Thursday, September 29, 2005

Blogging for Business

Recently added to, the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. I've compiled everything I know and was able to find about business blogging onto these three pages: Why Write a Blog for Business?, How to Create an Effective Business Blog, and Best Practices in Blog Marketing (how to promote your blog once it's built). Also included are links to some of the most helpful blogs devoted to business blogging, such as Business Blog Consulting and Why Marketers Should Blog.

A few samples:

A blog is a place where your employees can speak to customers and prospects in their own unique voices. It is a place to demonstrate the collected knowledge and expertise of your company (that is, your people). And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. (More)

Blogs are fast and easy to create. Anyone in your company with an interesting story to tell or knowledge to share can contribute. They are less formal than a newsletter. They are interactive. And they are loved by the media as well as by search engines. (More)

Use keywords and key phrases in your blog posts. Keep in mind that search engines like Google treat each post as a separately searchable page, so simply using one to three keywords or phrases in each post is sufficient to get your blog noticed. (More)

The navigation on the WMC site has also been improved, with new separate areas for the directory of Web marketing resources and online marketing knowledge.

I hope you find the new stuff useful.


Terms: business blogging, blogging for business, business blog, marketing blog, Internet marketing resources, Web marketing directory, how to promote your Web site

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