good People

First, I noted in my last rant here that "The Web's most popular search engine still won't find all of the words "Bronto Topica Silverpop" on WebMarketCentral, even though they are all listed on the Hosted Email Marketing Services page." Well, I checked again today and -- Google still won't find these terms on the WMC site, but it found my blog post (top spot). Guess I need to keep working on my search engine optimization.

Second, one of the most enjoyable things about running WebMarketCentral thus far has been the outstanding people I've been able to "meet" (in some cases, just via email). Kelly Allan gave WMC one its first real links. Jay Lipe, president of Emerge Marketing, agreed to be the subject of the first (of many to come) WMC blog interview (to be posted soon). And just today, Skip Lineberg at the Marketing Genius blog gave WMC a nice endorsement. The opportunity to develop new relationships with great people is one of the most rewarding aspects of what we do.

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Best of 2007: Articles and Blog Posts on SEM

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. As with any other type of advertising, however, a poorly-designed campaign will be a disappointing waste of money. In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. Five Common Paid Search Mistakes That Can Sink Your Campaign by Search Engine Guide Blogger Jennifer Laycock explains how common mistakes such as "ego bidding," writing a single ad for all keywords, and directing all of your traffic to a single landing page can limit the res...

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