Skip to main content

Two New Web Marketing Concepts Fit For Clients

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed.

One new offering is browser branding from Brand Thunder. The company offers web browser customization services that enable clients to customize the look, feel and functionality of the Firefox web browser by adding their logo, content, custom functions (such as a news ticker and custom link buttons) to the user experience.

Beyond the limitation to Firefox, one has to ask the question: do users really want a "branded" web browser? CEO Patrick Murphy is betting they will, if there is enough value-add in the form of enhanced browser functionality. Time will tell. Other than this dialog between Mr. Murphy and a few early users on StartupNation, I haven't seen much about Brand Thunder yet.


An offering with a different sort of potential is ShowMeLocal. In the words of founder Eugene Belenky, "ShowMeLocal makes it easy for business owners to put their content online with simple tools...Business owners can use ShowMeLocal to publicize coupons and promotions, put up photos, general business info, job listings, and contact information. Users of the site can also utilize blogs to keep in touch with their customers and solicit feedback directly from customers through their ShowMeLocal listing. The site also allows business owners to form networks with one another." His idea is to bring a tight-knit neighborhood feel to the Internet by allowing local merchants to easily put all of their business information, promotions, coupons, job listings online for easy consumption by customers.

The keys to success for that model will be high-quality content and effective marketing. Mr. Belenky will face tough competition from newspapers and other local media sites for those local eyeballs, not to mention Citysearch, Local.com, the inexplicably successful craigslist, and even MySpace, but if he can differentiate his offering in the minds of consumers, this concept has a shot.

*****

Terms: Web marketing innovations, Brand Thunder, Patrick Murphy, ShowMeLocal, Eugene Belenky, Citysearch, Local.com, Craigslist, MySpace

The website marketing business portal: WebMarketCentral.com

Contact Mike Bannan: mike@digitalrdm.com

Comments

All Time Greats

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO).  SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages.  After that, Google serves you up to searchers in the organic section.  The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...

Top-Notch Digital Marketing Tip: Advertisements That Make Sense

MARKETING: 101 Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource ! Web Market Central has been doling out the proper DM advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective Digital Marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top notch-digital marketing tip! Advertisement Congruence If your business is running ads this is one of our most important online marketing tips! Ad congruence is when your ads and landing pages look alike or have the same message. Have you ever clicked on an ad and been taken to a page that looked nothing like the ad? When your ads look like the web pages they lead to, customers will feel like they are in ...

Top Notch Digital Marketing Tip: Optimize Your Site

Looking for some online marketing tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing and an seo strategy can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! Optimize Your Site to Improve Search Engine Rankings Most small business owners know that their websites need to be optimized in order for search engines, like Google and Bing, to find them and rank them on the search engine results page. If you don’t know, that’s okay. You can learn all about Search Engine Optimization and SEO best practices here to help impr...

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

Here in the second of three posts on the effectiveness of specific Web 2.0 social bookmarking sites at driving B2B website traffic, based on my two-month test, are the mid-tier sites. These sites drove a meaningful though not large volume of traffic across the half-dozen B2B websites and blogs in the test. In ascending order, the mid-tier sites are: 7) Newsvine Though much more heavily-used than WireFan, results were similar. Categorization of news items is helpful but overly broad. 6) Simpy Works better with IE than Firefox. 5) MarkaBoo Clean design, easy to use, respectable results. 4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 3) del.icio.us Given it's incredible popularity, B2B traffic results were surprisingly second-tier (though near the top of this group). 2) RawSugar Primarily for blog promotion, but works for B2B thought leadership content as well. 1) Reddit The best of the second tier, though the delay it im...