Skip to main content

What Email Marketers Need to Know


Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. Since I don't know everything (as if that wasn't obvious!), these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend.

Selecting an Email Service Provider (ESP) provides a list of the top 10 criteria to consider when choosing a hosted email marketing platform for your organization. Key considerations include deliverability, reporting, list management and split testing capabilities. Price makes the list—at number 10.

Email Marketing Best Practices offers five tips to maintain high deliverability rates and avoid being perceived as a spammer. These include techniques for proper list building and maintenance, message design, list segmentation and complaint handling.

Finally, Using Google Analytics to Track Email Campaigns shows you how to use campaign management features within Google Analytics to track not only the number of visitors generated by your campaign, but also the number of pages they visited, average time on your website, percent of new visitors to your website and the average bounce rate—useful statistics that may not be provided by your email service provider. Understanding visitor behavior enables you to more effectively provide the information your buyers are seeking, keep them on your website longer, and increase conversion or purchase rates.

*****


Contact Tom Pick: tomATwebmarketcentralDOTcom

Comments

Popular posts from this blog

AHREFS tops the marketing blunder list of 2018

It’s Early in 2018 and AHREFS tops the marketing blunder list It’s only the first week in February and you are reading about the Metrics/Data supplier that has provided us with fodder by creating a huge marketing blunder, Ahrefs.

Ahrefs is world's biggest third-party database of search queries with refined monthly search volume and research metrics.  Their data is used by untold numbers of digital marketers across the world.  Arguably they are the industry leader in this type of data.  The only thing that they changed was how a tiny item in their metrics was being calculated. 
About a week prior to the effective date of the change, Ahrefs notified users that a change was coming to how they calculated a domain rating or DR.  They also stated that many sites would see their rankings drop.  I agree that a need for change was warranted.  What I don’t agree with how they calculated the change and its ramifications for roughly 75% of all websites.  

This past Friday evening around 11 P.…

Hello March!

It is finally March! What will be your marketing strategy for this new month?!

The Wonders of the Weekend

How are you enjoying your first weekend of march?! Are you spending time working on your marketing plans or are you taking some time for yourself & enjoying the company of your family & friends? If you are working over the weekend, take a read at some of our older blog posts and give us some feedback. We are always looking for ways to improve the content we push out to our loyal readers.