Seven More Essential SEO Tools

Optimizing your website for organic search is a matter of doing the right things, and doing those things right. Utilize SEO best practices, and use free online tools to track and improve your results. Here are a handful of tools that can help analyze and improve your efforts on both counts.

First, you need to know how well you site ranks today across your list of key search phrases on the most popular search engines. Two tools that automate this process are:

Search Engine Rankings from Mike's Marketing Tools

Search Engine Keyword Position from SEO Tools

To optimize your rankings, your most important keywords should have a density in the range of 3-5%. To check keyword density, use this tool:

Keyword Cloud from SEO Tools

Page content is the single most important determinant of your search engine rank, but crafting proper meta tags is also critical. Meta tags aren't difficult to write for anyone with a basic knowledge of HTML, but you use an automated tool to create them such as:

Meta Tag Generator from AnyBrowser.com

To check and optimize your meta tags for length and relevance, try this tool:

Meta Tag Analyzer from Widexl

All of the tools above assist with internal SEO, but external efforts—generating relevant external links to your site—is crucial as well. This tool tells you how many external links to your website have been detected by each of the major search engines:

Link Popularity Tool from SEO Tools

Finally, my favorite overarching, tie-it-all-together in one SEO analysis tool:

SEO Analysis Tool from SEO Workers

These seven tools will go a long way toward maximizing your SEO efforts. Looking for more? Knock yourself out trying the 51 SEM tools outlined in Essential Tools for the Search Engine Marketer from MediaPost. Though focused on tools to assist with online advertising campaigns, some of the tools on this list are also quite helpful with SEO efforts.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Elge Premeau said…

Are you familiar with Backlink Analyzer? I use it all the time. Not only to check my backlinks but I also use it to check my competition’s backlinks for directories I haven't heard of and potential link partners.

1:30 PM

Tom Pick said…

Not with that particular tool (I've used other link analyzers) but I will certainly check it out -- thanks!

7:33 AM

Tanjila said…

Interesting Tool. Am already using ColibriTool to handle all my SEO needs and so far I am contended on using it. Will try to integrate the two - here's hoping for positive results.
If you want to try it, it’s available here: http://colibritool.com

11:14 AM

All Time Greats

How to Use SEO: Leverage SEO To Be Found Online and Boost Your Online Marketing

All businesses that want to attract customers online, no matter the business size or age, have few options other than Search Engine Optimization (SEO). SEO In The Box™ by Results Driven Marketing®, LLC There are roughly 1.8 billion websites online, and basic SEO allows Google to find and index or catalog your webpages. After that, Google serves you up to searchers in the organic section. The question remains: where they list your site, on page one or page 22 or further back? SEO controls your positioning. Do you want to be found online or not? If your business is online or you want your product or service to be found online, then Search Engine Optimization (SEO) is a must, and knowing how to use SEO to leverage the power of the internet is vital. Arguably, an effective SEO strategy gets you on the organic results section of the search engine results pages (SERP). Organic traffic is highly valuable and requires high-quality SEO. But even busines...

The Wrong Way to Build External Links for SEO

Anyone who's worked on search engine optimization (SEO) for any length of time understands the importance of building relevant external links to a website. But whether you do choose to SEO internally, outsource it domestically, or offshore the effort, it's important to get this process right. If you're doing it internally, follow established best practices for this effort (including the information below). If you outsource your SEO, ask your vendor exactly how they perform their SEO work. I frequently receive reciprocal link requests for WebMarketCentral.com . Some of the requests are well-written, some inelegant, some spammy. But I recently received the following message, which was among the worst I had ever seen: Subject: Link exchange Dear Webmaster, My name is (name), and I run the web sites.: http://www.clickatest.co.uk/(PR>2) http://www.clickajob.co.uk/(PR>3) http://www.freshpromotion.com/ I recently found your site and am very interested in exchanging links. Y...

What is CRO and How Can It Skyrocket Your Conversion Rates? Expert Digital Marketing Strategies Revealed

‍ Image Source: FreeImages‍ ## Introduction to CRO (Conversion Rate Optimization) In the world of digital marketing, Conversion Rate Optimization (CRO) is a crucial strategy that can significantly impact your business's success. CRO focuses on improving the percentage of website visitors who take desirable actions, such as making a purchase, filling out a form, or subscribing to a newsletter. By optimizing your conversion rates, you can maximize the return on investment (ROI) of your digital marketing efforts. Why CRO is important for your business CRO is important for your business because it can directly impact your bottom line. By increasing your conversion rates, you can generate more leads, increase sales, and ultimately drive revenue growth. Instead of solely focusing on driving more traffic to your website, CRO enables you to make the most of your existing traffic by ensuring that a higher percentage of visitors convert into customers. In addition to boosting your revenue, C...

Top Notch Digital Marketing Tip: Google AdWords and PPC

MARKETING: 101 Looking for some online marketing strategy or social media tips to grow your business? Well, you’ve come to the right digital marketing resource! Web Market Central has been doling out the proper digital marketing advice for years. And as you already know, marketing to customers online is 100 times easier than using dated, expensive and traditional marketing tactics. Like seriously, who uses billboards in 2019? But you already know how effective digital marketing can be in the modern age. So now that you're totally convinced of what you already knew, let’s give you today's top-notch digital marketing tip! The Pure Unfettered Power of PPC (Pay-Per-Click) and PPC Campaigns Just like optimizing your site to rank for keywords, you can use our online marketing tips to pay to run advertisements on Google so that your business is shown on the first page of search engine results. Ranking this way is instantaneous whereas SEO (Search Engine Optimizati...

WMC Opens up marketing tips section.

Do you have something helpful to share with others interested in digital marketing? If so, WebMarketCentral wants to post your piece. Just write it up and send it with art for evaluation prior to it being approved for publishing. As a reward for sharing your tips and advice you will receive a backlink to your website. The current value of the link is below from Ahrefs.com Quidelines: Blog Post should be written to provide answers to questions that other marketers or small business have. Blog Posts should be about 700 words or more. The piece must be spelled checked and if reference data is provided it must be attributed and linked to the original piece. Do not try to load the price with links to your properties. More Details will follow shortly. Mike Bannan

Fishing for B2B leads? Choose the right bait.

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're too small to be "keepers." Bait such as sucker minnows or spinner lures will attract larger, more exciting prey like northern pike. These larger fish are more elusive, so you likely won't end up catching many, but each one will be larger and more fun to catch than a small panfish. The same principle holds true in b2b lead generation. Different types of b2b lead generation programs can be used to draw visitors to your landing page, but once there, your incentive for response is the bait that determines the quality and quantity of leads you'll "catch." The greater the involvement you require of respondents,...

The 8 Layers of a B2B Web Marketing Plan

One way to think about designing a B2B technology web marketing plan is as a series of layers, like an onion. At the core is SEO—simply making your website "findable" through organic search to buyers who are looking for what you offer. Working out from the center are concentric layers of additional investment and sophistication. Small companies and start-ups with modest budgets will focus most of their efforts on the inner layers or rings, which are primarily designed for lead generation. As the company and its marketing budget grow, efforts can be expanded to the outer layers, which are aimed more at branding but support lead generation efforts. Ideally, a company eventually reaches the outer layer where pure branding activities (such as print advertising) help to maximize the effectiveness of lead generation programs (such as SEM) near the center of the circle. This diagram shows how different types of web marketing programs can be prioritized in order to maximize the retur...

12 Steps to Successful SEO

This content has been moved to 12 Steps to SEO Success on the Webbiquity blog. ***** technorati tags: SEO, 12-step process, list of keywords, content and meta tags, headings, SEO Chat keyword position tool, SEOBook Rank Checker, Google site map, link building, metrics del.icio.us tags: SEO, 12-step process, list of keywords, content and meta tags, headings, SEO Chat keyword position tool, SEOBook Rank Checker, Google site map, link building, metrics icerocket tags: SEO, 12-step process, list of keywords, content and meta tags, headings, SEO Chat keyword position tool, SEOBook Rank Checker, Google site map, link building, metrics Contact Tom Pick: tomATwebmarketcentralDOTcom

Search This Blog