Although Google AdWords and Yahoo! Search Marketing remain the gorillas of online advertising, there are a considerable number of alternatives for generating exposure and clicks. Here the top Internet ad network alternatives:
Chitika
Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Strictly B2C.
Advertising.com
Search, behavioral, and database marketing services for online advertisers. Now owned by AOL.
24/7 RealMedia
Web advertising and search marketing through a diverse network of consumer, business and media sites. Primarily B2C, but can provide brand exposure for broad-market B2B advertisers as well.
Commission Junction
Affiliate marketing and managed search advertising for B2C retailers. Owned by ValueClick.
Kanoodle
Runs search ads on a network of search engines such as CNET's Search.com, Mamma, WebCrawler and Dogpile. Suitable for B2C or B2B advertisers.
ValueClick
Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers.
You can find a more extensive list of online ad networks, brokers and software on the Internet website marketing strategy portal here, and an even more comprehensive list of online ad networks from eConsultant here.
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Terms: online advertising, search engine marketing, Internet ad networks, Chitika, AdBrite, Advertising.com, 24/7 RealMedia, Burst Media, Commission Junction, Kanoodle, LinkShare, ValueClick, eConsultant
The Internet website marketing strategy portal: WebMarketCentral.com
Contact Mike Bannan: mike@digitalrdm.com
Chitika
Serves up mini-malls and guided shopping services through a large network (10,000+) of websites and blogs. Strictly B2C.
Advertising.com
Search, behavioral, and database marketing services for online advertisers. Now owned by AOL.
24/7 RealMedia
Web advertising and search marketing through a diverse network of consumer, business and media sites. Primarily B2C, but can provide brand exposure for broad-market B2B advertisers as well.
Commission Junction
Affiliate marketing and managed search advertising for B2C retailers. Owned by ValueClick.
Kanoodle
Runs search ads on a network of search engines such as CNET's Search.com, Mamma, WebCrawler and Dogpile. Suitable for B2C or B2B advertisers.
ValueClick
Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers.
You can find a more extensive list of online ad networks, brokers and software on the Internet website marketing strategy portal here, and an even more comprehensive list of online ad networks from eConsultant here.
*****
Terms: online advertising, search engine marketing, Internet ad networks, Chitika, AdBrite, Advertising.com, 24/7 RealMedia, Burst Media, Commission Junction, Kanoodle, LinkShare, ValueClick, eConsultant
The Internet website marketing strategy portal: WebMarketCentral.com
Contact Mike Bannan: mike@digitalrdm.com
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