The TruthLaidBear Comes Out of Hiding

If you're not familiar with The Truth Laid Bear, it's a kind of cool blog tracking site that's been for the past three years by the eponymous N.Z. Bear (no one knows what "N.Z." stands for except that it's not "New Zealand"). Today, the Bear came out publicly. Here's the bulk of his message:

Kithbridge, Inc. was launched as an evolution of one of the blogosphere's original and most successful blog-tracking sites, The Truth Laid Bear. While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

So I checked out Kithbridge. "Innovative and effective strategies bring the power of blogs and new media to your organization"? The company sounds like a bit of an indirect competitor to me (or perhaps a future employer? One never knows.), though Kithbridge appears to be targeting the political market. The company has assembled an interesting package of offerings:

Blog tracking: while there are other ways to do this (Google Alerts for example), The Truth Laid Bear has some nice graphical tools that Kithbridge will be capitalizing on, which probably makes this feature worthwhile for organizations or individuals who garner a lot of blog coverage.

Custom Blog Feeds: "allow(s) clients to incorporate relevant blog posts seamlessly into their own web pages"—interesting, but it isn't clear what technology they are using for this. There are two ways to incorporate blog feeds into a website (that I'm aware of; there may be others): Javascript or PHP. Javascript is much easier from an administrative standpoint, but the feed content is invisible to search engines, so this method provides no SEO benefit. PHP is trickier but more search engine friendly, so it's what I use to post blog feeds and news feeds on WebMarketCentral.

Strategic Consulting: here are their questions, with my commentary.

Technorati

social media outreach

interactive PR

I'm a fan of the TruthLaidBear site and wish the now-public Mr. Neppell and his colleagues the best of success with Kithbridge.

*****

Contact Tom Pick: tomATwebmarketcentralDOTcom

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